How effective has your content marketing strategy been? A failed content marketing strategy will most definitely affect everything. Content marketing helps you to generate a reliable and affordable website traffic and new leads. A “B2B Content Marketing Benchmarks, Budgets, and Trends— North America report” reveals that 88% of B2B brands use content marketing to generate leads for their business You may ask, “how many of these B2B brands are successful at content marketing?” Well, according to the same Benchmark report, only 30% of B2B marketers says their brands are effective at content marketing in 2016 against 38% in 2015. This
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