Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.
What’s New @ VM?
Uncovering The Most Effective Content Marketing Strategy For Higher-Ed
– Webinar
This webinar will focus on the importance of content coverage across all stages of the student journey – Awareness, Consideration, Decision and Advocacy.
How Much Should You Budget For Digital Marketing This Year?
– Free eBook
We offer our ideas on how to plan your digital marketing budget, where to focus, tools to use, and how to allocate budget across the different tactics.
Content Marketing
The Small Business Guide to Blogging
– Infusionsoft
Discover how to start a blog considering design, development, promotion on social media channels and guest blogging.
Want More Customers? Solve Their Problems
– Marketing Insider Group
If you would like to draw customers to your business through providing solutions to their challenges, then create and post the kinds of content that will scratch their emotional itch.
Search Engine Optimization
YouTube SEO: Top Factors to Invest In
– Moz
If you have an audience on YouTube, are you doing everything you can to reach them? Rand Fishkin covers the top factors to invest in when it comes to YouTube SEO.
Slow Page Load Time Not Always the Culprit in Poor SEO Rankings
– Content Marketing Institute
Page load issues? OK, but that deficiency might not be to blame for your Google keyword rankings.
Paid Media
Google Ads Strategies: Driving Quality Leads in a Hurry
– Vertical Measures
Sometimes, you just need to get leads in the door. Learn how to generate quality leads fast using Google Ads call-only ads.
Quora Ads: How to Reach Your Target Audience at Key Moments
– PPC Hero
Explore the Quora Ads platform and learn about audience targeting options, bid types, campaign best practices, ad best practices and more!
Social Media
LinkedIn Just Relaunched Company Pages. Here’s What You Need To Know.
– HubSpot
Here’s what you need to know about LinkedIn’s new company pages.
How to Use Social Media to Help Your SEO Efforts
– Search Engine Journal
Social media can be beneficial to your SEO performance. Use these three on social media to complement your organic search efforts.
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The post The Weekly Measure: YouTube SEO, Higher Ed Webinar & 2019 Budgets appeared first on Vertical Measures.
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