Google: Making Quality Links Is Against Google's Webmaster Guidelines

Google's John Mueller said in a Google Webmaster Help thread that making quality links is against their Google webmaster guidelines. He said "if *you're* making quality links to your site, then that would be considered against our webmaster guidelines, and by that, those links would definitely not be considered "quality"."

from Search Engine Roundtable https://ift.tt/2PbN6xu
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