Yoast Founder: IndexNow Doesn't Lead To More Traffic Or Improved Crawl Efficiency

Some of you may be wondering why Yoast or WordPress have not integrated the Microsoft backed IndexNow protocol. Well, Joost de Valk, the founded of Yoast said he has seen zero evidence that IndexNow helps sites gain more traffic or reduces crawling or improves crawl efficiency.

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Google Buenos Aires Office

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Google Search Console URL Inspection Tool Errors

Yesterday, Google confirmed that some folks trying to use the URL Inspection tool via the console or even the API may be seeing errors. Google said it is working on a fix but almost a day later, some are still having issues and Google has yet to confirm it is resolved.

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Google: Translated Content & Garbage Parameters In URLs

You may end up confusing Google when you have "garbage" parameters trailing in your URLs, espesially when it comes to translated content parameters. There is this interesting conversation when a large multilingual site found its translated content excluded from Google Search with a "crawled currently not indexed" status.

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Google Business Profiles May Require Additional Verification

Google has updated the help document on how to verify your business to say "we may require you to verify by more than one method." So if you verify using one method, Google might decide it needs you to verify again but using a different method.

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