The average time readers spend on your blog is one of the best indicators of the usefulness of your content. The longer people stay on your site, reading your content and exploring blog archives, the higher your chances of converting them into subscribers and customers. Average time on site is, of course, a key SEO metric as well, and one of the user experience factors Google uses to understand the quality and relevance of a piece of content. In a detailed SEO study, which analysed more than 1 million Google search results, Brian Dean (Backlinko) found that the average time users
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