I’ve been building test/money sites these past few months, which made more room for me to freely do a lot of experimentation on SEO. This is what I did:
TL;DR: Focus on optimizing these core aspects of Google's search ranking factors: Authority, Relevance, and Performance.
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Years have passed since the inception of Google’s PageRank algorithm, and probably dozens of algorithmic updates related to the link graph.
Yet, links still remain as one of the most important search ranking factors (listed as #1 on the recent study made by Branded3).
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Guest blogging is certainly one of the most popular link building strategies for the past decade - and is still so. But it is also one of the most undervalued marketing practices, as many marketers only see it as a tool for mainly improving a website’s organic search rankings.
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Building high quality links involves grueling efforts most of the time, may it be through search and mainly in building it. The most effective ones are usually content based (tedious) and sometimes need approval from the owner of the site you’re trying to get a link from, such as guest blogging, article marketing, resource request, blog commenting and the list moves on.
But the good news is, particularly to those who are just starting their link building campaign, is that there are many high quality and authoritative sites/pages out there that you can get links from for free and instantly.
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Content-based and relationship-driven links are apparently the ones that make a huge impact in today’s digital marketing (not just SEO).
Outreach accounts for the majority of these link acquisitions – which I can personally attest to as it is evident on most of the campaigns we’ve handled.
Long gone are the days of solely winning through submission-type link building tactics.
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Providing SEO services even to this day is still a very lucrative venture. The SEO industry is estimated to be worth $79 billion by 2020, according to SEL’s report last year. Whether you choose to be a solo consultant or to start and operate your own agency – there is money in it. I can […]
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There are two ways to succeed in content marketing: Be the first one to break a story. Or be the best one to tell it. The latter is where a 10x content happens. By providing content 10x better than what is currently out there for a certain topic. Apart from offering a great product/service, content is […]
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Let’s take up an example of Iron Man to understand the entire buzz around Voice Search Optimization. Now, where does Iron Man come in an article about Voice recognition? The answer lies in the process of communication that happened between the super hero and his trusted lieutenant J.A.R.V.I.S.
Every question of Tony Stark was preceded with “Why” “How” “What” “Who” followed with a precise information query. The answer was prompt and to the point without any unwanted results or suggestions.
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Xight Interactive has been providing Technical SEO services for the past 5 years now, although our company is widely known for link building.
Over the years, link building remained a vital part of digital marketing and I personally didn’t see any signs of slowing down. This is very apparent when seeing most dominant companies/entities thriving in search are very active in their own link development campaigns.
The link graph is still a core component of today’s search algorithm (as revealed by Google’s Andrey Lipattsev).
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