According to Bounce Exchange, 70% of visitors that leave your website will never return, with this staggering figure in mind bloggers and marketers need to be maximising their efforts to ensure that as many of these visitors come back to the site otherwise it is a waste of resources. As Mark Schaefer said in his Content Shock piece, you are paying people to read your content, whether you wrote the content on your site yourself or paid someone else to do it, your time and money was used for someone to read that content and if you don’t manage to
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