from Search Engine Roundtable http://bit.ly/2ZN4Qov
via IFTTT
Wednesday, May 1, 2019
Now Google Search Console Manual Actions Are Buggy
Just when you thought the bugs were over, we have a new batch of them within Google Search Console. This one is specific to the manual actions viewer. Google's John Mueller confirmed this morning after numerous reports starting yesterday afternoon that there is something wrong with the manual action viewer.
from Search Engine Roundtable http://bit.ly/2ZN4Qov
via IFTTT
from Search Engine Roundtable http://bit.ly/2ZN4Qov
via IFTTT
Ruth Asawa Google Wire Sculpture Doodle
Today is Asian-American Pacific Islander month and to commemorate the kick off the month, Google has a Doodle featuring Ruth Asawa's wire sculpture work. The Doodle is a wire sculpture of the Google logo. Ruth Asawa was an American sculptor whose parents were immigrants from Japan.
from Search Engine Roundtable http://bit.ly/2GUKja7
via IFTTT
from Search Engine Roundtable http://bit.ly/2GUKja7
via IFTTT
Give it up for Your MozCon 2019 Community Speakers!
Posted by cheryldraper
High fives and fist bumps for each and every person who took the time to pitch their hearts out for this years’ six community speaker spots — a whopping 130 entries were submitted!
Our selection committee read, watched, and researched, whittling things down to a shortlist of top contenders and then read, watched, and researched some more to determine if a potential speaker and their talk would be a perfect fit for the MozCon stage.
We take lots of things into account during our review, but ultimately there are three main factors that determine our final selections:
- Strength of the pitch (e.g., value, relevance to the audience, etc.)
- Can the content reasonably be delivered in the time allotted?
- Does it fit with overall programming and agenda?
After much deliberation, we’re confident these six community speakers are going to be a great addition to the MozCon Stage.
Grab a seat and see for yourself!
Ready to meet your MozCon Community Speakers?
Areej AbuAli, Head of SEO at Verve Search
Fixing the Indexability Challenge: A Data-Based Framework
How do you turn an unwieldy 2.5 million-URL website into a manageable and indexable site of just 20,000 pages? Areej will share the methodology and takeaways used to restructure a job aggregator site which, like many large websites, had huge problems with indexability and the rules used to direct robot crawl. This talk will tackle tough crawling and indexing issues, diving into the case study with flow charts to explain the full approach and how to implement it.
Christi Olson, Head of Evangelism, Search at Microsoft
What Voice Means for Search Marketers: Top Findings from the 2019 Report
How can search marketers take advantage of the strengths and weaknesses of today's voice assistants? Diving into three scenarios for informational, navigational, and transactional queries, Christi will share how to use language semantics for better content creation and paid targeting, how to optimize existing content to be voice-friendly (including the new voice schema markup!), and what to expect from future algorithm updates as they adapt to assistants that read responses aloud, no screen required. Highlighting takeaways around voice commerce from the report, this talk will ultimately provide a breakdown on how search marketers can begin to adapt their shopping experience for v-commerce.
Emily Triplett Lentz, Content Strategy Lead at Help Scout
How to Audit for Inclusive Content
Digital marketers have a responsibility to learn to spot the biases that frequently find their way into online copy, replacing them with alternatives that lead to stronger, clearer messaging and that cultivate wider, more loyal and enthusiastic audiences. Last year, Help Scout audited several years of content for unintentionally exclusionary language that associated physical disabilities or mental illness with negative-sounding terms, resulting in improved writing clarity and a stronger brand. You'll learn what inclusive content is, how it helps to engage a larger and more loyal audience, how to conduct an audit of potentially problematic language on a site, and how to optimize for inclusive, welcoming language.
Greg Gifford, Vice President of Search at DealerOn
Dark Helmet's Guide to Local Domination with Google Posts and Q&A
Google Posts and Questions & Answers are two incredibly powerful features of Google My Business, yet most people don't even know they exist. Greg will walk through Google Posts in detail, sharing how they work, how to use them, and tips for optimization based on testing with hundreds of clients. He'll also cover the Q&A section of GMB (a terrifying feature that lets anyone in the community speak for your business), share the results of a research project covering hundreds of clients, share some hilarious examples of Q&A run wild, and explain exactly how to use Q&A the right way to win more local business.
Joelle Irvine, Director, Marketing & Growth at Bookmark Content and Communications
Image & Visual Search Optimization Opportunities
With voice, local, and rich results only rising in importance, how do image and visual search fit into the online shopping ecosystem? Using examples from Google Images, Google Lens, and Pinterest Lens, Joelle will show how image optimization can improve overall customer experience and play a key role in discoverability, product evaluation, and purchase decisions for online shoppers, while at the same time accepting that image recognition technology is not yet perfect. Learn actionable tactics around image optimization, including image framing, categorizing, structured data, and indexing to better optimize for visual search.
Marie Haynes, Owner at Marie Haynes Consulting Inc.
Super-Practical Tips for Improving Your Site's E-A-T
Google has admitted that they measure the concept of "Expertise, Authoritativeness, and Trustworthiness" in their algorithms. If your site is categorized under YMYL (Your Money or Your Life), you absolutely must have good E-A-T in order to rank well. In this talk, you'll learn how Google measures E-A-T and what changes you can make both on site and off in order to outrank your competitors. Using real-life examples, Marie will answer what E-A-T is and how Google measures it, what changes you can make on your site to improve how E-A-T is displayed, and what you can do off-site to improve E-A-T.
Be sure to check out the initial agenda here to get a taste of all the MozCon goodness we've got in store for you.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
from Moz Blog http://bit.ly/2J7AqHu
via IFTTT
Give it up for Your MozCon 2019 Community Speakers!
Posted by cheryldraper
High fives and fist bumps for each and every person who took the time to pitch their hearts out for this years’ six community speaker spots — a whopping 130 entries were submitted!
Our selection committee read, watched, and researched, whittling things down to a shortlist of top contenders and then read, watched, and researched some more to determine if a potential speaker and their talk would be a perfect fit for the MozCon stage.
We take lots of things into account during our review, but ultimately there are three main factors that determine our final selections:
- Strength of the pitch (e.g., value, relevance to the audience, etc.)
- Can the content reasonably be delivered in the time allotted?
- Does it fit with overall programming and agenda?
After much deliberation, we’re confident these six community speakers are going to be a great addition to the MozCon Stage.
Grab a seat and see for yourself!
Ready to meet your MozCon Community Speakers?
Areej AbuAli, Head of SEO at Verve Search
Fixing the Indexability Challenge: A Data-Based Framework
How do you turn an unwieldy 2.5 million-URL website into a manageable and indexable site of just 20,000 pages? Areej will share the methodology and takeaways used to restructure a job aggregator site which, like many large websites, had huge problems with indexability and the rules used to direct robot crawl. This talk will tackle tough crawling and indexing issues, diving into the case study with flow charts to explain the full approach and how to implement it.
Christi Olson, Head of Evangelism, Search at Microsoft
What Voice Means for Search Marketers: Top Findings from the 2019 Report
How can search marketers take advantage of the strengths and weaknesses of today's voice assistants? Diving into three scenarios for informational, navigational, and transactional queries, Christi will share how to use language semantics for better content creation and paid targeting, how to optimize existing content to be voice-friendly (including the new voice schema markup!), and what to expect from future algorithm updates as they adapt to assistants that read responses aloud, no screen required. Highlighting takeaways around voice commerce from the report, this talk will ultimately provide a breakdown on how search marketers can begin to adapt their shopping experience for v-commerce.
Emily Triplett Lentz, Content Strategy Lead at Help Scout
How to Audit for Inclusive Content
Digital marketers have a responsibility to learn to spot the biases that frequently find their way into online copy, replacing them with alternatives that lead to stronger, clearer messaging and that cultivate wider, more loyal and enthusiastic audiences. Last year, Help Scout audited several years of content for unintentionally exclusionary language that associated physical disabilities or mental illness with negative-sounding terms, resulting in improved writing clarity and a stronger brand. You'll learn what inclusive content is, how it helps to engage a larger and more loyal audience, how to conduct an audit of potentially problematic language on a site, and how to optimize for inclusive, welcoming language.
Greg Gifford, Vice President of Search at DealerOn
Dark Helmet's Guide to Local Domination with Google Posts and Q&A
Google Posts and Questions & Answers are two incredibly powerful features of Google My Business, yet most people don't even know they exist. Greg will walk through Google Posts in detail, sharing how they work, how to use them, and tips for optimization based on testing with hundreds of clients. He'll also cover the Q&A section of GMB (a terrifying feature that lets anyone in the community speak for your business), share the results of a research project covering hundreds of clients, share some hilarious examples of Q&A run wild, and explain exactly how to use Q&A the right way to win more local business.
Joelle Irvine, Director, Marketing & Growth at Bookmark Content and Communications
Image & Visual Search Optimization Opportunities
With voice, local, and rich results only rising in importance, how do image and visual search fit into the online shopping ecosystem? Using examples from Google Images, Google Lens, and Pinterest Lens, Joelle will show how image optimization can improve overall customer experience and play a key role in discoverability, product evaluation, and purchase decisions for online shoppers, while at the same time accepting that image recognition technology is not yet perfect. Learn actionable tactics around image optimization, including image framing, categorizing, structured data, and indexing to better optimize for visual search.
Marie Haynes, Owner at Marie Haynes Consulting Inc.
Super-Practical Tips for Improving Your Site's E-A-T
Google has admitted that they measure the concept of "Expertise, Authoritativeness, and Trustworthiness" in their algorithms. If your site is categorized under YMYL (Your Money or Your Life), you absolutely must have good E-A-T in order to rank well. In this talk, you'll learn how Google measures E-A-T and what changes you can make both on site and off in order to outrank your competitors. Using real-life examples, Marie will answer what E-A-T is and how Google measures it, what changes you can make on your site to improve how E-A-T is displayed, and what you can do off-site to improve E-A-T.
Be sure to check out the initial agenda here to get a taste of all the MozCon goodness we've got in store for you.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
from Moz Blog http://bit.ly/2J7AqHu
via IFTTT
Give it up for Your MozCon 2019 Community Speakers!
Posted by cheryldraper
High fives and fist bumps for each and every person who took the time to pitch their hearts out for this years’ six community speaker spots — a whopping 130 entries were submitted!
Our selection committee read, watched, and researched, whittling things down to a shortlist of top contenders and then read, watched, and researched some more to determine if a potential speaker and their talk would be a perfect fit for the MozCon stage.
We take lots of things into account during our review, but ultimately there are three main factors that determine our final selections:
- Strength of the pitch (e.g., value, relevance to the audience, etc.)
- Can the content reasonably be delivered in the time allotted?
- Does it fit with overall programming and agenda?
After much deliberation, we’re confident these six community speakers are going to be a great addition to the MozCon Stage.
Grab a seat and see for yourself!
Ready to meet your MozCon Community Speakers?
Areej AbuAli, Head of SEO at Verve Search
Fixing the Indexability Challenge: A Data-Based Framework
How do you turn an unwieldy 2.5 million-URL website into a manageable and indexable site of just 20,000 pages? Areej will share the methodology and takeaways used to restructure a job aggregator site which, like many large websites, had huge problems with indexability and the rules used to direct robot crawl. This talk will tackle tough crawling and indexing issues, diving into the case study with flow charts to explain the full approach and how to implement it.
Christi Olson, Head of Evangelism, Search at Microsoft
What Voice Means for Search Marketers: Top Findings from the 2019 Report
How can search marketers take advantage of the strengths and weaknesses of today's voice assistants? Diving into three scenarios for informational, navigational, and transactional queries, Christi will share how to use language semantics for better content creation and paid targeting, how to optimize existing content to be voice-friendly (including the new voice schema markup!), and what to expect from future algorithm updates as they adapt to assistants that read responses aloud, no screen required. Highlighting takeaways around voice commerce from the report, this talk will ultimately provide a breakdown on how search marketers can begin to adapt their shopping experience for v-commerce.
Emily Triplett Lentz, Content Strategy Lead at Help Scout
How to Audit for Inclusive Content
Digital marketers have a responsibility to learn to spot the biases that frequently find their way into online copy, replacing them with alternatives that lead to stronger, clearer messaging and that cultivate wider, more loyal and enthusiastic audiences. Last year, Help Scout audited several years of content for unintentionally exclusionary language that associated physical disabilities or mental illness with negative-sounding terms, resulting in improved writing clarity and a stronger brand. You'll learn what inclusive content is, how it helps to engage a larger and more loyal audience, how to conduct an audit of potentially problematic language on a site, and how to optimize for inclusive, welcoming language.
Greg Gifford, Vice President of Search at DealerOn
Dark Helmet's Guide to Local Domination with Google Posts and Q&A
Google Posts and Questions & Answers are two incredibly powerful features of Google My Business, yet most people don't even know they exist. Greg will walk through Google Posts in detail, sharing how they work, how to use them, and tips for optimization based on testing with hundreds of clients. He'll also cover the Q&A section of GMB (a terrifying feature that lets anyone in the community speak for your business), share the results of a research project covering hundreds of clients, share some hilarious examples of Q&A run wild, and explain exactly how to use Q&A the right way to win more local business.
Joelle Irvine, Director, Marketing & Growth at Bookmark Content and Communications
Image & Visual Search Optimization Opportunities
With voice, local, and rich results only rising in importance, how do image and visual search fit into the online shopping ecosystem? Using examples from Google Images, Google Lens, and Pinterest Lens, Joelle will show how image optimization can improve overall customer experience and play a key role in discoverability, product evaluation, and purchase decisions for online shoppers, while at the same time accepting that image recognition technology is not yet perfect. Learn actionable tactics around image optimization, including image framing, categorizing, structured data, and indexing to better optimize for visual search.
Marie Haynes, Owner at Marie Haynes Consulting Inc.
Super-Practical Tips for Improving Your Site's E-A-T
Google has admitted that they measure the concept of "Expertise, Authoritativeness, and Trustworthiness" in their algorithms. If your site is categorized under YMYL (Your Money or Your Life), you absolutely must have good E-A-T in order to rank well. In this talk, you'll learn how Google measures E-A-T and what changes you can make both on site and off in order to outrank your competitors. Using real-life examples, Marie will answer what E-A-T is and how Google measures it, what changes you can make on your site to improve how E-A-T is displayed, and what you can do off-site to improve E-A-T.
Be sure to check out the initial agenda here to get a taste of all the MozCon goodness we've got in store for you.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
from Moz Blog http://bit.ly/2J7AqHu
via IFTTT
Tuesday, April 30, 2019
Conversion Optimization
Conversion optimization gives you more customers with the traffic and marketing budget you already have.
Even better, once you find these conversion wins, you get to benefit from those wins day in and day out.
These are permanent increases to your business.
Start with our Beginners Guide to Conversion Optimization which breaks all this down in detail.
To simplify everything, we put together an extremely detailed guide on How To Double Your Conversions in 30 Days. It’s a step-by-step process for making an immediate improvement to your conversion rates.
Before jumping into all the conversion tactics, we recommend getting a strong foundation with how conversion optimization works. By knowing how customer personas and conversion funnels work, you’ll know which conversion tricks to use for your business:
- How to Create a Customer Journey Map That Converts
- How to Develop a Customer Persona That Improves Conversion Rates
- Beginner’s Guide to Customer Conversion Funnel
- Conversion Funnels and User Flows
- What Spending $252,000 On Conversion Rate Optimization Taught Me
Website Optimizations
The first step of any conversion optimization program is to optimize your website. There’s tons of improvements that you can ship today. There’s no need for intense A/B testing programs or complex tactics, we always start with the basics.
A thorough polish of your website can easily boost conversion rates 30-50%. That’s a permanent lift from a one-time project.
One of the pitfalls that I’ve fallen into the past: holding back on obvious improvements until I had an A/B testing program that could verify everything. I wish that I had launched improvements a lot earlier instead of waiting. These days, I pursue good-enough instead of perfect.
To help guide you through all the best practices that are worth shipping right away, we put together these guides:
- How to Design a Homepage That Converts
- The Comprehensive List of What Needs to Be Above the Fold on Your Homepage
- 11 Ways to Improve Your Calls to Action
- 5 Tips for Better a Contact Form Conversion Rate
- Stop Creating Explainer Videos, You’re Doing It All Wrong!
- 16 Tips To Improve Your Pricing Page
- 13 Website Design Best Practices
- How to Increase Conversions by Avoiding These 7 Navigation Mistakes
- How to Boost Conversions by Personalizing Your Website
- How to Increase the Revenue Value of Your Homepage by 851%
- How to Blast Away the Top 15 Conversion Roadblocks on Your Website
- 5 Ways Your Fans Can Help Optimize Your Site for Conversions
- 5 Advanced Formatting Tips to Maximize Time on Site and Conversions
- How Typography Affects Conversions
- How To Optimize Responsive Design for Conversions
- How Colors Affect Conversion Rate
Tips and Tactics
Regardless of what you’re optimizing, there’s an endless number of tips and tactics for getting an extra boost in your conversion rates. When you’re ready to start going after the smaller wins to squeeze every last bit out of your traffic, these guides will give you plenty of ideas to use:
- 37 Conversion Rate Optimization Tips
- Top 36 Expert Conversion Tips
- 4 Conversion Rate Optimization Tactics That Hurt You in the Long Run
- 17 Ways To Social Proof Your Brand
- How To Get Testimonials and Use Them the Right Way
- How to Handle Price Objections
- 8 Powerful Takeaways from Eye Tracking Studies
- 15 Ecommerce Conversion Rate Optimization Wins to Test
- What Converts Better: Free Trial or Money Back Guarantee?
- 6 Ways to Get Signups for Your Product That Hasn’t Launched
- How to Boost Revenue by Optimizing the Customer Experience
- 12 Tips to Increase Webinar Conversions
- A Step-By-Step Process to Tell Compelling Stories and Improve Conversion Rates
- How Reducing Options Can Increase Your Conversions
- How to Boost Conversions by Tastefully Implementing Scarcity Tactics
Landing Pages
The right landing page can make or break a funnel.
I’ve seen landing pages improve conversion by over 400% with the right offer and design. That’s right, I’ve quadrupled lead and signup flow by finding a stronger offer for my landing page. Think of it this way: if you were previously paying $10 for a lead, that kind of win would reduce your lead cost to $2.50. Getting 4X the lead volume with the same marketing budget would catapult your business to the next level.
I’m not going to lie, there’s a bit of luck in finding these kinds of wins. But there’s always a lot of things you can do in order to stack the odds in your favor.
We’ve put together all our best practices for landing pages:
- Beginners Guide to Landing Page Optimization
- Complete Guide to Landing Pages
- Landing Page Optimization
- Lead Magnet Creation
- 14 Best Landing Page Tools
- The Anatomy of a Landing Page
- How Long Should Your Landing Page Be?
- 7 Landing Page Flaws That Kill Your Conversions (and How to Fix Them)
- 10 Landing Page Tactics That Will Turn Casual Visitors into Converting Customers
- How to Write a Double Opt-in Landing Page That Converts Well
- Without Emotional Advertising, Your Landing Page Won’t Work. Here’s How to Get It Right.
A/B Testing
I personally love A/B testing. There’s something about getting hard data on what truly works that I’ve always found to be addictive.
A quick warning: only start A/B testing once you have a ton of data to work with. Even though I’ve built A/B testing teams for multiple businesses, I rarely A/B test these days. There’s just too many other major wins to pursue first. I’m more focused on getting the core funnel to a healthy place before running any A/B tests.
Once traffic is flooding your site and you’re scaling nicely, consider an A/B testing program for that little extra boost. These guides show you how:
- Beginners Guide to A/B Testing
- 24 A/B Testing Ideas That You Should Try
- 15 A/B Testing Mistakes to Avoid
- A/B Testing Research Tips
- The Top 13 Tools to Use for A/B Testing
- How to Start A/B Testing Your Email Marketing (A Beginner’s Guide)
- How To Interpret AB Testing Results
- What Should You Be A/B Testing?
Traffic Optimization
While most of our conversion optimization work happens on our site, there are also optimization wins to help with our traffic. Whether it’s SEO or paid traffic, you’ll want to optimize your entire funnel. Use these guides to get started:
- Having Trouble Converting Your SEO Traffic? This Is Probably Why
- Paid Traffic Conversion Optimization Guide
- How to Increase Sales Conversions with Retargeting Strategies
from Quick Sprout http://bit.ly/2GWmJde
via IFTTT
Subscribe to:
Posts (Atom)