When you want to start blogging online, it’s important that you decide what your niche topic will be. A successful blog is not where you pick a random “catch-all” domain and blog about everything that crosses your mind each day.
There are millions of blogs out there these days. One of the easiest way to get your blog to stand out from the crowd is to talk about a specific topic, written to a specific audience.
Your blog can certainly pull in personality and off-topic commentary once in awhile, but it shouldn’t be a scattered array of niche topics in general.
For example, it’s okay to have a blog about dog training and to mention off-topic things in passing, like how you were so full after dinner that you didn’t feel like taking the dog for a walk.
But always relate it to your niche blog topic – by saying something about the fact that because you didn’t take the dog for a walk, he got revenge by chewing up your shoes.
How Big Should Your Niche Be?
There’s no niche too big for your blog. There are some really broad categories out there – like “fitness,” “health,” or “finances.” How can you break into such huge niches? By narrowing down your topic for your blog. Instead of those broad topics, choose things like, “fitness for moms,” “dealing with tinnitus,” and “getting rid of debt.”
Just because you pick a focused topic, it doesn’t mean your site will suffer with traffic. In fact, it’s going to be easier to rank and get traffic for a narrower topic than it will to try to go broad.
Finding The Right Niche for You
You want to choose a niche where you’ll have plenty to blog about. There should be ample resources for you to research the niche (if you don’t already know about it).
Think long-term and make sure you could write about it on a regular basis. Don’t choose a topic you know you’ll get tired of easily.
And if the goal is to make money with your blog, then make sure your niche has profit opportunities. For example, with the fitness niche, you can profit by promoting the following things on your blog:
- Online courses
- Fitness equipment
- Workout clothes
- Diet supplements
- Food scales
- Print books
- Membership sites…etc.
If there’s an audience and money making options, and you feel like you’ll wake up excited to blog about it each day, then it’s a good niche for you to go into.
ACTION STEP
Make a list of all the things you already know, or are in the process of learning. Then, from that list, choose all the topics you think you’ll enjoy writing about for a long time. Try to have a list of 4-6 ideas written down.
Not Sure Where To Even Start? Try these:
- Ask your friends and family what they think you’re good at. What do they see as your strengths?
- What are people always asking you to help them with?
- What comes easy for you that doesn’t necessarily come easy for everyone?
- What do you LOVE talking about and learning about – even if you never made a dime doing it?
- Who is a person you would like to reach with your blog? Try to be as specific as possible – don’t just put “moms” but “stay-at-home moms of preschoolers”.
Next, make a list (like the one above) of possible products you can promote in each of the topics you listed. When you find one you’ll enjoy that has plenty of promotional opportunities, you’ve found a good niche!
What’s YOUR Blogging Niche?
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