New Start

Monday, July 1, 2019

Will Google Crack Down On Sites Leasing Out Its Subdomains

Google's John Mueller addressed the topic of sites leasing or renting out subdomains off of their main domain and letting third-parties put their content on those subdomains in an effort to rank better in Google and sell more. John didn't call it spam but did say the search leads at Google are aware of this and have been in discussions about how to handle such efforts.

from Search Engine Roundtable https://ift.tt/3068QQn
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Google Says Sometimes Old Posts Are Still Relevant, But Not In That Example

Google's John Mueller said something very true on Twitter, he said "Sometimes even posts from 2014 are relevant." "The date is not the only ranking factor," he added. But the issue is, the example given is really not the case and that article is really not all that relevant today.

from Search Engine Roundtable https://ift.tt/2J5czrP
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Google Works To Make Robots Exclusion Protocol A Real Standard

Google's webmaster channel is on a series of posts every hour around the Robots Exclusion Protocol - in short, an hour ago, Google announced that after 25 years of being a de-facto standard, Google has worked with Martijn Koster, webmasters, and other search engines to make the Robots Exclusion Protocol an official standard.