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Friday, April 29, 2016

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What Your Clients Should Know About Keywords in 2016

You depend on your clients for success, and they depend on you for results, but sometimes, simple misunderstandings or inefficiencies can get in the way of an otherwise perfectly functional relationship. Of particular note are “best practices” in SEO that … Continue reading →

The post What Your Clients Should Know About Keywords in 2016 appeared first on AudienceBloom.

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Virtual Reality Is Changing Mobile Marketing Forever; You'd Best Keep Pace

Major companies are pushing to make virtual reality a part of everyday life. Marketers need to start accommodating for it on smartphones--or risk being left behind. Read the full article at MarketingProfs

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#SocialSkim: What Facebook's Algorithm Change Means, Plus 12 More Stories in This Week's Roundup

This week's all about optimization and user experience--from the social network and brand perspectives. Facebook grabbed headlines with a big algorithm change that aims to reward high-quality content, and social media industry leaders united to stress the gravity of live video. Read the full article at MarketingProfs

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Email Deliverability Rates Dragging You Down? Try These 10 Do's and 7 Don'ts

Though most email marketers focus on optimizing click-through rates and open rates--and for good reason--those popular metrics won't add up to success if your emails don't land in your contacts' inboxes in the first place. Read the full article at MarketingProfs

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How Accurate Is B2B Prospect Data Sold by Vendors?

Is B2B company data provided by major vendors correct? How likely is it that marketers and salespeople will be able to connect with the prospects they're trying to reach? Read the full article at MarketingProfs

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10 Snapchat features we wish existed

We here at Mashable are obsessed with Snapchat — the filters, the live stories, and of course, the Discover channels.

But of course, it's not perfect. In addition to a confusing, non-intuitive interface — Snapchat makes you work just to find that black drawing tool — there's a lot we wish it had. Plus, there are older, now-removed features, we want back too, like the "best friends" feature which highlighted who you snapped with the most.

While the app is always improving and adding new features, we've rounded up our wish list of Snapchat features, from an eraser tool to different fonts. Let's take a look. Read more...

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