The 4Ps of Marketing Amid COVID-19: Strategy Reassessment and Adjustment

Marketing strategies were not conceived with disruptions like coronavirus in mind. For many organizations, COVID-19 has turned the 4Ps--product, place, price, and promotion--into 4Cs: confusion, calamity, chaos, and complexity. That means we must reassess and adjust the 4Ps. Go to the full version at MarketingProfs

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