The Anatomy and Current State of Programmatic Advertising [Infographic]

Programmatic advertising uses technology to automate media buying: Advertisers bid in real-time for a specific audience, and the highest bidder wins the impressions that are up for auction--all in the blink of an eye. See more about the process, benefits, challenges, and the current state of programmatic. Go to the full version at MarketingProfs

from MarketingProfs All In One https://ift.tt/2y5pbwb
via IFTTT