At the Microsoft AI event on last Thursday, I had a sit down with Kya Sainsbury-Carter, the Corporate Vice President of Microsoft Advertising, who told me that clicks on ads within Bing Chat are higher than clicks on ads in traditional search. 1.8X higher to be exact and with shopping ads, specifically in Bing Chat, it is 11% higher.
from Search Engine Roundtable https://ift.tt/5zDtqW4
via IFTTT
No comments:
Post a Comment