Four Ways to Prepare for Voice Commerce

You've built your marketing career by creating compelling campaigns that capture calls, clicks, likes, shares, and sales. You've mastered the art and science of SEO. But are you ready to market to the next generation of consumers? Are you ready for voice commerce? Read the full article at MarketingProfs

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Storytelling, Digital Transformation, Customer Experience... and You: Contently's Joe Lazauskas on Marketing Smarts [Podcast]

Joe Lazauskas, head of marketing at Contently, shares advice on using storytelling for content marketing and successfully managing digital transformation. He also discusses the resurgence of interest in customer experience. Go to the full version at MarketingProfs

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Four Ways to Prepare for Voice Commerce

You've built your marketing career by creating compelling campaigns that capture calls, clicks, likes, shares, and sales. You've mastered the art and science of SEO. But are you ready to market to the next generation of consumers? Are you ready for voice commerce? Go to the full version at MarketingProfs

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Tips for Online Listings That Grab Attention and Generate Sales [Infographic]

Online shopping is as accessible and popular as ever, resulting in a glut of online promotional material. These days, crafting a listing or promotion that catches the eye requires skill and a deep understanding of customers. Here's how you can craft listings that truly speak to your audience. Go to the full version at MarketingProfs

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Storytelling, Digital Transformation, Customer Experience... and You: Contently's Joe Lazauskas on Marketing Smarts [Podcast]

Joe Lazauskas, head of marketing at Contently, shares advice on using storytelling for content marketing and successfully managing digital transformation. He also discusses the resurgence of interest in customer experience. Read the full article at MarketingProfs

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Tips for Online Listings That Grab Attention and Generate Sales [Infographic]

Online shopping is as accessible and popular as ever, resulting in a glut of online promotional material. These days, crafting a listing or promotion that catches the eye requires skill and a deep understanding of customers. Here's how you can craft listings that truly speak to your audience. Read the full article at MarketingProfs

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Google: There Are No BERT Values Or Scores

Danny Sullivan from Google said on Twitter that BERT does not assign values or scores to specific pages or web sites. It doesn't work that way. BERT is simply (well, not so simply) about Google understanding languages better. Danny wrote "BERT doesn't assign values to pages. It's just a way for us to better understand language."

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