When it comes to improving search engine results we will use every single trick in the book. Backlinks, keyword research, competitor spying… we just want to make sure what we produce is seen by people who can use it. So when the stats started coming out on the importance of featured snippets, everyone sat up and took notice. Is there any magic behind being featured in Google search results? How come others bloggers show up there but there’s nowhere my pages are being found there? Google targets its users’ intent: In essence, they show what their users want to see:
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