Friday, June 30, 2017

#SproutChat Calendar: Upcoming Topics for July 2017

Summer’s flying by, but you don’t want to miss this mid-year opportunity to brush up on your social knowledge. This July we’ll be covering a huge range of topics from customer service to resources for boosting your brand.

See a topic that interests you? Use the “add to calendar” button for a calendar reminder.

Wednesday, July 5: How to Use Bots for Social Customer Service

Bots and customer service can go hand in hand these days. Automation is on the rise and consumers are expecting social customer service to always be on. This week we’ll be joined by Sprout All Star, Taylor Hall of GVC Mortgage to discuss bots and how to effectively set them up for your brand.

Add to Calendar: OutlookGoogleYahooOutlook.comApple Calendar

Wednesday, July 12: Branding Your Business on Social Media

Launching a business is a huge undertaking. Now that you’re over that hurdle, how do you brand your business on social media? CMO of Post Planner and Sprout All Star Elite, Rebekah Radice, joins us in this week’s chat to share her insights on social branding.

Add to Calendar: OutlookGoogleYahooOutlook.comApple Calendar

Wednesday, July 19: How Digital Conferences Can Boost Your Career

Social media is a constantly and rapidly evolving practice, so what’s the best way to stay on top of new trends? How can you take advantage of these trends on a small budget? Learn about how digital conferences help you toward learning more, networking more and boosting your career.

Add to Calendar: OutlookGoogleYahooOutlook.comApple Calendar

Wednesday, July 26: Creating Content to Impress Your Clients and Drive Results

When you’re working in an agency, it’s not just the clients that you’re dealing with. Content creation means collaborating across multiple teams to deliver the best results. This week we’ll be chatting about best practices for cross-functional collaboration and developing content.

Add to Calendar: OutlookGoogleYahooOutlook.comApple Calendar

This post #SproutChat Calendar: Upcoming Topics for July 2017 originally appeared on Sprout Social.



from Sprout Social http://ift.tt/2svxBEi
via IFTTT

#SproutChat Recap: Launching an Influencer Marketing Program

To drive awareness and expose new audiences to your brand, influencer marketing can help you build valuable relationships with consumers across social platforms. But how do you identify an influencer? Determining who the best advocates are for your organization and mapping out a plan that ensures all involved will benefit can be a challenge.

In this week’s #SproutChat we were joined by Sprout All Star, Adam Buchanan of Experticity to discuss the ins and outs of launching an influencer program. We touched on how to identify influencers, how gauge if a program is successful and if compensation should be involved.

An Engaged Audience is Best

Shape your influencer marketing program around engaged followers with established communities. Tap into subject matter experts who bring your brand into conversation.

Focus on the Relationship Before Payment

Compensation for influencers doesn’t necessarily mean cash payment. Rewards can look like VIP access to events or advanced insight into product launches and features. Since you’re already working with an engaged brand advocate and taking the steps to foster that relationship they may be more likely to spread the word about your brand without payment.

Tap Into People who are Already Showing Your Brand Love

Identify audience members that are constantly engaging with your social presence, these are your brand advocates. Monitor mentions and take advantage of reports in the Sprout platform to discover your most interactive customers.

Align Business Goals to Influencer Program Goals

When launching your influencer program make sure that your building something that aligns with overall business goals. Goals can vary from boosting engagement to conversion to sales. Either way, be sure to use the program to track progress and inform strategy throughout.

We’ll be back next week with Sprout All Star, Taylor Hall of GVC Mortgage to discuss social customer service and bots. Until then join our Facebook community to connect with other folks in the industry.

This post #SproutChat Recap: Launching an Influencer Marketing Program originally appeared on Sprout Social.



from Sprout Social http://ift.tt/2svdaHr
via IFTTT

#SproutChat Calendar: Upcoming Topics for July 2017

Summer’s flying by, but you don’t want to miss this mid-year opportunity to brush up on your social knowledge. This July we’ll be covering a huge range of topics from customer service to resources for boosting your brand.

See a topic that interests you? Use the “add to calendar” button for a calendar reminder.

Wednesday, July 5: How to Use Bots for Social Customer Service

Bots and customer service can go hand in hand these days. Automation is on the rise and consumers are expecting social customer service to always be on. This week we’ll be joined by Sprout All Star, Taylor Hall of GVC Mortgage to discuss bots and how to effectively set them up for your brand.

Add to Calendar: OutlookGoogleYahooOutlook.comApple Calendar

Wednesday, July 12: Branding Your Business on Social Media

Launching a business is a huge undertaking. Now that you’re over that hurdle, how do you brand your business on social media? CMO of Post Planner and Sprout All Star Elite, Rebekah Radice, joins us in this week’s chat to share her insights on social branding.

Add to Calendar: OutlookGoogleYahooOutlook.comApple Calendar

Wednesday, July 19: How Digital Conferences Can Boost Your Career

Social media is a constantly and rapidly evolving practice, so what’s the best way to stay on top of new trends? How can you take advantage of these trends on a small budget? Learn about how digital conferences help you toward learning more, networking more and boosting your career.

Add to Calendar: OutlookGoogleYahooOutlook.comApple Calendar

Wednesday, July 26: Creating Content to Impress Your Clients and Drive Results

When you’re working in an agency, it’s not just the clients that you’re dealing with. Content creation means collaborating across multiple teams to deliver the best results. This week we’ll be chatting about best practices for cross-functional collaboration and developing content.

Add to Calendar: OutlookGoogleYahooOutlook.comApple Calendar

This post #SproutChat Calendar: Upcoming Topics for July 2017 originally appeared on Sprout Social.



from Sprout Social http://ift.tt/2svxBEi
via IFTTT

#SproutChat Recap: Launching an Influencer Marketing Program

To drive awareness and expose new audiences to your brand, influencer marketing can help you build valuable relationships with consumers across social platforms. But how do you identify an influencer? Determining who the best advocates are for your organization and mapping out a plan that ensures all involved will benefit can be a challenge.

In this week’s #SproutChat we were joined by Sprout All Star, Adam Buchanan of Experticity to discuss the ins and outs of launching an influencer program. We touched on how to identify influencers, how gauge if a program is successful and if compensation should be involved.

An Engaged Audience is Best

Shape your influencer marketing program around engaged followers with established communities. Tap into subject matter experts who bring your brand into conversation.

Focus on the Relationship Before Payment

Compensation for influencers doesn’t necessarily mean cash payment. Rewards can look like VIP access to events or advanced insight into product launches and features. Since you’re already working with an engaged brand advocate and taking the steps to foster that relationship they may be more likely to spread the word about your brand without payment.

Tap Into People who are Already Showing Your Brand Love

Identify audience members that are constantly engaging with your social presence, these are your brand advocates. Monitor mentions and take advantage of reports in the Sprout platform to discover your most interactive customers.

Align Business Goals to Influencer Program Goals

When launching your influencer program make sure that your building something that aligns with overall business goals. Goals can vary from boosting engagement to conversion to sales. Either way, be sure to use the program to track progress and inform strategy throughout.

We’ll be back next week with Sprout All Star, Taylor Hall of GVC Mortgage to discuss social customer service and bots. Until then join our Facebook community to connect with other folks in the industry.

This post #SproutChat Recap: Launching an Influencer Marketing Program originally appeared on Sprout Social.



from Sprout Social http://ift.tt/2svdaHr
via IFTTT

Facebook is targeting jerks who spam your News Feed

TwitterFacebook

Facebook is taking new steps to fight spam.

The social network will now weed out posts from spammers who fill their friends' feeds with "vast amounts" of links to "low quality content." 

"We want to reduce the influence of these spammers and deprioritize the links they share more frequently than regular sharers," writes Facebook's VP of News Feed Adam Mosseri. 

In this case, Facebook is setting a pretty high bar for what it considers a "spammer." The update was designed to address the "tiny group" of users who share 50 or more public posts a day. Read more...

More about Tech, Facebook, Social Media, Apps And Software, and News Feed


from Social Media http://ift.tt/2svawlf
via IFTTT

#SproutChat Calendar: Upcoming Topics for July 2017

Summer’s flying by, but you don’t want to miss this mid-year opportunity to brush up on your social knowledge. This July we’ll be covering a huge range of topics from customer service to resources for boosting your brand.

See a topic that interests you? Use the “add to calendar” button for a calendar reminder.

Wednesday, July 5: How to Use Bots for Social Customer Service

Bots and customer service can go hand in hand these days. Automation is on the rise and consumers are expecting social customer service to always be on. This week we’ll be joined by Sprout All Star, Taylor Hall of GVC Mortgage to discuss bots and how to effectively set them up for your brand.

Add to Calendar: OutlookGoogleYahooOutlook.comApple Calendar

Wednesday, July 12: Branding Your Business on Social Media

Launching a business is a huge undertaking. Now that you’re over that hurdle, how do you brand your business on social media? CMO of Post Planner and Sprout All Star Elite, Rebekah Radice, joins us in this week’s chat to share her insights on social branding.

Add to Calendar: OutlookGoogleYahooOutlook.comApple Calendar

Wednesday, July 19: How Digital Conferences Can Boost Your Career

Social media is a constantly and rapidly evolving practice, so what’s the best way to stay on top of new trends? How can you take advantage of these trends on a small budget? Learn about how digital conferences help you toward learning more, networking more and boosting your career.

Add to Calendar: OutlookGoogleYahooOutlook.comApple Calendar

Wednesday, July 26: Creating Content to Impress Your Clients and Drive Results

When you’re working in an agency, it’s not just the clients that you’re dealing with. Content creation means collaborating across multiple teams to deliver the best results. This week we’ll be chatting about best practices for cross-functional collaboration and developing content.

Add to Calendar: OutlookGoogleYahooOutlook.comApple Calendar

This post #SproutChat Calendar: Upcoming Topics for July 2017 originally appeared on Sprout Social.



from Sprout Social http://ift.tt/2svxBEi
via IFTTT

#SproutChat Recap: Launching an Influencer Marketing Program

To drive awareness and expose new audiences to your brand, influencer marketing can help you build valuable relationships with consumers across social platforms. But how do you identify an influencer? Determining who the best advocates are for your organization and mapping out a plan that ensures all involved will benefit can be a challenge.

In this week’s #SproutChat we were joined by Sprout All Star, Adam Buchanan of Experticity to discuss the ins and outs of launching an influencer program. We touched on how to identify influencers, how gauge if a program is successful and if compensation should be involved.

An Engaged Audience is Best

Shape your influencer marketing program around engaged followers with established communities. Tap into subject matter experts who bring your brand into conversation.

Focus on the Relationship Before Payment

Compensation for influencers doesn’t necessarily mean cash payment. Rewards can look like VIP access to events or advanced insight into product launches and features. Since you’re already working with an engaged brand advocate and taking the steps to foster that relationship they may be more likely to spread the word about your brand without payment.

Tap Into People who are Already Showing Your Brand Love

Identify audience members that are constantly engaging with your social presence, these are your brand advocates. Monitor mentions and take advantage of reports in the Sprout platform to discover your most interactive customers.

Align Business Goals to Influencer Program Goals

When launching your influencer program make sure that your building something that aligns with overall business goals. Goals can vary from boosting engagement to conversion to sales. Either way, be sure to use the program to track progress and inform strategy throughout.

We’ll be back next week with Sprout All Star, Taylor Hall of GVC Mortgage to discuss social customer service and bots. Until then join our Facebook community to connect with other folks in the industry.

This post #SproutChat Recap: Launching an Influencer Marketing Program originally appeared on Sprout Social.



from Sprout Social http://ift.tt/2svdaHr
via IFTTT