How Agile Marketers Operate [Infographic]

Check out the biggest differences between agile marketing and traditional marketing--and reasons to consider agile marketing. Read the full article at MarketingProfs

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A model and her BFF have mastered the perfect response to dick pics

Some men simply do not know how to try and attract women. One model wants to help them learn

While many women ignore unsolicited dick pics, model Emily Sears and her BFF Laura have found a much more productive way to deal with them.

See also: Ice cream ad is kindly telling you to stop sending dick pics

Emily Sears — a Los Angeles-based model from Australia — has built a large social media following of 2.3 million fans, which she engages with often.

She enjoys keeping her followers up to date on her life by posting photos of herself and her modeling shoots. However, her fame has come with a serious price — unwanted dick pics. Read more...

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7 Ways to Reinvent Your Content Strategy (And Why You Should)

Your content strategy shouldn’t be a statue—something you construct with great care, leading to a permanent establishment for your brand. Instead, it should be an organic living thing, growing and changing all the time. Our world changes often; new technologies … Continue reading →

The post 7 Ways to Reinvent Your Content Strategy (And Why You Should) appeared first on AudienceBloom.

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The Content Formula – Book Interview

The Content Formula answers the biggest question currently on marketer’s minds: what is the ROI of content marketing?

With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identity problem areas is now so departments can focus on the areas that yield the most benefit to the bottom line.

The Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer’s toolbox.

The post The Content Formula – Book Interview appeared first on Heidi Cohen.

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These 6-second Vine creations were so good they took home $10,000

The Armstrong Vine Awards hosted at Mashable headquarters Friday night gave you one day to play and six seconds to convince. The competition saw more than 400 submissions across seven categories: art, comedy, animation, illusion, music, series and remix.

Each category was judged by some of Vine's most talented users.

See also: Photography challenge pushes people to capture something in an empty space

The Armstrong Vine Awards was started three years ago by the media and communications agency to source the best talents on Vine, with the last two years seeing more than 1,000 video submissions.

For our #MashableRemix vine challenge, we asked competitors to use Vine's remix feature, which lets users overlay audio from a different Vine on their original video. The winners took home a total of $10,000. The judges included @NickGallo, @yelldesign, @Corypoppins, @MarksRecords, @JohnnyMcHone, @NoahKalina and us, @Mashable Read more...

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Facebook and Instagram ban private gun sales

Facebook will be banning sales of guns on both its flagship service and on company-owned Instagram, site officials announced Friday

The updated policy will align more closely with the company's current regulations on advertisements and sales of regulated goods, a Facebook spokesperson told Mashable

See also: Facebook Enacts New Regulations on Gun Sales

The move — which some have interpreted as Facebook taking a stance in favor of gun control — comes after President Obama and other gun safety advocates put pressure to halt illegal sales and trades on the site, the New York Times reported

The ban specifically applies to person-to-person firearm sales, while licensed gun dealers will remain exempt under the new guidelines. The goal, it appears, is to curb sales that are conducted without background checks and public safety precautions Read more...

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#SproutChat Recap: Audience Targeting

Audience targeting on social can be an effective way to distribute messaging to specific subsets of your brand’s communities. Targeting is defined differently on each network and there are a number of options for organic post targeting, as well as paid. As a social media or community manager, it’s best to test both options to learn which most effectively grows your brand and provides value. In this week’s #SproutChat, we asked members of our community how they use segmented posts.

Reach a Large Percentage of a Small Group

Instead of reaching a small percentage of a large group, use targeting to increase your reach with a large percentage of a small group. This tactic will resonate because followers will think your speaking directly to them. Personalized communication will lead to a higher level of engagement. As others see the increase in activity a post is generating, they may be more willing to chime in.

A6: All depends on the group. As long as they're the right audience for the message, the more the better #sproutchat

— Aaron Lumnah (@aaronlumnah) January 27, 2016

A6: brand loyalty. Easier to build traffic than improve conversions. Go 4 conversion rate first. #sproutchat https://t.co/41JManV2yt

— Princess Geek (@TechnoGuidess) January 27, 2016

A6 When prospecting the funnel is wide and you want to reach large group, changes as funnel tightens… #sproutchat

— Derek Pillie (@dpillie) January 27, 2016

A6: Small group = quality. Would way rather have loyal followers than an audience that will potentially only like one post! #SproutChat

— Mary Mangione (@marymangione) January 27, 2016

Navigate Facebook’s Newsfeed

Edgerank, Facebook’s newsfeed algorithm, is an impossible nut to crack. Circumvent the noise by organically targeting your posts or putting paid promotional dollars behind them. While paying will often provide the best results, it doesn’t mean you need to blow an entire year’s budget on Facebook. Amplify audience targeting by creating a Facebook Group focused on a topic that’s important to your existing community. Encourage existing followers to join and use the group as a space to distribute content, increase social media engagement and grow your brand.

A5: Yes, but there's no "magic formula". Each business (to be most effective) should have a mix of organic, targeted, paid, etc. #sproutchat

— Northcutt (@northcuttHQ) January 27, 2016

Q5) Paid FB targeting is very effective. ie. We target visitors to our website's Admission pages w/ ads about admission events. #SproutChat

— Josh Schweigert (@joshschweigert) January 27, 2016

A5: Because of the change in algorithms, organic reach has diminished over the years. I think targeting is almost necessary. #SproutChat

— Mary Mangione (@marymangione) January 27, 2016

A5: Yes. #sproutchat

— Keith Hannon (@KeithHannon) January 27, 2016

A5) It's far more effective now than it used to be, IMO. #sproutchat

— Gary Taylor (@garytaylorceo) January 27, 2016

Make Key Connections on LinkedIn

Strategize and determine how LinkedIn can help your organization accomplish its broader goals. Target job postings to specific industries and users with a predetermined level of expertise. Or, use LinkedIn targeting to get valuable thought leadership and lead gen content in front of executives and individuals with specific titles.

A4: LinkeIn can be very useful. Here is a resource that I found for this: https://t.co/SyzxNKUmyO #SproutChat

— Wayne Hendry (@ideakid88) January 27, 2016

A4: The pace at which it allows you to grow a network of professionals, in the same OR different industries! #SproutChat

— Hannah Kovacs (@hkovs) January 27, 2016

A4: LinkedIn targeting can get the right message in front of exactly the right people, increasing the likelihood of action #sproutchat

— Aaron Lumnah (@aaronlumnah) January 27, 2016

Don’t Go Overboard

It’s important to remember not to go overboard. Testing brand messages through audience targeting doesn’t need to happen all at once. Make sure to include a healthy mix of targeted and generally distributed posts within your social strategy. Otherwise, you’ll run the risk of ignoring key prospects by assuming social profile info is always accurate.

A3: you get the masses but maybe not the outliers & it's the outliers that could be the most passionate about your brand #sproutchat

— Adam Bianco (@Adam_Bianco) January 27, 2016

A3) A potential negative during targeting is targeting the wrong audience or missing out on targeting the right one! #sproutchat

— Jenna Chaffee (@JennaChaffee) January 27, 2016

A3: The biggest negative is that you might miss out on an audience, but targeting is really about conversion rate & efficiency #sproutchat

— Northcutt (@northcuttHQ) January 27, 2016

A3: Mismatching content to target is a common mistake. That's why it's helpful to test organic before you implement paid #sproutchat

— Sarah Reece (@SarahTheAdGirl) January 27, 2016

A3b also being afraid to pull the plug and have a backup plan if getting the wrong reactions. #sproutchat

— Terry Lo (@calgarydreamer) January 27, 2016

A3. You also can miss out on alternate uses for your product/service if you aren't looking big enough picture and listening #sproutchat

— Chris Desadoy (@EliteYouTubePro) January 27, 2016

A3 When targeting goes wrong… #Sproutchat http://pic.twitter.com/zjwr6uceu5

— Kapil (@KapilJekishan) January 27, 2016

Tune in next week when we discuss turning your passion in your livelihood with special guest Adam Bianco. Check out what he’s accomplished this through @OhioStFootball and SportsFoodie. Be sure to join our Facebook community to never miss a beat!

This post #SproutChat Recap: Audience Targeting originally appeared on Sprout Social.

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