New Start

Thursday, September 1, 2016

How to Market Your Business With Instagram Stories

Photo-sharing social network Instagram recently launched its most significant and talked-about feature to date, Instagram Stories. Here are five ways you can use Stories as a creative marketing tool. Read the full article at MarketingProfs

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How to Market Your Business With Instagram Stories

Digital Marketing World Forum Coming to NYC Next Month!

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Digital Marketing World Forum Coming to NYC Next Month!

Feeling conferenced out for 2016? Maybe you think you’ve heard enough keynote presentations and witnessed an adequate amount of product demonstrations. Perhaps you think you’ve networked with enough brand reps and consumed more than your share of tradeshow cuisine for the year?

Not so fast.

Before hanging up your lanyard for the year, there are still some valuable digital marketing conferences you should attend, including one that delivers a genuinely international perspective. Digital Marketing World Forum New York is an industry conference that offers attendees the chance to hear from – and interact with – some of the tops names in the global digital marketing community today.

The New York event takes place October 18-19, and one reason to put it on the top of your list for worthwhile conferences is it marks the first time DMWF has taken place on U.S. soil since 2014. (Attendees that wished to participate in 2015 had to travel to Singapore, Amsterdam or London to do so; additionally, there are no plans for DMWF to return to the U.S. until 2018.) In other words, for professionals wanting to take part in DMWF stateside, the October event will be their only chance for the foreseeable future.

A Can’t-Miss Conference

DMWF’s global presence is a testament to its reputation as a “must attend” event for digital marketing professionals. It’s a reputation that has been earned, in part, thanks to its evolution.

“We started as Social Media World Forum (SMWF) about 6 years ago amidst what was then an explosion of excitement for all things social in the marketing industry,” says Matt Hunt, Digital Marketing Manager for DMWF. “Since then, marketing professionals have come to recognize social marketing as one more tool in their digital-strategy arsenal. As a result, SMWF evolved into Digital Marketing World Forum.”

Hunt says the New York event, like its counterparts around the world, will give digital marketing professionals a chance to see and hear from a variety influencers and learn what some of today’s top brands are doing in the digital marketing space.

“DMWF brings together marketing professionals from around the globe to examine the challenges they face today and methodologies they are deploying to outpace their competitors. Some of the topics we’ll cover in October will include data & analytics, content marketing, customer experience, social media marketing, ecommerce and more,” he says.

Still Time to Sign Up – and Save!

The two-day conference boasts a solid line-up of keynote speakers, including:

Matt Montei, Senior Marketing Director, Wrigley
Tanya Donnelly, Global Social Media Director, Schneider Electric
Sean Gardner, Author, The Road to Social Media Success
Ben Blakesley, Global Social Media Team Lead, Reebok
Lauren Salazar, Director of Social Media, Weight Watchers
Cindy Lu, Senior Marketing Manager, VMWare
Jessica Randazza, Head of Marketing, Danone
And many more …

In addition to these keynote speakers, a variety of informative breakout panels – made up of marketing executives from Cox Communications, Buzz Feed, Spotify, Intel, Reebok, Estee Lauder, and other innovative organizations – are also slated for the event.

If this sounds like a can’t-miss conference to you, there is still time to sign up. Also, because Vertical Measures is proud media sponsor, we are able to pass on this special offer to our readers and clients: just type in “VERTICAL20” when registering and you will save 20 percent on their registration fees when booking.

Cracking the Code to Going Viral

Achieving virality has become a bit of a holy grail conquest for content curators. Marketers are tasked with having to create something that caters to the sensibilities of the web at large. But as you likely know by now, there is no one secret sauce to getting your content viral (trust us, we wish we knew). Luckily there are a few best practices laid out by the gods among us that have ascended into the upper echelons of share counts.

Defining ‘Viral’

Interestingly enough, there is more than one way to analyze the way the content is shared en masse.

Broadcast marketing is the traditional form of distribution or “diffusion” that represents the way content is shared via radio or television. With broadcast diffusion, a piece of information is sent out to the audience at once. From there, when the information is shared at all, it can only be shared via “word of mouth.”

Viral marketing is what happens with well-executed web content delivery. Viral diffusion is when a piece of content is shared with the original audience, then they share the same piece of content with their contacts, and this goes on and on. There is no limit to how many people can see the original message with viral diffusion.

Keeping Things Simple

There are two main elements that viral content must have. First, it must provide immense value to your fans, their network, and their network’s network. Next, it must guide viewers to want to share it in the first place. Studies have shown again and again that people share content that makes them feel good about themselves. When you’re drafting a new piece of content keep asking yourself if you’d share it with your boss. It may seem overly simplistic, but this is the core of what makes virtually any content viral-ready.

The Recipe Behind the Million Views

Kevin Alloca is the trends manager at YouTube, and he knows the truth about how videos go viral. In this TED talk, he shares his insights with the world. If you didn’t already see it, you may be surprised by what he says are the three elements of a viral video:

“Tastemakers”
Communities of Participation
Unexpectedness

He uses several videos with tens and hundreds of millions of shares to make his case. When “tastemakers” or web authorities decide to share content, that is when it truly becomes viral. Another surprise is that this usually doesn’t happen overnight. Generally, this content will sit for quite awhile before an authority finds it – sometimes the better part of a year – and shares with their large audiences. The Double Rainbow video now has over 43 million views, thanks to Jimmy Kimmel.

Alloca didn’t find any indicators that these videos would get over 1 million views, so he stresses the fact that this level of success is completely unpredictable.

Viral-Ready Check List

Although we can’t just press a button and launch our content in front of the eyes of millions, you can leverage some general best practices to ensure that your content is ready to go viral.

Provide Immediate Value
Leverage SEO
Say What No One Else Is
Share Your Content with Relevant Forums
Join in Existing Conversations
Define a Clear Purpose For What You’re Writing
Account for Attention Bias

Conclusion

When you want your content to go viral, you should understand viral diffusion, explore the elements of viral content, understand that getting millions of shares is unpredictable, and do everything you can to ensure that your posts are viral-ready.

The post Cracking the Code to Going Viral appeared first on Social Media Explorer.

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Magicbricks Stays Up and Running With Real-Time Monitoring From Google Analytics 360

Magicbricks is India’s top high-end property portal. The website caters to a global market with its unique services and novel online features for both buyers and sellers. Given their commitment to user experience and performance across their site’s global operations, they needed a real-time solution to monitor and optimize against their key digital KPIs.

The company worked with Tatvic Analytics Private Limited, a Google Analytics 360 Certified Partner, to develop a way to reduce website downtime and promptly alert management when outages would occur. Using this real-time anomaly alerts platform, the company would clearly see variances in KPIs and move quickly to troubleshoot and fix them.

The results of this real-time monitoring solution were impressive – response time for detecting errors and unexpected behavior has improved by 70%.

“As a No.1 property portal, Magicbricks aims to provide our users with an outstanding experience to help them make confident property decisions. Google Analytics 360 helped us measure various unexpected website behaviors which were hampering user experience. The response time for detecting errors, unexpected behavior, and monitoring performance improved by 70% after we deployed this anomaly detection solution.” Sudhir Pai, CEO of Magicbricks

How did they go about building their real-time monitoring solution? First, they defined key metrics for real-time anomaly detection checks. Second, they created their real-time monitoring platform using Google Analytics 360 data processed through Real Time and Management APIs. Third, they applied an anomaly algorithm to data to calculate deviations in real time. Fourth, alerts were sent via SMS to different leaders within the company when variances in KPIs occurred. Learn more about the details in the full case study.

The automated SMS alert system has been improved to detect outages, determine severity, and provide real-time performance updates to senior and middle managers throughout Magicbricks. Today the full Magicbricks team can make the most of these real-time insights to keep the site up and running―and earning more every day.

Posted by Cathy Candano and Daniel Waisberg, Google Analytics team.

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No, Virginia, Google Doesn’t Index AJAX Sites

After announcing last October that Google does not recommend the Ajax crawling system they launched in 2009, SEO strategists and web developer throughout the country are wondering whether or not Google’s search crawlers can effectively pull AJAX content. What Is […]

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