Google Analytics 101: Best Practices for eCommerce Sites

Running an eCommerce website is more that just looking at revenue month to month. So much more. If you are only using that one metric to guide your company, you are missing out on a whole world of valuable information that is right at your fingertips.

I'm talking about Google Analytics for eCommerce.

At first, the whole idea behind tracking the nuanced analytics of your site can seem downright harrowing. But with time, practice and the desire to learn, the learning curve isn't as daunting as it seems.

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