Beware: Google Ads Expands Broad & Phrase Match To Include Keyword Close Variants

Yesterday, Google announced that in the coming weeks broad match modifier and phrase match keywords will also begin matching to words within the search query that share the same meaning as the keyword. The SEM/PPC community is not surprised but still very frustrated by this news.

from Search Engine Roundtable https://ift.tt/2Kv5ctd
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