Daily Search Forum Recap: June 30, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google has finally started to use MUM in search...

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How Google Used MUM In Search For The First Time

Google announced yesterday one of, if not, the first, use case for MUM - Multitask Unified Model - in search. Google did tell us they will let us know when it is being used and here it is. They used it "to identify over 800 variations of vaccine names in more than 50 languages in a matter of seconds."

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Google Ads Is Deprecating Broad Match Modifier (BMM) Keywords In Late July

Google announced that by the end of July 2021 it will be deprecating the broad match modifier (BMM) keywords. That means you will no longer be able to create new BMM keywords with the +keyword notation.

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Google Redirects Help Page Expanded To Show Impact On Google Search

Google has vastly expanded its help document on how various redirects impact your site's performance in Google Search. The document even mentions "Crypto redirects" which to me seems like a new term but just means a way to communicate in normal language that a page was moved.

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Google Merchant Center Relaxes Insufficient Payment Information Policy

Google announced that it is changing the insufficient payment information for Google Merchant Center. Specifically Merchants will no longer be required to provide their accepted payment methods on their website to customers before the checkout process. This change began on June 28, 2021.

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