Your Brand Safety Is at Stake: What to Do in the Era of 'Sleeping Giants'

Brand safety is being redefined by consumers. Marketers today need to look beyond just making sure their ads don't appear in controversial contexts. Brands' usage policies, partnerships, and even political campaign contributions are now in play. Here's advice on how to keep your brand safe. Go to the full version at MarketingProfs

from MarketingProfs All In One http://bit.ly/2HKNq4L
via IFTTT