Ginny Marvin, the Google Ads Liaison, said that in the "very near future" the Google Ads team will be adding support to have Performance Max data to Google Data Studio. Obviously with Smart Shopping campaigns and Local Campaigns being replaced by Performance Max campaigns in the future, this is important for advertisers.
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Tuesday, February 1, 2022
Google: We Don't Count Links On Domain Level
Google's John Mueller said on Twitter that Google Search does not count links on a domain level. John is basically saying that each link counts for itself and that each URL counts for itself, the links don't add up to some overall authority metric that Google might use on the domain level.
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Google: We Do Not Give Full Weight To All Links
Google's John Mueller said that not all links are given full weight and does not pass the full signals it can potentially pass. Instead, Google might not pass any weight from the link or might pass partial weight from the link.
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Monday, January 31, 2022
Google Penalizing News Publishers With Manual Actions For Discover & Google News
About a year ago, Google first introduced guidelines around manual actions for Google Discover and Google News. In the past week, I have seen numerous news publishers, both large and small, receive such manual actions.
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