Running an email newsletter is a stellar way to engage with customers. Unfortunately, getting subscribers to actually open your emails is tricky. According to Email Marketing Benchmarks report from MailChimp, the open rate for most commercial emails is about 20%. Remember, these are raw averages. Some newsletters have awesome open rates, which can be over 40%. Others may be much lower. A lot of factors come into play. Here are some ways to boost the open rate of your next email newsletter. Don’t Assume Certain Words Work Better in Your Subject Line – Test Them You have probably read a
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