Google is reportedly showing its Local Service Ads more evenly. This means that previously, the same advertiser would often show up in the LSA spots in the Google Search results and remain there, but now it seems Google is bringing in a more diverse set of advertisers.
from Search Engine Roundtable https://ift.tt/wHFG8B1
via IFTTT
Tuesday, October 31, 2023
Google: Old Content Doesn't Make It Unhelpful Content
Google's Search Liaison, Danny Sullivan, said on X that just because content is old, it doesn't mean that content is unhelpful. He said, "Just because something is older doesn't make it unhelpful."
from Search Engine Roundtable https://ift.tt/gHPCZBa
via IFTTT
from Search Engine Roundtable https://ift.tt/gHPCZBa
via IFTTT
Monday, October 30, 2023
Google Again Says Schema Does Not Make Your Site Rank Better
Google once again said that adding schema or structured data markup to your pages will not result in those pages ranking better in Google Search. Danny Sullivan, the Google Search Liaison, said this on X, "using schema doesn't give you a ranking boost," adding, "Schema doesn't make you rank better." He even said that "Schema has nothing to do with rankings."
from Search Engine Roundtable https://ift.tt/BlserUI
via IFTTT
from Search Engine Roundtable https://ift.tt/BlserUI
via IFTTT
Google Helpful Content System Uses Machine Learning To Understand If Content Is Helpful
This is just a reminder that Google uses machine learning to understand if content is helpful or not within the Google helpful content system. This is not new, we've known this for over a year, but it seems many of us keep forgetting.
from Search Engine Roundtable https://ift.tt/nm1EpGi
via IFTTT
from Search Engine Roundtable https://ift.tt/nm1EpGi
via IFTTT
Google Ads To Enforce Certified Click Tracker Policies Soon
A few months ago we reported that Google Ads may disapprove some ads for using third-party click-tracking services that are not on their approved list. Google updated us and now is telling us that "full enforcement will continue to roll out over the next 12 to 18 months" around this policy. Google said advertisers are "required to use a certified click tracker or their ads may be disapproved."
from Search Engine Roundtable https://ift.tt/MShfYvj
via IFTTT
from Search Engine Roundtable https://ift.tt/MShfYvj
via IFTTT
Subscribe to:
Posts (Atom)