Vertical Measures’ Founder and CEO, Arnie Kuenn, has been going around the world speaking at digital marketing conferences for years. In the past, he would start his workshops by asking his audience a simple question: “How many of you have heard of, or know what content marketing is?” – Less than 50% of the crowd would comfortably raise their hand. Fast-forward to today, and it’s a different story. We have more team members traveling around the country to speak, and more of our audience understands the basics of content marketing and the true value of it. We may get a lot of people to raise their hands for that question now, but when we follow it up with, “How many of you believe you’re doing content marketing correctly?” – the hands drop back down.
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