As a blogger you may wonder how you can make your blog stand out from the rest. You may ask: what are the specific components that capture the attention of blog visitors and make them frequently revisit? There are a number of psychological and neurological reasons that explain why the brain focuses on certain stimuli more than others. As the human brain scans a site, it will subconsciously pick up on specific elements that evoke emotion, showcase contrast, and have an air of novelty. There are less consciously-processed components that will capture a blog visitor when they view a site. High-quality, entertaining content can expand the viewer’s attention span after their initial subconscious assessment of your website. Here is a more in-depth look at some of the best ways you can capture and hold your readers’ attention:
Novelty
Novelty is an essential experience that every mind yearns for. Present your reader with information or media in a way that is unusual or uncommon, so their focus is subconsciously activated. If your blog is text-heavy, spice it up with graphics and photos so the page is more eye catching.
For example, Olivia Rae James’ blog has evolved over the years and is one of the more unique blogs out there. With less text and more focus on her photography, the overall layout is simple and clean, so that the photos stand out. Her homepage provides a novel experience as it is void of a title and instead has her personalized, graphic icon of of a black and white flower. Atop, there is a monochrome menu bar that allows the reader the ability of effortless and straightforward navigation throughout the pages of the blog.
FTD is another website that also creates a novel experience for its viewers. As the viewer glides the cursor over the photos, they enlarge for a more in-depth look and the movement helps capture the visitor’s eye.
Contrast
Contrast can be represented in many different forms, whether it’s color contrast or before and after photos. One blog that epitomizes contrast is Apartment Therapy. They feature before and after photos of interior spaces, which instantly capture the reader’s attention. It forces the brain to examine the differences between the same objects and challenges a subconscious analysis. The layout of the site shows a variety of color-packed thumbnail photos, paired with black type, against a white background. This specific layout draws the reader in, immediately, and makes them closely examine the photos that pop out at them. The site sorts many of their featured design projects by color, which also creates a sense of attention-grabbing contrast. Pops of narrative color, in any part of your site — your photos, main title, blog title — will catch the reader’s eye and keep them interested.
Emotion & Quality Content
Naomi Davis created the blog, Love Taza (aka The Rockstar Diaries), in 2007. Today, she and her husband have a combined social media following of about 450,000 people. This blog has captivated many people for its honest and heartfelt display of family life. Naomi’s photos of her family offer readers common ground and connect with an emotional element that draws people in. Another key factor of this blog is the quality of the content. Naomi knows her demographic of young mothers and she stays true to her brand. She offers stories about her experience as a mother and provides travel, food and city guides that families will enjoy. The consistent quality of her photos and written content is exceptional, making many of her readers fans for life.
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