Wednesday, January 31, 2024

Google Local Service Ads "Highly Rated" Label

Google is testing showing a "highly rated" label on the Google Local Services Ads (LSAs) listings. These are also named Google Screened, as you can see. I guess this filters LSAs by those that have high ratings by users.

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Google Ad Revenue Up 11% & Bing Ads Revenue Up 8%

Both Google Ads and Microsoft Advertising revenue were up this past quarter, year over year. Google ad revenue was up 11% and Microsoft Advertising revenue was up 8%. The previous earnings, Google ad revenue was up 9.5% and Microsoft ad revenue was up 10%.

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Google May Consolidate Ranking Signals To Canonical Partner URL Even If It's Not The Source

Lily Ray asked Google's John Mueller what does Google do with all the ranking signals from the content syndication partners when Google Search decides which URL should be the canonical. It seems Google will consolidate most, if not all, of those signals to the Google-selected canonical in this case.

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New Google Ads Bulk Actions Solutions Option

Google seems to be testing a new option under the Google Ads "bulk actions" named "solutions." Solutions gives you account summaries, ad performance and account anomaly detection options.

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Tuesday, January 30, 2024

Google Search (More) Results From The Web

Google is testing showing a section in its search results titled "Results from the web" and "More results from the web." I mean, why? Aren't all Google Search results from the web?

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The New Google Hotel Results In EU With Digital Markets Act

Google has been launching changes to its search results in the European regions to comply with the Digital Markets Act (DMA). We've seen tests of how this will change the search results for some time now but here is a step by step walk through of how the hotel search results changed in the EU.

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Bing Testing Microsoft Ads On Left Side Panel

Bing seems to be testing displaying ads on the left side bar of the Bing Search results. Previously, Bing had organic free listing details on that left side bar but now it seems they are testing showing Microsoft Advertising search ads on that panel.

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Google Ads Tests New Card Shaded Format

Google Ads may be testing a new ad format that look more like those perspectives, where the ads are in these tall boxes or cards and those cards are on shaded backgrounds. Have you seen these before?

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Monday, January 29, 2024

Google Puts "Add Note" In URL Bar & SGE While Browsing

Google has added the "add note" search labs notes feature to the URL bar and in SGE while browsing. This makes it way more visible to add a note to a document than before, by placing the add note button directly on the web page you are reading, and not just in the search result snippets.

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Friday, January 26, 2024

Google: HTML Structure Doesn't Matter Much For Ranking

Gary Illyes from Google said that the HTML structure for your web pages does not matter much for rankings. He said this on the latest Search Off The Record podcast, saying, "I know that some people like to think that HTML structure matters all so much for rankings, but in fact, it doesn't matter that much."

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Huge Increase In Google Business Profiles Driving Directions

Earlier this week, we reported that Google said we should expect a decline in the number of driving directions reported in the Google Business Profiles performance reporting tool. Well, the opposite happened. Everyone is seeing a significant increase in the number of driving directions reported in that Google tool.

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Thursday, January 25, 2024

Google May Penalize Recipe Collection Pages Using Recipe Structured Data

Danny Sullivan, Google's Search Liaison, said that Google may soon target or penalize recipe collection pages using recipe structured data, when recipe structured data should be used on pages that list out the food item and include both ingredients and steps.

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Google Tests Videos On Right Side Of Search Results Page, Again

Google is testing showing video results on the right side of the search results page. Google tested this a few years ago, in a different format and now seems to be testing it again in a more basic video thumbnail format.

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Google Search Drops Cache Link From Search Results (How To See The Cache)

After a couple of months of testing, it seems Google has now removed the cache link from the search results page. I no longer see a link to the Google cache within search result snippets but that doesn't mean you cannot access to cache, you can.

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Wednesday, January 24, 2024

Bing Tests Bubble Style Search Bar Menu & Bullets For Sitelinks

Microsoft is testing two new changes to the Bing Search interface. One is a bubble style for the search bar menu and the other is using bullets for the sitelinks in the search result snippets.

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Tuesday, January 23, 2024

Google Product Search Results With "Viewed" Label

Google is showing a "viewed" label on product results that you recently viewed or visited within the Google Search results. Google has also launched the "you visit often" label a month or so ago, so it is not surprising to see something similar on product listings.

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Monday, January 22, 2024

Google Drops Thousands Of Search Quality Raters In Latests Cuts

The big news from the weekend is that Google has terminated its contract with Appen, one of the largest sources of its third-party human search quality raters sources. Appen announced this in this PDF, saying it received notice of this on January 20th, and the contract ends on March 19, 2024.

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Google Search Local "Nearby Events And Deals"

For the past few weeks Google has been testing out a new local search box titled "Nearby events and deals." This box contains links to local stores and places that have events and/or deals in the area.

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Google News Filter By Publisher Option

Google News now lets you filter news by publisher for a specific news search query. I think it works the same way as a site command, which Google News has supported for at least 17 years now, but now there is a button that shows some relevant publishers for the topic.

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Google Showing New Phone Number Buttons For Some Search Results

For years now, Google has shown phone numbers on some search result snippets when Google thinks you want to call that store. We have screen captures of this from 2016 and 2014. But now Google is testing a new button that is more button-like.

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