Businesses these days are spending an awful lot of time generating leads. While most marketers have learned the ropes and are generating a lot of leads through their efforts, the conversion rates illustrate a different picture. A survey conducted in 2016 revealed that only 22% of marketers are satisfied with their conversion rates. These numbers are far from surprising as most small businesses are on a limited amount of budget, resources, and time. However, it is imperative that businesses realize that marketing done by spending a lot of money and dedicating numerous resources is not the only effective way of
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