Saturday, December 30, 2023

Google's New Year's Eve 2023 Doodle Is Shiny

Google's Google's New Year's Eve doodle for 2023 is live in some regions and will be live in New York in the next five hours or so. If you want a sneak peek at it early, here it is.

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Google New Years Eve Search Algorithm Update

There has been a ton of chatter within the SEO community over the past couple of days related to extreme ranking volatility within the Google Search results. The Google tracking tools have also picked up the volatility over the past day or so. There is no way Google pushed out a confirmed update this week but hey, Google's search results live a life of their own.

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Wednesday, December 27, 2023

Tuesday, December 26, 2023

Google Showing Less Image Boxes In Search Results?

Google may be showing fewer image boxes in its search results. SimilarWeb's RankRanger tool and Semrush tool shows a large drop in the number of image boxes Google is showing in the search results.

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Holiday Cookies At Google's Pier 57 NYC

Google Holiday Cookies

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Monday, December 25, 2023

John Mueller Of Google Providing Webmaster Support On Christmas Again (2023 Edition)

Every year, John Mueller, Senior Search Analyst / Search Relations team lead at Google makes a significant effort to help respond to SEO-related questions on Christmas. He has done this since at least 2007, so sixteen-years and counting, and has done it again this Christmas.

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Sunday, December 24, 2023

Pre-Christmas Intense Google Algorithm Ranking Volatility

No one should be surprised to hear that I am reporting on some intense Google search ranking volatility starting this Friday, December 22nd, through the weekend, with things seeming to calm down today, Sunday, December 24th. Did Google push an algorithm update or tweak before the holiday break? Who knows, but there are signals of ranking volatility either way.

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Friday, December 22, 2023

Bing On Holiday Lockdown - Slows Production Releases

Microsoft is currently on a holiday lockdown for Bing, Copilot, formerly known as Bing Chat. Mikhail Parakhin, the CEO, Advertising and Web Services at Microsoft, wrote on X, "Holiday lockdown doesn't help (we reduce production changes at this period, because so many people are on vacation)."

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Bing Local Businesses For Christmas Search Section

Bing is showing a box in its search results for "Local businesses for Christmas." This box shows Christmas-related stores, such as groceries, bakeries, etc, that are open now.

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Google Advertiser Verification Program To Accept DBAs

Google Ads has this advertiser verification program and now advertisers can use their DBAs ("doing business as") or trade names for that verification. Google said these names are accepted if the legal documents also state the names and in many legal documents, it does ask for DBAs to be listed.

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Google Cloud Building

Google Cloud Building

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Thursday, December 21, 2023

Google Merchant Center Identifier Exists No Longer Lead To Disapprovals

Google has updated its policy where an identifier exists issue will no longer lead to disapproval of your product listings. Instead, Google will first issue you a warning for identifier exists.

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Google Diwali Dance Performance

Google Diwali Performance

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Google Search Having Indexing Issues This Morning?

Google Search may be having issues with indexing or serving this morning. I am seeing tons of reports from SEOs on X that Google is having indexing issues, tons. So I am posting this story to see if I can see firsthand if Google is indeed still having indexing issues.

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Wednesday, December 20, 2023

Crazy Long Google Ads Description In Google Search

Here is a wild bug in Google where the Google Ads description is just about 90 words. The limit Google Ads has for description is 90 characters, not 90 words - this one is 660 characters, 600 times more.

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Google's Sullivan Collecting & Submitting Low Quality & Problematic Search Results

Over the past few months or so there has been a lot of complaints both from the SEO community and the general internet community about the quality of the Google search results. The SEO community has been very vocal on social and on this blog about the issues they see with Google search quality.

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Interesting Google Room Divider

Google Room Divider

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Tuesday, December 19, 2023

Why Google Seems To Not Penalize Sites After Paid Backlink Reports

A common question I hear from new SEOs is why Google is not taking action against the spam I reported to them. A competitor or site is ranking well because it paid for backlinks or is spamming Google in one way or another, why does that site still rank days, weeks or months after I submitted a spam report?

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Google Image Shopping Search Results Sparkle Animation

With all the Google Shopping try on features, it looks like Google is rolling out a sparkle animation feature for the Google Image shopping search results. It shows you the product itself, symbolizing you can maybe swap out the virtual model with someone else.

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Google Analytics 4 Subproperties Now Integrates With AdSense

Google announced additional integration support between Google Analytics 4 and AdSense. Google originally added integration in June 2023 between GA4 and AdSense but now "if you're using GA4 subproperties or roll-up properties, you can establish links between those properties and AdSense accounts independently from the source properties," Google said.

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Google Santa's Helpers

Santa Helpers Google Dublin

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Monday, December 18, 2023

Google Search Ads For Publishers (i.e. AdSense, etc) To Enforce Consent Management Requirements

Google announced late on Friday that starting on February 1, 2024, it will start to enforce the consent management requirements for Google Search Ads publisher products, such as AdSense for Search, AdSense for Domains, and Programmable Search Engine.

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Google Merchant Center Browsing Experience BETA Card

Google Merchant Center is beta testing a new score card to help merchants understand how their browsing experience score is doing. This card is called "Browsing Experience" and it shows how well your site's products are doing with image quality.

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Google Top Stories Adds Video Labels

Google can now show video labels or indicators to some news stories in the top stories section of Google Search. The video label is added under the snippet on the top stories section.

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Santa At Google's Dublin Office

Santa Google Dublin

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Friday, December 15, 2023

Google Tests Expandable Image Box In Search Results

Google is testing an image box that you can click on and expand to reveal images. Google's mobile search results can show an image link, that if you click on reveal an image grid section. If you don't click on it, it won't show the images.

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Google Search App Tests Search Bar At Bottom Of Screen

Google is testing placing the search bar at the bottom of the Google Search App. This might be an Android only test right now, but some users are noticing that the search bar is no longer at the top of the screen, but instead at the bottom.

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Google Search Results Get It By December 24 Section (Christmas)

A couple of years ago, Google added a filter to its shopping search results for "get it by" a specific date. Now with the Google Search results getting more e-commerce-like, Google added that filter to the side bar for some queries and also is testing a new section to get the gifts by Christmas, by December 24th.

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Google's Race Car Arcade Games

Race Car Games Google

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Thursday, December 14, 2023

Google Business Profile Suspension Emails Add Appeal Option

Google has added to the new Google Business Profile suspension emails the ability to make an appeal request, right from the email. The latest update was that the emails showed details on why your business was suspended but now Google gives you a blue appeals button to fight back on that suspension.

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Microsoft To Bring Deep Search To Bing Chat / Copilot But It Is Way Too Slow Now

Microsoft is working to bring its new Deep Search feature to Copilot, formerly known as Bing Chat. The issue is, (1) Deep Search is only available to a limited number of searchers in Bing Search and (2) it is way too slow to bring it to a chat interface.

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Google NYC Chanukah Party For Jewglers

Google Chanukah Party Jewglers

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Wednesday, December 13, 2023

Google Ads Step-By-Step Guide To Business Operations Verification

Google Ads will make it easier to complete the business operations verification. Google will add "a step-by-step guide to complete business operations verification, clarify reasons for failing business operations verifications, and add example scenarios in which an advertiser may be selected to complete business operations verification as part of the advertiser verification program," the company announced.

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The Google Groups Search Ranking & Visibility Boost Is Now Dropping

A couple of weeks ago, I reported about that Google Groups was seeing a very big ranking and visibility boost. Well, it seems to have caught Google's attention, the rankings of Google Groups seems to be declining and their visibility in Google Search has dropped.

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Google Tests Shaded Tiled Product Results Grid

Google Search and its shopping results have been pretty wild over the past year or so and Google keeps on testing new features in this area. Now we are seeing reports of Google shading and tiling product results in the search interface.

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Google Bonsai Plant

Google Bonsai Plant

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Tuesday, December 12, 2023

Google: Video Is Not The Main Content Of The Page Error Spike

There has been a surge in complaints from site owners and publishers who are seeing the "Video is not the main content of the page" error in the video indexing section of Google Search Console. This should come as no surprise to many of you who read here, as Google told us this may occur with the new expanded video guidelines.

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Bing Chat / Copilot Now Testing Notebook Feature

Microsoft Copilot, formerly known as Bing Chat, is currently testing a notebook feature and hopes to fully roll out that feature in a "few weeks." This began testing when Microsoft announced a bunch of Copilot features and the Deep Search feature, a week ago.

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Google Shopping Results Listings Membership Extension?

A month ago we reported that Google Shopping results had a space for joining membership programs from stores. Now Google is showing these in some shopping listings (not ads) as extensions or rich results of some sorts.

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Google Holiday Market

Google Holiday Market Dublin

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Monday, December 11, 2023

Google: SGE Does Not Show You Google's Search Ranking System

Danny Sullivan, Google's Search Liaison, said something that is probably somewhat obvious to many of the readers here, that SGE is not able to tell you how Google's search ranking systems work, what scores or ranking factors it does or does not use, or any of that. SGE learns from the web, not from secret algorithms that are not public for the LLMs to learn off of.

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Google Search May Show Reporter Headshots As Story's Main Image

Google has confirmed it is looking into reports of Google Search showing the wrong image for the story it displays in the search results. Recently Google has been showing the headshot of the reporter, instead of showing the main article's image, for some top stories images in the search results.

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Google Adds Programmatic Support For Limited Ads With AdSense, AdMob & Ad Manager

Google sent an email to AdSense, AdMob and Ad Manager users saying they are "launching support for programmatic bidding on inventory eligible for Limited ads." Limited ads (LTD) give publishers the ability to serve ads in a limited way. Limited ads disable the collection, sharing, and use of personal data for personalization of ads.

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Rudolph At Google

Rudolph Reindeer Google Dublin

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Sunday, December 10, 2023

Google Search Results Super Volatile Days After Reviews Update Completed

The last likely Google confirmed update of the year, the November 2023 reviews update, completed last Thursday afternoon on the 7th. But days after it completed the Google search results are still super volatile and the fluctuations and chatter are heated.

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Friday, December 8, 2023

Google Things To Know Snippets & Results Expansion

It seems Google is expanding the Things To Know feature in its search results, both in how often it is shown, where it is shown and how it is shown. We are also seeing it in the form of site links or sublinks on specific search results.

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Google Tests Bolding Local Business Name In Local Panel

Google is testing bolding the name of the business within the local panel in the search results. I was unable to replicate this but my screenshot shows my company name in normal text, while the test shows a bolded font for the company name.

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Google Product Results Showing Prices With 30 Day Low

Google now can show if a price is the lowest it has been in a 30-day period. This can show in the product listing results for your Google search results. Google will add the green font to the discounted price but also add the words "30-day low" to the result.

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Going Down The Google Brick Road

Google Brick Road

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Thursday, December 7, 2023

When Googlers Delete Posts On X (Twitter) - Did Google Rollback HCU?

I've been noticing that Danny Sullivan, Google's Search Liaison, has been removing posts from his X (formerly Twitter) account a lot. I also noticed on select posts, John Mueller from Google has also done that but a lot less often.

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Google To Allow Advertisers To Opt Out Temporarily To Search Partner Network Even For PMax Campaigns

AdWeek posted that Google Ads is now allowing advertisers to temporarily opt out of the Search Partner Network in Search and Shopping ad campaigns, even if they are using Performance Max (PMAX) and Universal App Campaigns. Previously, PMAX campaigns could not opt-out.

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Google Search Full Width Image Pack With More Details Now Live

Google seems to have rolled out its full-width and larger image pack search results interface. It comes with not just the large full-width image pack we covered in 2021, but also includes the images image description, and site name and also more filters at the top right.

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Googler Running From SEOs (Running With...)

Googler Running From Seos

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Wednesday, December 6, 2023

Tuesday, December 5, 2023

Google Search Tests Line Separator Between Organic & Paid Results

Years ago, Google use to separate the ads in its search results not just with clearer ad labels but also with a line separating the ads from the organic/free listings. Google may be testing that again, as we spotted a line separator between the ads and organic results just recently.

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Gone: Google Search Console's Mobile Usability Report & Mobile-Friendly Tests

Google has removed its mobile usability report within Google Search Console and has dropped the mobile-friendly test and API. This was expected, Google told us this would happen back in April and now it happened.

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Google SGE Tests Search By Image Feature

Google SGE, the Search Generative Experience, is testing the ability to not only type your questions with text but also to upload images to your query. So yes, Google SGE is testing search by image.

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Wooden Google Bike

Wooden Google Bike

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Sunday, December 3, 2023

Google Hanukkah Decorations Are Live For 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

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Friday, December 1, 2023

Google Pay Accepted Labels In Google Search Results

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words "Pay accepted" words next to search result snippets that support Google Pay and notate such in their structured data.

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Google May Be Testing Removing Cache Link From Search Results

Google seems to be testing removing the cache link from the search result snippet about this result box. I am in a test where the cache link is no longer available but while trying it while signed out, it is there. So I suspect Google is testing removing the cache link option.

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Google Local Listing With "Serves Vegetarian Dishes" Justifications / Label

Google is testing showing a justification (or label) for local restaurant listings within Google Search and Google Maps that says "serves vegetarian dishes" with a green leaf icon.

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Google Zurich Hosts Lego Robotics & Coding

Robots At Google Zurich

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Thursday, November 30, 2023

Google Ads API 2024 Schedule

Google has published its tentative schedule for the Google Ads API release dates and sunset dates for 2024. Google publishes this annually in order to "bring greater clarity to your planning cycle," the company said.

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Google Now Doesn't Allow E-Juice Products In Ads & Shopping Listings

Google has updated its dangerous product policy for both Shopping ads and free listings to list E-juice products as dangerous and thus not allowed to be advertised or listing in Google Shopping results, both paid or free listings.

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Head Of Google Ads, Jerry Dischler, Steps Down After 15 Years

Jerry Dischler, who has been the head of Google Ads since 2020 and has been with Google for over 15 years is leaving the company. Replacing Dischler will be Vidhya Srinivasan who was the VP/GM of Advertising.

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Google Home Style Speaker Podium

Google Home Style Speaker Podium

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Wednesday, November 29, 2023

Google Ads Won't Allow Personalized Ads For Consumer Finance In February 2024

Google posted a new policy update for Google Ads saying it won't allow personalization of ads for consumer finance in the United States or Canada starting on February 28, 2023. Google said you won't be allowed to target to audiences based on gender, age, parental status, marital status, or ZIP code.

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GPT-4 Turbo Coming To Microsoft Copilot / Bing Chat

Microsoft will be bringing GPT-4 Turbo to Copilot, formerly known as Bing Chat. It is unclear when Microsoft will update its AI models from GPT-4 to GPT-4 Turbo, but we know it is in the works.

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Google Adds Organization Structured Data With More Business Details Support

Google has yet again launched new structured data named Organization structured data. This new Organization structured data merged the old logo and URL structured data for your business but also adds new fields such as name, address, contact information, and various business identifiers.

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Google Chicago Map Pin Room With Honeycomb Ceiling

Google Chicago Map Pin Honeycomb Room

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Tuesday, November 28, 2023

10 Best Reasons To Put 10 Best In Your Headlines For SEO

Is there an SEO benefit, a search ranking benefit, to putting numbers in your headlines? Such as the "10 best reasons to put 10 best in your headlines" or more practically, "10 best toilet seats." That was a question I found on Reddit, a question I never really touched on.

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10 German Googlers In A Ball Pit

10 German Googlers In Ball Pit

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Google Search Console Down Again For Many

Google Search Console has been having reliability issues since yesterday, as we covered. It is currently down for many users across the world. The outage started again this morning at around 4 am ET.

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Monday, November 27, 2023

Google Tests Line Separators Between Sitelinks

Over the past week or so, Google has been testing line separators between Sitelinks in the Google Search results for snippets. This feature test really gives a lot of screen real estate to those snippets and gives it a lot of space.

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Lush Google Conference Room

Google Lush Conference Room

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Friday, November 24, 2023

Google Tests New Flight Prices Rich Result?

Google may be testing a new type of rich result for flight prices. This test shows a section under the flight search snippet that contains the dates, trip details and price.

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Google Tests Shading Colors Of Favicons - Altering Your Official Favicon

Google is testing shading and adding color and depth to favicons that they display in the search result snippets. This was spotted some time ago but it seems to be more broadly being tested now, including the shading experiment.

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Google Removed The Robots FAQs Document

Earlier this week, Google removed its Robots.txt FAQ help document from its search developer documentation. When asked, John Mueller from Google replied to Alexis Rylko saying, "We update the documentation from time to time. Feel free to submit feedback if you feel something's missing. Robots.txt is definitely still a thing."

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Mock Alligators At SEO Conference

Alligators Seo Conference

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Thursday, November 23, 2023

Happy Thanksgiving: Google's History of Thanksgiving Doodle

Happy Thanksgiving everyone and to celebrate the holiday, I will not be posting news today. Don't worry, a lot of news will be posted tomorrow, including the weekly SEO video recap (subscribe!).

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Wednesday, November 22, 2023

Google Ads Business Name & Logo Account-Level Automated Assets Live

Google has now added the business logo and business name details to the account-level automated assets within Google Ads. We knew this was being tested back in April and now it seems to be rolling out to advertisers.

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Google Fast Pickup Or Delivery Search Box

Google is testing a new section to show which products they have in their index that are available for fast pickup or fast delivery. Google already knows how long it would take to deliver or pick up an item, so it is grouping those that can be delivered or picked up fast in one search box.

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Google Bard Can Now Understand YouTube Videos

Google Bard can now respond with answers based on the spoken words in a YouTube video. Google said, it is "expanding the YouTube Extension to understand some video content so you can have a richer conversation with Bard about it."

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Google Office With Bubble Wrap Tube Walls

Google Bubble Wrap Tube Wall

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Tuesday, November 21, 2023

Google Tests Longer Local Justifications From Third Party Sources

Google may be testing showing longer-form justifications in the Google local results. In the example below, provided by Miriam Ellis on X, it showed a more extended description/justification provided by Yelp.

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Google Quiet Room Android Sign

Google Quiet Room

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Monday, November 20, 2023

Google Investigating Issue With Search Console Experience Report URL Declines

Google is currently investigating a likely issue or bug with the Google Search Console experience reports. The issue is that they seem to be showing a decline in the number of valid reported URLs across the core web vitals, HTTPS, AMP, mobile usability and other page experience reports.

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Friday, November 17, 2023

Google Search Quality Raters Guidelines Updated With Fewer Pages

Google has updated the Google search quality raters guidelines and it is now only 168 pages, down from 176 pages - so it takes less time to read. I scanned through the changes and I did not see any massive changes like with the December 15, 2022 update.

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Google Business Profiles Verification Method: Upload Photo At Customer Location

Google Business Profiles is adding a verification method for some categories of businesses to make it easier for them to verify their business with Google. This one, you can upload a picture of your vehicle in the local area where you meet your customers.

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Danny Sullivan Posts His Google Search Presentation On X

Last night, Danny Sullivan, the Google Search Liaison, shared the presentation he gave at brightonSEO online on X, the platform formerly known as Twitter. The presentation covers Google Search results not being perfect, how Google update aim to improve those results, and how Google's guidance to creators needs to improve.

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Smart Google Cupcakes - Google For Education Cupcakes

Google For Education Cupcakes

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Thursday, November 16, 2023

Google Adds New Course Carousel Info & Search Console Reports

Google announced it has expanded its courses rich results so you can now provide new data such as pricing, educational level, ratings, and length with structured data. Google said this data can appear in a new carousel feature within Google Search.

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Google SGE Gift Ideas, Generate Images For Apparel & Men's Virtual Try On

Google announced some new Search Generative Experience (SGE) features for shopping, including gift ideas, generating images for apparel purposes, and more virtual try-on features.

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Google Dublin Pool Table View

Google Dublin View For Pool Table

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Tuesday, November 14, 2023

Monday, November 13, 2023

Google Search Console Adds Learning Video Rich Results Data To Performance Reports

Google has added the learning video rich results data to the Google Search Console performance reports. Google announced this news just minutes ago on X, saying, "Search Console will start reporting Learning Video rich results as a search appearance in the Performance reports."

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Google News Magazine Support To Be Discontinued December 1, 2023

Google announced that it will discontinue its Google News magazine service starting on December 1, 2023. Any magazines you purchased and that are available within the Google News apps or news.google.com to your library of magazines will be removed.

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Pegman Desk Ornament

Google Pegman Desk Ornament

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Friday, November 10, 2023

Google Shopping Adds Amazon Prime & Nike Membership Promo

Google seems to be testing showing a promotion for Amazon Prime membership directly in the Google Shopping search results interface. It is this line that has a small Amazon logo and says "Amazon Prime member benefits: Prime members get fast shipping on eligible items, exclusive deals & more."

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Bing Search Testing Shopping Filters Within Product Overlays

Microsoft may be testing shopping search filters in the product overlay within the search results. When you hover your mouse over a product and the overlay window comes up, Bing is showing some shopping filters to narrow down the products.

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Google Search Result Thumbs Up/Down Poll: Was This Result Helpful

Google is trying out another design for surveying or polling some of its searchers if they find the search results helpful or not. This one shows directly under a snippet and says "was this result helpful?" It then has a green thumbs-up icon and a red thumbs-down icon to click on.

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Robby The Robot The GooglePlex

Robby The Robot At Google

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Thursday, November 9, 2023

Google Merchant Center Breaks Up Its Abuse Policy

Google has updated its various abuse policies for Merchant Center. Google said Google Shopping ads and Google free listings Malicious or unwanted software policy will be split into three separate policies; Malicious software, Compromised sites, and Unwanted software.

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Google Tests Multiple Local Packs In Search Results As You Scroll

Google seems to be testing showing multiple local packs in its search results as you scroll down the page. I cannot replicate this, which makes me believe this is a limited test. But Christian Kunz was able to repeat this over and over again, showing multiple local packs come up as he scrolls through the Google search results page.

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Google Top Stories Open Access Label

Google seems to be testing a new feature for top stories named "Open Access." I am not sure what open access means, if you know, please comment below. It seems like it might be part of the Google News Showcase but I can be wrong.

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Ghostbusters Car Outside Google Dublin

Ghostbusters Car Outside Google

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Wednesday, November 8, 2023

Tuesday, November 7, 2023

Microsoft Bing Patent On Web Site/Content Reliability Scores

Microsoft has published a new patent application named Web Content Reliability Classification. It seems this patent describes how to figure out a reliability score for a website or portion of the content on a website for use in Bing Search.

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Microsoft: Bing Chat Demand Not Going Down

Some may feel like all the buzz around Microsoft and Bing Chat is somewhat dwindling but according to Mikhail Parakhin, the CEO, Advertising and Web Services at Microsoft, that is not true. He said that demand is not dwindling and Bing Chat just keeps getting better and more efficient.

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New Google Ads Policy Disallows Location Assets For Closed Locations

Google has sent out an email to some advertisers using location asserts within Google Ads with "new policy requirements." In short, it says that if your location is closed, not recognized, or does not match the business ads location, then Google Ads location assets are not allowed.

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Google Pumpkin Carving

Pumpkin Carving Google

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Monday, November 6, 2023

Google Search Shopping Side Bar Filter Adds Toggle On/Off Option

For over a year, we have seen Google show us a left-sidebar filter generally for shopping-related queries. Well, now Google has added a toggle on and off option to turn on or off that filter. I personally can replicate this toggle button that will show and hide those shopping filters in the Google search results.

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Sullivan Shares Internal Documents On How Google Search Listen To SEO Feedback

On Friday, Danny Sullivan, Google's Search Liaison, shared some internal documents showing how he complies some of the feedback from SEOs online and then prepares that feedback to share with the Google Search teams. He has done this a couple of times before, in terms of publicly showcasing how he provides feedback to the internal Google Search teams.

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AdSense for Search To Stop Serving Over Google, Ad Personalization Deprecating

Google announced late on Friday that AdSense for Search (AFS), AdSense for Shopping (AFSh), and Programmable Search Engine (ProSE) will stop serving ads over google.com and this will also mean that ad personalization will be deprecated for these products because Google cookies will no longer be available to them.

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Google Ireland 20th Anniversary Event

Google Ireland 20 Years Sign

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Saturday, November 4, 2023

Google Business Profiles Adds Small Business Attribute

Google added a new business attribute for small businesses to showcase they are small. You can add it under your Google Business Profile, where you edit your listing and select your attributes.

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Wednesday, November 1, 2023

Google: Keyword Stuffing Isn't About The Number Of Times A Word Is Repeated

While Google has a clear definition of what keyword stuffing is on its spam policies page, Danny Sullivan, Google's Search Liaison, explained that it is not about the number of times a word is repeated on a page. Rather, it is about how the words on the page read, he explained.

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Google Merchant Center Next Adds Google Business Profile Details

Google Merchant Center Next, its upgraded version of its Merchant Center platform, reportedly just gained integration with Google Business Profiles. Emmanuel Flossie reported, "Google Merchant Center Next now allows you to connect your Google Business Profile."

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YouTube Music Band Room

Youtube Music Band Room

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Tuesday, October 31, 2023

Report: Google Local Service Ads Showing Ads More Evenly

Google is reportedly showing its Local Service Ads more evenly. This means that previously, the same advertiser would often show up in the LSA spots in the Google Search results and remain there, but now it seems Google is bringing in a more diverse set of advertisers.

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Google: Old Content Doesn't Make It Unhelpful Content

Google's Search Liaison, Danny Sullivan, said on X that just because content is old, it doesn't mean that content is unhelpful. He said, "Just because something is older doesn't make it unhelpful."

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Halloween Ghost Zombie Prop In Google Office

Google Ghost Zombie Halloween Prop

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Monday, October 30, 2023

Google Again Says Schema Does Not Make Your Site Rank Better

Google once again said that adding schema or structured data markup to your pages will not result in those pages ranking better in Google Search. Danny Sullivan, the Google Search Liaison, said this on X, "using schema doesn't give you a ranking boost," adding, "Schema doesn't make you rank better." He even said that "Schema has nothing to do with rankings."

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Google Helpful Content System Uses Machine Learning To Understand If Content Is Helpful

This is just a reminder that Google uses machine learning to understand if content is helpful or not within the Google helpful content system. This is not new, we've known this for over a year, but it seems many of us keep forgetting.

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Google Ads To Enforce Certified Click Tracker Policies Soon

A few months ago we reported that Google Ads may disapprove some ads for using third-party click-tracking services that are not on their approved list. Google updated us and now is telling us that "full enforcement will continue to roll out over the next 12 to 18 months" around this policy. Google said advertisers are "required to use a certified click tracker or their ads may be disapproved."

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Quantum Meditation Woman Sculpture At Google

Google Quantum Meditation Woman Sculpture

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Wednesday, October 25, 2023

Confirmed: Google Tests Ads Mixed Within Free Search Results

Google is testing showing ads within the organic (free) search results. Generally, Google would show the ads at the top of each page set, even within the continuous scroll interface. But now Google has confirmed it is experimenting with showing these ads in additional spots within the search results listings.

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New: Google Search Supports Syntax Graph Merge

Google Search as of last week now supports syntax graph merge. This allows you to use two different forms of structured data, such as JSON-LD and Microdata, on the same page, and Google will support both.

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Google Ad Revenue Up 9.5% & Bing Ads Revenue Up 10%

Both Google Ads and Microsoft Advertising revenue were up big this past quarter, both up about 10%. Comparing it to last quarter, Google was only up 3% and Microsoft was up 8%. The previous quarters before that were much worse. So it seems like things are looking up on the ad revenue side.

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Google Black Sofas Home Room

Google Black Sofas Home Room

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Tuesday, October 24, 2023

Monday, October 23, 2023

Friday, October 20, 2023

Google Ads Verification Form Too Long For Advertisers?

As you know, Google Ads has been requiring advertiser verification from more and more of its advertisers. Well, one advertiser posted on X saying it is too much, the length and number of questions to become verified is just too much.

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New Google AdSense Related Search For Auto Ads

Google has added a new auto ads option to AdSense named related search for auto ads. Related search for Auto ads lets publishers show their users search terms related to the page content they view.

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Google October 2023 Spam Update Finished Rolling Out

Google has finished rolling out the Google October 2023 Spam Update that started 15 days and 12 hours ago. That update began on October 4th at 12:52 pm ET and is now completed this morning, October 20, 2023, at 1:15 am ET.

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Google Chicago Sugar Cookies

Google Chicago Cookies

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Thursday, October 19, 2023

Wednesday, October 18, 2023

Google Business Profiles Adds Disabled-Owned & Indigenous-Owned Attributes

Google has added two new attributes for businesses listed in Google Business Profiles. These attributes are identifies as disabled-owned and identifies as Indigenous-owned.

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The Google Algorithm Wall

Google Algorithm Wall

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Tuesday, October 17, 2023

Monday, October 16, 2023

Google Search Set Your Food Preferences For Restaurant Results

Google Search is testing a gear setting icon on its local places results to let you set your food preferences. This setting would then show you restaurant results that better match those food preferences.

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Cool Google Sneakers

Google Sneakers

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