Saturday, December 30, 2023

Google's New Year's Eve 2023 Doodle Is Shiny

Google's Google's New Year's Eve doodle for 2023 is live in some regions and will be live in New York in the next five hours or so. If you want a sneak peek at it early, here it is.

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Google New Years Eve Search Algorithm Update

There has been a ton of chatter within the SEO community over the past couple of days related to extreme ranking volatility within the Google Search results. The Google tracking tools have also picked up the volatility over the past day or so. There is no way Google pushed out a confirmed update this week but hey, Google's search results live a life of their own.

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Wednesday, December 27, 2023

Tuesday, December 26, 2023

Google Showing Less Image Boxes In Search Results?

Google may be showing fewer image boxes in its search results. SimilarWeb's RankRanger tool and Semrush tool shows a large drop in the number of image boxes Google is showing in the search results.

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Holiday Cookies At Google's Pier 57 NYC

Google Holiday Cookies

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Monday, December 25, 2023

John Mueller Of Google Providing Webmaster Support On Christmas Again (2023 Edition)

Every year, John Mueller, Senior Search Analyst / Search Relations team lead at Google makes a significant effort to help respond to SEO-related questions on Christmas. He has done this since at least 2007, so sixteen-years and counting, and has done it again this Christmas.

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Sunday, December 24, 2023

Pre-Christmas Intense Google Algorithm Ranking Volatility

No one should be surprised to hear that I am reporting on some intense Google search ranking volatility starting this Friday, December 22nd, through the weekend, with things seeming to calm down today, Sunday, December 24th. Did Google push an algorithm update or tweak before the holiday break? Who knows, but there are signals of ranking volatility either way.

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Friday, December 22, 2023

Bing On Holiday Lockdown - Slows Production Releases

Microsoft is currently on a holiday lockdown for Bing, Copilot, formerly known as Bing Chat. Mikhail Parakhin, the CEO, Advertising and Web Services at Microsoft, wrote on X, "Holiday lockdown doesn't help (we reduce production changes at this period, because so many people are on vacation)."

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Bing Local Businesses For Christmas Search Section

Bing is showing a box in its search results for "Local businesses for Christmas." This box shows Christmas-related stores, such as groceries, bakeries, etc, that are open now.

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Google Advertiser Verification Program To Accept DBAs

Google Ads has this advertiser verification program and now advertisers can use their DBAs ("doing business as") or trade names for that verification. Google said these names are accepted if the legal documents also state the names and in many legal documents, it does ask for DBAs to be listed.

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Google Cloud Building

Google Cloud Building

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Thursday, December 21, 2023

Google Merchant Center Identifier Exists No Longer Lead To Disapprovals

Google has updated its policy where an identifier exists issue will no longer lead to disapproval of your product listings. Instead, Google will first issue you a warning for identifier exists.

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Google Diwali Dance Performance

Google Diwali Performance

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Google Search Having Indexing Issues This Morning?

Google Search may be having issues with indexing or serving this morning. I am seeing tons of reports from SEOs on X that Google is having indexing issues, tons. So I am posting this story to see if I can see firsthand if Google is indeed still having indexing issues.

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Wednesday, December 20, 2023

Crazy Long Google Ads Description In Google Search

Here is a wild bug in Google where the Google Ads description is just about 90 words. The limit Google Ads has for description is 90 characters, not 90 words - this one is 660 characters, 600 times more.

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Google's Sullivan Collecting & Submitting Low Quality & Problematic Search Results

Over the past few months or so there has been a lot of complaints both from the SEO community and the general internet community about the quality of the Google search results. The SEO community has been very vocal on social and on this blog about the issues they see with Google search quality.

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Interesting Google Room Divider

Google Room Divider

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Tuesday, December 19, 2023

Why Google Seems To Not Penalize Sites After Paid Backlink Reports

A common question I hear from new SEOs is why Google is not taking action against the spam I reported to them. A competitor or site is ranking well because it paid for backlinks or is spamming Google in one way or another, why does that site still rank days, weeks or months after I submitted a spam report?

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Google Image Shopping Search Results Sparkle Animation

With all the Google Shopping try on features, it looks like Google is rolling out a sparkle animation feature for the Google Image shopping search results. It shows you the product itself, symbolizing you can maybe swap out the virtual model with someone else.

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Google Analytics 4 Subproperties Now Integrates With AdSense

Google announced additional integration support between Google Analytics 4 and AdSense. Google originally added integration in June 2023 between GA4 and AdSense but now "if you're using GA4 subproperties or roll-up properties, you can establish links between those properties and AdSense accounts independently from the source properties," Google said.

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Google Santa's Helpers

Santa Helpers Google Dublin

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Monday, December 18, 2023

Google Search Ads For Publishers (i.e. AdSense, etc) To Enforce Consent Management Requirements

Google announced late on Friday that starting on February 1, 2024, it will start to enforce the consent management requirements for Google Search Ads publisher products, such as AdSense for Search, AdSense for Domains, and Programmable Search Engine.

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Google Merchant Center Browsing Experience BETA Card

Google Merchant Center is beta testing a new score card to help merchants understand how their browsing experience score is doing. This card is called "Browsing Experience" and it shows how well your site's products are doing with image quality.

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Google Top Stories Adds Video Labels

Google can now show video labels or indicators to some news stories in the top stories section of Google Search. The video label is added under the snippet on the top stories section.

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Santa At Google's Dublin Office

Santa Google Dublin

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Friday, December 15, 2023

Google Tests Expandable Image Box In Search Results

Google is testing an image box that you can click on and expand to reveal images. Google's mobile search results can show an image link, that if you click on reveal an image grid section. If you don't click on it, it won't show the images.

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Google Search App Tests Search Bar At Bottom Of Screen

Google is testing placing the search bar at the bottom of the Google Search App. This might be an Android only test right now, but some users are noticing that the search bar is no longer at the top of the screen, but instead at the bottom.

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Google Search Results Get It By December 24 Section (Christmas)

A couple of years ago, Google added a filter to its shopping search results for "get it by" a specific date. Now with the Google Search results getting more e-commerce-like, Google added that filter to the side bar for some queries and also is testing a new section to get the gifts by Christmas, by December 24th.

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Google's Race Car Arcade Games

Race Car Games Google

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Thursday, December 14, 2023

Google Business Profile Suspension Emails Add Appeal Option

Google has added to the new Google Business Profile suspension emails the ability to make an appeal request, right from the email. The latest update was that the emails showed details on why your business was suspended but now Google gives you a blue appeals button to fight back on that suspension.

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Microsoft To Bring Deep Search To Bing Chat / Copilot But It Is Way Too Slow Now

Microsoft is working to bring its new Deep Search feature to Copilot, formerly known as Bing Chat. The issue is, (1) Deep Search is only available to a limited number of searchers in Bing Search and (2) it is way too slow to bring it to a chat interface.

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Google NYC Chanukah Party For Jewglers

Google Chanukah Party Jewglers

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Wednesday, December 13, 2023

Google Ads Step-By-Step Guide To Business Operations Verification

Google Ads will make it easier to complete the business operations verification. Google will add "a step-by-step guide to complete business operations verification, clarify reasons for failing business operations verifications, and add example scenarios in which an advertiser may be selected to complete business operations verification as part of the advertiser verification program," the company announced.

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The Google Groups Search Ranking & Visibility Boost Is Now Dropping

A couple of weeks ago, I reported about that Google Groups was seeing a very big ranking and visibility boost. Well, it seems to have caught Google's attention, the rankings of Google Groups seems to be declining and their visibility in Google Search has dropped.

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Google Tests Shaded Tiled Product Results Grid

Google Search and its shopping results have been pretty wild over the past year or so and Google keeps on testing new features in this area. Now we are seeing reports of Google shading and tiling product results in the search interface.

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Google Bonsai Plant

Google Bonsai Plant

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Tuesday, December 12, 2023

Google: Video Is Not The Main Content Of The Page Error Spike

There has been a surge in complaints from site owners and publishers who are seeing the "Video is not the main content of the page" error in the video indexing section of Google Search Console. This should come as no surprise to many of you who read here, as Google told us this may occur with the new expanded video guidelines.

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Bing Chat / Copilot Now Testing Notebook Feature

Microsoft Copilot, formerly known as Bing Chat, is currently testing a notebook feature and hopes to fully roll out that feature in a "few weeks." This began testing when Microsoft announced a bunch of Copilot features and the Deep Search feature, a week ago.

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Google Shopping Results Listings Membership Extension?

A month ago we reported that Google Shopping results had a space for joining membership programs from stores. Now Google is showing these in some shopping listings (not ads) as extensions or rich results of some sorts.

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Google Holiday Market

Google Holiday Market Dublin

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Monday, December 11, 2023

Google: SGE Does Not Show You Google's Search Ranking System

Danny Sullivan, Google's Search Liaison, said something that is probably somewhat obvious to many of the readers here, that SGE is not able to tell you how Google's search ranking systems work, what scores or ranking factors it does or does not use, or any of that. SGE learns from the web, not from secret algorithms that are not public for the LLMs to learn off of.

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Google Search May Show Reporter Headshots As Story's Main Image

Google has confirmed it is looking into reports of Google Search showing the wrong image for the story it displays in the search results. Recently Google has been showing the headshot of the reporter, instead of showing the main article's image, for some top stories images in the search results.

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Google Adds Programmatic Support For Limited Ads With AdSense, AdMob & Ad Manager

Google sent an email to AdSense, AdMob and Ad Manager users saying they are "launching support for programmatic bidding on inventory eligible for Limited ads." Limited ads (LTD) give publishers the ability to serve ads in a limited way. Limited ads disable the collection, sharing, and use of personal data for personalization of ads.

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Rudolph At Google

Rudolph Reindeer Google Dublin

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Sunday, December 10, 2023

Google Search Results Super Volatile Days After Reviews Update Completed

The last likely Google confirmed update of the year, the November 2023 reviews update, completed last Thursday afternoon on the 7th. But days after it completed the Google search results are still super volatile and the fluctuations and chatter are heated.

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Friday, December 8, 2023

Google Things To Know Snippets & Results Expansion

It seems Google is expanding the Things To Know feature in its search results, both in how often it is shown, where it is shown and how it is shown. We are also seeing it in the form of site links or sublinks on specific search results.

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Google Tests Bolding Local Business Name In Local Panel

Google is testing bolding the name of the business within the local panel in the search results. I was unable to replicate this but my screenshot shows my company name in normal text, while the test shows a bolded font for the company name.

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Google Product Results Showing Prices With 30 Day Low

Google now can show if a price is the lowest it has been in a 30-day period. This can show in the product listing results for your Google search results. Google will add the green font to the discounted price but also add the words "30-day low" to the result.

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Going Down The Google Brick Road

Google Brick Road

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Thursday, December 7, 2023

When Googlers Delete Posts On X (Twitter) - Did Google Rollback HCU?

I've been noticing that Danny Sullivan, Google's Search Liaison, has been removing posts from his X (formerly Twitter) account a lot. I also noticed on select posts, John Mueller from Google has also done that but a lot less often.

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Google To Allow Advertisers To Opt Out Temporarily To Search Partner Network Even For PMax Campaigns

AdWeek posted that Google Ads is now allowing advertisers to temporarily opt out of the Search Partner Network in Search and Shopping ad campaigns, even if they are using Performance Max (PMAX) and Universal App Campaigns. Previously, PMAX campaigns could not opt-out.

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Google Search Full Width Image Pack With More Details Now Live

Google seems to have rolled out its full-width and larger image pack search results interface. It comes with not just the large full-width image pack we covered in 2021, but also includes the images image description, and site name and also more filters at the top right.

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Googler Running From SEOs (Running With...)

Googler Running From Seos

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Wednesday, December 6, 2023

Tuesday, December 5, 2023

Google Search Tests Line Separator Between Organic & Paid Results

Years ago, Google use to separate the ads in its search results not just with clearer ad labels but also with a line separating the ads from the organic/free listings. Google may be testing that again, as we spotted a line separator between the ads and organic results just recently.

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Gone: Google Search Console's Mobile Usability Report & Mobile-Friendly Tests

Google has removed its mobile usability report within Google Search Console and has dropped the mobile-friendly test and API. This was expected, Google told us this would happen back in April and now it happened.

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Google SGE Tests Search By Image Feature

Google SGE, the Search Generative Experience, is testing the ability to not only type your questions with text but also to upload images to your query. So yes, Google SGE is testing search by image.

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Wooden Google Bike

Wooden Google Bike

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Sunday, December 3, 2023

Google Hanukkah Decorations Are Live For 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

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Friday, December 1, 2023

Google Pay Accepted Labels In Google Search Results

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words "Pay accepted" words next to search result snippets that support Google Pay and notate such in their structured data.

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Google May Be Testing Removing Cache Link From Search Results

Google seems to be testing removing the cache link from the search result snippet about this result box. I am in a test where the cache link is no longer available but while trying it while signed out, it is there. So I suspect Google is testing removing the cache link option.

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Google Local Listing With "Serves Vegetarian Dishes" Justifications / Label

Google is testing showing a justification (or label) for local restaurant listings within Google Search and Google Maps that says "serves vegetarian dishes" with a green leaf icon.

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Google Zurich Hosts Lego Robotics & Coding

Robots At Google Zurich

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