Report: Google Local Service Ads Showing Ads More Evenly

Google is reportedly showing its Local Service Ads more evenly. This means that previously, the same advertiser would often show up in the LSA spots in the Google Search results and remain there, but now it seems Google is bringing in a more diverse set of advertisers.

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Google: Old Content Doesn't Make It Unhelpful Content

Google's Search Liaison, Danny Sullivan, said on X that just because content is old, it doesn't mean that content is unhelpful. He said, "Just because something is older doesn't make it unhelpful."

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Halloween Ghost Zombie Prop In Google Office

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Google Again Says Schema Does Not Make Your Site Rank Better

Google once again said that adding schema or structured data markup to your pages will not result in those pages ranking better in Google Search. Danny Sullivan, the Google Search Liaison, said this on X, "using schema doesn't give you a ranking boost," adding, "Schema doesn't make you rank better." He even said that "Schema has nothing to do with rankings."

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Google Helpful Content System Uses Machine Learning To Understand If Content Is Helpful

This is just a reminder that Google uses machine learning to understand if content is helpful or not within the Google helpful content system. This is not new, we've known this for over a year, but it seems many of us keep forgetting.

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Google Ads To Enforce Certified Click Tracker Policies Soon

A few months ago we reported that Google Ads may disapprove some ads for using third-party click-tracking services that are not on their approved list. Google updated us and now is telling us that "full enforcement will continue to roll out over the next 12 to 18 months" around this policy. Google said advertisers are "required to use a certified click tracker or their ads may be disapproved."

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Quantum Meditation Woman Sculpture At Google

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Google Pixel Wooden Dimensional Display Room

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BlueArray Porsche Taycan Parked Outside BrightonSEO

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Confirmed: Google Tests Ads Mixed Within Free Search Results

Google is testing showing ads within the organic (free) search results. Generally, Google would show the ads at the top of each page set, even within the continuous scroll interface. But now Google has confirmed it is experimenting with showing these ads in additional spots within the search results listings.

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New: Google Search Supports Syntax Graph Merge

Google Search as of last week now supports syntax graph merge. This allows you to use two different forms of structured data, such as JSON-LD and Microdata, on the same page, and Google will support both.

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Google Ad Revenue Up 9.5% & Bing Ads Revenue Up 10%

Both Google Ads and Microsoft Advertising revenue were up big this past quarter, both up about 10%. Comparing it to last quarter, Google was only up 3% and Microsoft was up 8%. The previous quarters before that were much worse. So it seems like things are looking up on the ad revenue side.

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Google Black Sofas Home Room

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Krav Maga At Google Dublin

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Pulse Drummers At Google

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Google Ads Verification Form Too Long For Advertisers?

As you know, Google Ads has been requiring advertiser verification from more and more of its advertisers. Well, one advertiser posted on X saying it is too much, the length and number of questions to become verified is just too much.

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New Google AdSense Related Search For Auto Ads

Google has added a new auto ads option to AdSense named related search for auto ads. Related search for Auto ads lets publishers show their users search terms related to the page content they view.

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Google October 2023 Spam Update Finished Rolling Out

Google has finished rolling out the Google October 2023 Spam Update that started 15 days and 12 hours ago. That update began on October 4th at 12:52 pm ET and is now completed this morning, October 20, 2023, at 1:15 am ET.

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Google Chicago Sugar Cookies

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Google 25th Birthday Shirt

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Google Business Profiles Adds Disabled-Owned & Indigenous-Owned Attributes

Google has added two new attributes for businesses listed in Google Business Profiles. These attributes are identifies as disabled-owned and identifies as Indigenous-owned.

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The Google Algorithm Wall

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Google Recycled Materials Signage

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Google Search Set Your Food Preferences For Restaurant Results

Google Search is testing a gear setting icon on its local places results to let you set your food preferences. This setting would then show you restaurant results that better match those food preferences.

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Cool Google Sneakers

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Google Search Tests Links On Product Images

Google is testing having links overlay, like watermarks, on product result images. I can replicate this on some browsers, not all, so it looks like a test where Google can see if searchers are clicking on the link within the image or not.

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Google Search Stops Indenting Results

Google has stopped the indented results, something Google has been doing for well over a decade. Instead, Google will just list out the result it would have indented in the main results.

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Google Search Trending Seller Icon In Snippet

Google has a new "trending seller" icon for some product results in the search result snippet. This shows an arrow trending up icon next to the words "trending seller" below product results.

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Google Bag Statue

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Daily Search Forum Recap: October 12, 2023

Here is a recap of what happened in the search forums today...

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Bing Tests New Video Search Results Layout

Microsoft Bing is testing a new layout for the Bing video search results page. The layout has sections, and headings, for different types of videos, grouping those videos together. The results are grouped in two by five results with a headline, alternating with a light blue and white background.

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Sunrise/Sunset From Google Tel Aviv Office

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Daily Search Forum Recap: October 11, 2023

Here is a recap of what happened in the search forums today...

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Google Ads Policy For Ads That Offer Rewards To Allow Indirect or Non-Monetary Items

Google Ads later this month will update its policies for ads that offer rewards to allow indirect or non-monetary items to be offered as rewards. This policy change will happen on October 31, 2023.

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Google Ads Serving & Spending Bugs Impacting Many Advertisers

Google has confirmed an issue with Google Ads this morning "affecting a significant subset of users." The issue is specific with serving Google Ads and the spending controls for campaigns running in Google Ads. Google is investigating the issue.

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Mark Zuckerberg With Bing Team Over A Decade Ago

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Daily Search Forum Recap: October 10, 2023

Here is a recap of what happened in the search forums today...

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White YouTube Jump Suits

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Daily Search Forum Recap: October 9, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google's October 2023 spam update is now being felt...

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Google Discover Showing E-Commerce Products Section

Google is showing some folks an e-commerce or products section in their Google Discover feed. Glenn Gabe was shown a "clothing" section in his Discover feed that led to Google Shopping for more details.

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Wooden Google Mobile Cart Car

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Daily Search Forum Recap: October 6, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google shocked us by releasing the October 2023 core update...

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New GooglePlex Google Store Opening October 12th

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Google Issues With Indexing & Serving New Content

Google may be having issues with indexing and serving new content within Google Search. The issues started around 2pm ET and have been sporadically happening since then. I personally have been seeing new content come up randomly but most of my queries do not show new content.

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Daily Search Forum Recap: October 5, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

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Google Search Tests New Hotel Snippet Carousel Design

Google seems to be testing a new hotel search result snippet. The search result snippet shows a carousel of hotel cards under the main snippet. These cards can be swiped through to see various hotel options listed on the website.

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Android 14 Statue - Android Upside Down Cake - At GooglePlex

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Daily Search Forum Recap: October 4, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Apple Business Connect, the local Apple Maps business profiles area...

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Google Screened LSAs Now Show Unique Advertisers On Page Load

Google's Local Service Ads (LSA), Google Screened, previously would load the same advertisers as you scrolled down the search results page. Now, Google is loading unique, different advertisers when it shows you new Google Screened LSAs.

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Apple Business Connect Adds Peer Group Benchmarks

Apple has announced new insights and analytics to Apple Business Connect, its local business dashboard. The new insights are called "Peer Group Benchmarks" and tell you how well your business is doing compared to similar businesses in Apple Maps.

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Google Search Popular Stores Section

Google is testing a section titled "popular stores" in the Google search results. It shows you stores like Walmart, Target, Amazon, Best Buy, Home Depot and more.

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Bing Webmaster Tools Updated Colors To Darker Bing Blue

When Microsoft Bing announced its new features a couple of weeks ago, including the updated performance reports, it also went ahead and updated the colors of the top bar from the old light blue Bing colors to the new darker blue Bing colors.

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Bing Knowledge Panels With Learn More Cards

Bing seems to be testing added "learn more" cards under the knowledge panel within the search results. The learn more cards are in a carousel format that you can slide through to learn more about the topic from third-party websites.

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Fake Bear At Google

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Daily Search Forum Recap: October 3, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

I posted the big October 2023 Google webmaster report...

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Bing Tests Showing Number Of Visits On Search Ads Per Month

Bing seems to be testing showing the number of people who visited a website listed in a search ad. The ad in the Bing Search results says X "visitors in the past month."

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Google's 25th Birthday Celebration Photos (Many Photos)

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Daily Search Forum Recap: October 2, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

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Google: Even High Quality Pages Can Still Not Be Indexed By Google Search

Generally, Google has said that when pages are not indexed and there are no technical issues, the reason it might not be indexed is that the page does not meet the quality marks to be included in the Google Search index. But John Mueller of Google said even high-quality pages aren't guaranteed indexing.

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G' Day Google Door Mat

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