Effective Link-Building for B2B Marketers

Link-building is an indispensable part of B2B marketing. But what are the best ways to grow your site's backlink profile? This article will guide you through the most effective and sustainable link-building strategies. Read the full article at MarketingProfs

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The Most Effective Link-Building Tactics According to SEO Pros

Search engine optimization (SEO) professionals say content creation and outreach is the most effective tactic for link building, according to recent research from LinkDoctor.io. Read the full article at MarketingProfs

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How to Calculate the ROI of Your SEO Campaigns

If you want your website to rank high in Google searches and attract visitors and potential business, you need to be investing in SEO. And because many businesses don't invest in SEO at all, even a small amount of optimization can put you ahead of the competition. Read the full article at MarketingProfs

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B2B PPC Tactics: Six Ways to Bring in Higher-Quality Leads

B2B companies are increasingly relying on pay-per-click tactics to obtain leads. Here are six ways to ensure your company is getting the highest-quality leads from its PPC ad campaigns. Read the full article at MarketingProfs

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Five Powerful PPC Tips for SaaS Companies

Software as a service is becoming essential in both our work and our social lives. For SaaS companies looking to drive traffic, build awareness, and generate leads, PPC is one of the most powerful tools available. Check out these five tips to make PPC work for you. Read the full article at MarketingProfs

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Google Searches 2020: Trending and Popular Keywords

The top trending Google search term in 2020 in the United States was "stimulus check," according to recent research from SEMrush. Check out the charts in this article for 2020 trending keywords, new search terms, top searches, popular categories, and more. Read the full article at MarketingProfs

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How 'EAT' Helps Businesses Succeed on Google Search [Infographic]

It's no secret that Google's search engine seeks to surface high-quality content to its users. However, determining exactly what signals "high-quality" to its algorithms can be challenging for marketers. Read the full article at MarketingProfs

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15 Tools to Boost Your YouTube Marketing

This year, businesses have had to grasp at every opportunity to drive interest and sales. Luckily, YouTube has become a useful option. Video is great for user engagement, and YouTube can drive traffic--and leads. To that end, these 15 tools can help you optimize your YouTube content. Read the full article at MarketingProfs

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How 'Tangential Content' Can Elevate Your B2B Company's Link-Building

Links remain crucial to search engine optimization. But it can be tough for B2B brands, especially when there's no major launch or corporate-level change to attract publishers. Regardless, you can use "tangential content" to build links throughout the year. Read the full article at MarketingProfs

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The Keys to Effective Off-Site Search Engine Optimization [Infographic]

Effective SEO isn't just about improving your website structure, performance, and content; it's also about signaling the right things to search engines via external pages and platforms. Read the full article at MarketingProfs

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The Most Common SEO Mistakes on Websites [Infographic]

The most common critical search engine optimization (SEO) mistake on websites is missing metatags, according to recent research from Sitechecker. Read the full article at MarketingProfs

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Three Best-Practices to Align Web Development With SEO

"Make friends with your Web designer" is smart advice for an SEO practitioner. This article covers a few best-practices that require effective collaboration between SEOs and their friends on the Web development team. Read on for more. Read the full article at MarketingProfs

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How to Use Search Trends for Alternative-Content Ideation in the Age of COVID-19

Analyzing critical search data trends during crises can help marketers pivot so they generate relevant content for their audiences, in turn improving website traffic and boosting sales. Read the full article at MarketingProfs

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COVID-19 Impact on Business, and Digital Marketing Initiatives [Infographic]

COVID-19 pandemic-related shutdowns have affected a host of industries and sectors in various ways. Part of the fallout has been the change in Web-use behavior, as well, along with digital marketing initiatives by major search and social media platforms. This infographic offers an overview. Read the full article at MarketingProfs

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SEO vs. Google Ads: Which Approach Is More Effective?

Professionals who use search engine optimization (SEO) and Google Ads say both approaches are effective; but, if forced to pick only one, most would choose Google Ads, according to recent research from BestSEOCompanies.com. Read the full article at MarketingProfs

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The Most Common SEO Issues Impacting Crawlability and Indexablity

Many business websites have key problems such as broken internal links and duplicate title tags that hamper search engines from being able to crawl and index them effectively, according to recent research from SEMrush. Read the full article at MarketingProfs

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Eight Ways Your Content Marketing Might Be Sabotaging Your SEO

Of course content marketing and SEO have a symbiotic relationship, but many content marketers are making seemingly small mistakes that can add up--and end up sabotaging their SEO. Here are 8 ways you unfortunately might be doing exactly that. Read the full article at MarketingProfs

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How to Adapt to the Zero-Click Phenomenon and Dwindling Page One Organic Search Results

Half of all searches on search engines no longer result in a click on an organic search result. And no wonder: there's barely any room on the first page of engine results. Sometimes, the "top" organic result actually ends up at the bottom of the page. Here's how marketers can ... Read the full article at MarketingProfs

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Five Google Ads Tips to Help You Become a Better PPC Marketer

Google Ads (the erstwhile AdWords) has become far more intuitive and easy to use than in years past. But despite a simplified interface, greater data transparency, and more features, it still has its share of nuances and complexities. These 5 tips will help you become a better PPC advertiser. Read the full article at MarketingProfs

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Four Steps for Conducting an Efficient Content Audit and Deriving the Most Value From Your Content

Accumulating content on your website without a content strategy hampers SEO instead of boosting it. A content audit can help you formulate a plan of action to align your content with your long-term strategy. Here's how to conduct an effective audit of your content. Read the full article at MarketingProfs

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