4 Benefits of Twitter for business

Twitter is one of the top platforms to keep up with the latest trends and conversations. It helps you discover which TV shows people are watching, which social media challenges they’re trying and more.

You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. But what about using Twitter for your business?

Perhaps you understand the benefits of Twitter but not sure how exactly to use it for your business. In this article, we’ll give you a detailed breakdown of why Twitter is important for business and how you can make the most of it.

1. Gain valuable customer insights

Twitter sees 6,000 Tweets every second. This puts into perspective how actively people are using it as a conversation platform. And for businesses, these conversations can prove to be a valuable source of customer insights. Using Twitter can help you research trends and topics that your audience cares about so you know how to reach them more effectively.

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. What do people think about a certain topic or trend?  What are their needs, moods and mindsets?  It’s all there on Twitter and these insights can help brands do all sorts of things from launching new products or services to improving the ones they already have. It’s also a great place to engage with consumers in an authentic way, humanizing your brand.”

The Twitter Explore page gives you an updated list of topics and hashtags trending in your region and relevant to your interests. So you can use this section to discover the Twitter hashtags and conversations that are important to your audience.

2. Build brand personality and awareness

How you style your Tweets and engage with your audience on Twitter is highly effective for establishing your brand personality and growing awareness.

One of the top benefits of Twitter for business is that it lets you share information quickly and start conversations with your target audience. In turn, your audience would find your Tweets and content valuable and ideally, even share with their followers.

Make sure you use a tone that aligns with your brand voice and personality. The types of conversations and topics you’re interested in and the tone in your Tweets will help you attract an audience whose views align with yours. If you’re starting out or need a refreshed strategy, Twitter recently launched an Organic Tweets starter kit worksheet to help brands establish their tone of voice.

For example, Ben & Jerry’s may sell ice cream but it regularly talks about political and social issues through Twitter. It uses the platform to promote social causes that are important to the brand, so it’s been able to make a huge impact on people who care about the same causes. We even did a Social Spotlight on Ben & Jerry’s for this very reason.

Today marks the 100th anniversary of the ratification of the 19th Amendment, granting women the right to vote. Sweet, right? Well, not so much for women of color. Take the quiz to test your knowledge of women's suffrage: https://t.co/6a35BOQOTW pic.twitter.com/x9TQeXuaKD

— Ben & Jerry's (@benandjerrys) August 18, 2020

Additionally, engaging with your audience’s replies and mentions  also improves your chances of showing up in non-followers’ feeds. These actions help you boost visibility and brand awareness, thus proving to be a major benefit of Twitter. The most successful brands on Twitter have both paid and organic strategies. To illustrate, a Followers campaign is more likely to be successful if your profile has a healthy stream of engaging organic content. Conversely, promoting a Tweet can give it organic momentum.

The Sprout #BrandsGetReal survey even found that the top three behaviors that help brands connect with consumers are:

1. Liking or responding to customers
2. Showcasing brand personality
3. Supporting a cause that consumers personally support

3. Deliver customer support and gather feedback

According to Rice, “The most advanced brands see Twitter as a vital marketing, customer care and market research medium that can provide valuable insights on every aspect of their business.”

And rightly so. The platform makes it easy for customers to reach out to brands and provide their feedback or ask for help. Brands can then use this as an opportunity to not only collect vital feedback to improve their products but also to deliver the support their customers need.

Companies such as Netflix have even set up a dedicated Twitter account to provide support. The company offers support through this page in multiple languages and in locations across the world.

Hey thanks for reporting this to us and sorry for the delayed response. Our members are reporting the issue is fixed for them. Can you check if your Netflix is working again as well? *CS

— Netflix CS (@Netflixhelps) August 7, 2020

Netflix also uses the same account to collect feedback on how to improve the service and user experience, which they then pass on to their research team.

Great! We have received it and passed along your info to our research team.

— Netflix CS (@Netflixhelps) August 23, 2020

4. Cultivate a brand community

With the ease of conversation between brands and consumers, one of the major benefits of using Twitter is for building and cultivating your brand community. Brands can use the platform to start and join in on relevant conversations, engage with their community and build a loyal following.

In fact, our #BrandsGetReal survey found that 55% of consumers want brands to help them connect with likeminded people through social media. And 36% expect brands to build communities that consumers can belong to.

So it’s no surprise that one of the top benefits of Twitter for business is to cultivate a brand community and bring people together around a common interest or cause.

Taco Bell has done an exceptional job of nurturing its brand community through Twitter. The brand regularly shares its customers’ and super-fans’ Tweets to show appreciation while getting others on board.

Two Crunchy Tacos, a Baja Blast and a makeup tutorial. https://t.co/uXewresz3v

— Taco Bell (@tacobell) August 6, 2020

Unlocking these Twitter benefits

Hopefully now you have a clearer idea of how these benefits of Twitter can add value to your marketing mix. If you’re not sure where to start with using Twitter for your business, check out our guide on what to Tweet for some ideas.

This post 4 Benefits of Twitter for business originally appeared on Sprout Social.

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How to Choose The Right Facebook Ad Agency

Facebook isn’t going anywhere, anytime soon.

With more than 2.6 billion users worldwide – or nearly 28.5% of the total global population – the platform has seen unprecedented success.

This also translates to several other advantages that you may not be familiar with:

• Approximately 1.65 billion users see Facebook ads, out of which 1.21 billion are between the ages of 13 and 34.
• An average Facebook user clicks on 12 ads per month.
• Facebook users watch around 100 million hours of video a day.

Plus, nearly 70 million businesses have a Facebook page, which sheds ample light on its importance in today’s world.

In short, Facebook is still a force to be reckoned with – at least where ads are concerned.

With such excellent stats, converting visitors into customers should be easy, right?

Wrong.

You see, there can be various reasons why your Facebook ads don’t convert.

One of the more prominent reasons is the lack of expert guidance – something that hiring the best Facebook ad agency can help overcome.

This brings us to our next question: How do you choose the right Facebook agency for your needs?

Our team at Neil Patel Digital has created this guide to walk you through the whole hiring process that can help you generate more leads and score higher conversions.

Know Your Goals and Desired Outcomes

Remember the saying that knowing your destination is half the journey?

Well, the same logic applies when you‘re looking to hire a Facebook ad company.

Every ad agency has different specialties, along with budget and project sizes. This is precisely why you should know your business goals and the objectives you want to achieve by working with a specific agency.

Once you get the right lens to evaluate different agencies, you’ll be able to determine your perfect match easily.

The following are a few examples where you can break down the whole process by using a deliverable-goal-end result approach. In other words, you understand your deliverables, then determine the goals of these deliverables, followed by the outcomes you hope to achieve.

Example #1: Getting More Leads Despite Tight Budget

You want to hire an agency to develop an efficient Facebook advertising strategy for your company. The catch here is that you only have $500 per month to spare, but you want more leads.

So, in this case:

• Deliverable: Using unique, eye-catching ads to get high-quality leads.
• Goal: An agency that has the expertise and is open to accepting clients who have a tight budget.
• End Result: Generating more leads without overstepping the $500 threshold.

Example #2: Expanding Reach Through Visually Appealing Videos

You want to create engaging video ads that you can use on Facebook. The problem here is that you don’t know where to start.

So, in this case:

• Deliverable: A series of on-brand ad videos that increase brand awareness and click-through rates.
• Goal: An agency that has the expertise to create engaging videos, which talk about your new offers and encourage the viewer to click on the link.
• End Result: A finished set of effective video ads.

If you see both examples, you’ll find there are different limitations and requirements.

While the budget is super strict in the first case, it’s more flexible in the second. Similarly, there aren’t any specifications with regard to the ad type in the first example, but the second one explicitly states video advertisements.

Essentially, when you know what you want, finding the right agency for your businesses will become very easy. Plus, it’s much better to avoid the disappointment of hiring someone only to realize that they can’t give you what you want.

Another way to vet Facebook ad agencies is by looking for specific characteristics that are relevant to the business and can understand your goals and desired outcomes.

4 Characteristics That Make a Great Facebook Ad Company

There are all sorts of ad agencies operating on the market today, with everyone claiming to be the best.

That said, you should know the characteristics that make up a good Facebook ad agency to find one that can provide tailor-made solutions as per your requirements.

Team Members With Relevant Experience

Everybody claims to be the best, but only a few have the experience to back its claims. 

You must hire a Facebook ad agency that is well-equipped with the brain and muscle to help you achieve your goals.

For instance, if you want to carry out paid social media campaigns with minimal to no effort from your side, you need a team that has the experience and knowledge to carry out these campaigns.

Additionally, they should also take care of customer targeting, keep in touch with your customers and prospects, as well as recommend creative, and copy best practices.

You can find out more about a company‘s team by going through their ‘About‘ page or LinkedIn ‘People’ page.

While this may not show you every contractor or freelancer that the agency might work with, it‘s still an excellent place to start. You can always ask follow-up questions during your consultation if you want more clarity.

Their Arsenal Should Include Latest Technologies and Best Practices

Ad agencies need to be familiar with the latest software. For Facebook, in particular, Facebook Pixel, Facebook Ad Manager, and so on are useful tools that can assure faster results through in-depth insights.

Having ad software expertise, along with familiarity with third-party data sources and creative testing tools, is also helpful. Ultimately, this will help your brand gain more popularity through better ads – both in terms of creativity and effectiveness.

Skills to Create Engaging Ads that Fulfil Your Objectives

Why do you want to hire a Facebook ad company? Results.

The only way that you can get results is if you enlist an agency that knows the art of producing engaging and objective-specific ads.

The company should have the skills to help you fulfill your goals – whether it’s getting more quality leads, boosting engagement, increasing store visits, or getting more click-throughs.

The idea here is to hire an ad company that can help you meet your goals, and the best way to ensure this is to look for a diverse portfolio.

Plus, the portfolio is the best way for the agency to show off their best work. This will help you get an idea of the type of work they do and the type of clients they choose.

Since it‘s FB advertisements that we’re talking about, give brownie points to agencies that have Facebook on their client list.

Solid Social Proof in the Form of Client Testimonials

Having social proof, such as testimonials and previous client reviews, can be an excellent way to gain insights into an agency’s work ethic.

Considering that 93% of customers go through testimonials and customer reviews before purchasing something, it can also be beneficial from the agency’s point of view. 

In fact, displaying social proof is an effective tactic to convert visitors into buyers. So if you don’t find any testimonials on websites, it means the following:

• One, the company may not have previous clients
• Two, they aren’t the experts that they claim to be

Good testimonials are indicative of a similar experience for future customers. Also, getting testimonials shouldn’t be difficult for agencies who have satisfied clients.

How to Work With a Facebook Ad Agency 

When you narrow down your options – or even make a final choice – you should be aware of the working etiquette to follow.

The following are a few steps that can ensure you enjoy a fruitful partnership for the well-being of your business.

Filling Out the Inquiry Form

No Facebook ad agency will send you a contract without understanding your pain points – if they do, run (not walk) as far as you can.

Reputable agencies will want you to fill an inquiry form to understand your objectives and requirements. After filling the form, the team will get in touch with you to hear your vision and then think of ways to achieve it.

You have to communicate properly here, being as explicit as possible. Remember, the agency wants to meet your expectations and goals.

Hearing Out the Best Practices for Effective Results

After understanding your pain points, the external team should use their expertise and experience to create a campaign framework. This, of course, should be done after carrying out in-depth research to figure out the best practices for better results.

The idea behind creating this draft is to make sure your target audience, niche, and business are all on the same page. You should expect multiple meetings focused on making strategic recommendations.

Receiving Project Deliverables

In the world of business, everything needs to be in writing – even the contract. Since every campaign spans over a couple of weeks or months, a well-drafted contract needs to be in place.

So if both you and the agency are comfortable with each other, you can expect to receive a contract, along with project deliverables from the agency, before kicking off the campaign.

Final Onboarding

After signing the contract, you’ll have to introduce the external team to your in-house staff. Agencies will also ask you for access to your website, social media platforms, relevant software, analytics tools, etc.

Once this is done, the Facebook ad company will chalk out timelines and task lists to organize and manage the whole project.

Aligning Your In-House Team With the Agency

Your chosen Facebook ad agency doesn’t have to replace your in-house team.

Instead, you can have both the teams working in sync to maximize results. For this purpose, you can do the following:

• Holding frequent meetings.
• Elaborating the scope of the agency’s as well as the in-house team‘s work, and clearly communicating the importance of both.
• Appointing additional employees, if required, to work with the external agency.

In the end, the agency will be fully aligned with your company‘s values and culture, making it an extension of your in-house team.

How to Find The Right Facebook Ad Agency For You

With so many available options, choosing the right Facebook ad agency can be a bit difficult. 

Nevertheless, you should always prioritize a good reputation with a specialized approach. In addition to this, we would recommend the following:

• Work on determining your business goals and desired outcomes.
• Look for agencies that satisfy our above-listed characteristics – each one of them is essential.
• Make sure the agency is in sync with you and your in-house team.

To make it easier for you, we reviewed hundreds of agencies to bring the five best Facebook ad companies. No matter who you choose, you’re assured of excellent service and unmatched expertise.

The 5 Top Facebook Ad Agencies

#1: Neil Patel Digital – The Best Overall Facebook Ad Company

You need access to top-level expertise and experience if you want advertisements that convert – something that Neil Patel Digital specializes in.

Our team of top-level and in-house marketing managers, led by our co-founder, Neil Patel, know the ins and outs of Facebook. 

We can deliver ad campaigns that suit your marketing objectives without overstepping your budget. Plus, we take care of everything: brainstorming attention-grabbing headlines, choosing the right graphics and CTAs, and carrying out A/B testing.

We also have a dream clientele, which includes Facebook, who are more than happy with what we’ve done for them. We’re also fully transparent with what we can deliver and how we work our magic.

#2: Hibu – The Best Facebook Ad Company for an All-in-One Solution

Hibu can be an excellent option if you’re looking for a comprehensive Facebook advertising solution, which includes campaign set-up, management, optimization, and reporting.

It also has a very flexible pricing strategy, offering services that start at $250 per month. The company has a dedicated team that works hard to create highly targeted ads that are capable of converting visitors.

#3: Voy Media – The Best Facebook Ad Company for À La Carte Services

Voy Media comes highly recommended. More so, if à la carte services and maximizing returns are your top priority.

The team uses proprietary AI software that can help you optimize and scale your Facebook campaigns in addition to crafting carefully thought-out strategies. You can join the likes of Lacoste, Big Life Journal, and Paw.com too – provided you have a minimum $5000/month budget for advertising.

#4: MuteSix – The Best Facebook Ad Company for Innovation Graphic Design 

MuteSix really needs no introduction when it comes to churning out creative ads that can drive conversions. It’s a full-funnel ad agency that has an in-house video studio and graphic design team to widen their clients’ reach.

Over the years, the company has added many renowned companies to its portfolio, and has received quite a few accolades as well! However, MuteSix is better suited for larger companies, preferably ones with budgets over $20,000 in ad spend.

#5: Lyfe Marketing – The Best Facebook Ad Company for Small Companies

This is an excellent option for small companies with limited budgets. Having a talented team of fewer than 50 members, Lyfe Marketing can be a driving force to help you enhance your marketing efforts.

It can provide you with quality, cost-effective advertising solutions, along with excellent communication and complete transparency to establish a healthy and professional working relationship. The agency has driven over 2,137,349 leads from the time of its inception.

Wrapping Up

Advertising can be a very challenging task. If you don’t have the expertise or know-how at your disposal, all your efforts will go to vain and you may also incur losses.

It’s much wiser to get a reputable Facebook ad company that can help you achieve your goals.

“Reputable” being the operative word here since you need an efficient team that can create unique and exciting ads to convert your visitors into customers.

Hence, it’s best to work with an agency with demonstrated expertise when it comes to keeping up with a dynamic platform like Facebook.

The post How to Choose The Right Facebook Ad Agency appeared first on Neil Patel.

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via IFTTT

How to Choose The Right Facebook Ad Agency

Facebook isn’t going anywhere, anytime soon.

With more than 2.6 billion users worldwide – or nearly 28.5% of the total global population – the platform has seen unprecedented success.

This also translates to several other advantages that you may not be familiar with:

• Approximately 1.65 billion users see Facebook ads, out of which 1.21 billion are between the ages of 13 and 34.
• An average Facebook user clicks on 12 ads per month.
• Facebook users watch around 100 million hours of video a day.

Plus, nearly 70 million businesses have a Facebook page, which sheds ample light on its importance in today’s world.

In short, Facebook is still a force to be reckoned with – at least where ads are concerned.

With such excellent stats, converting visitors into customers should be easy, right?

Wrong.

You see, there can be various reasons why your Facebook ads don’t convert.

One of the more prominent reasons is the lack of expert guidance – something that hiring the best Facebook ad agency can help overcome.

This brings us to our next question: How do you choose the right Facebook agency for your needs?

Our team at Neil Patel Digital has created this guide to walk you through the whole hiring process that can help you generate more leads and score higher conversions.

Know Your Goals and Desired Outcomes

Remember the saying that knowing your destination is half the journey?

Well, the same logic applies when you‘re looking to hire a Facebook ad company.

Every ad agency has different specialties, along with budget and project sizes. This is precisely why you should know your business goals and the objectives you want to achieve by working with a specific agency.

Once you get the right lens to evaluate different agencies, you’ll be able to determine your perfect match easily.

The following are a few examples where you can break down the whole process by using a deliverable-goal-end result approach. In other words, you understand your deliverables, then determine the goals of these deliverables, followed by the outcomes you hope to achieve.

Example #1: Getting More Leads Despite Tight Budget

You want to hire an agency to develop an efficient Facebook advertising strategy for your company. The catch here is that you only have $500 per month to spare, but you want more leads.

So, in this case:

• Deliverable: Using unique, eye-catching ads to get high-quality leads.
• Goal: An agency that has the expertise and is open to accepting clients who have a tight budget.
• End Result: Generating more leads without overstepping the $500 threshold.

Example #2: Expanding Reach Through Visually Appealing Videos

You want to create engaging video ads that you can use on Facebook. The problem here is that you don’t know where to start.

So, in this case:

• Deliverable: A series of on-brand ad videos that increase brand awareness and click-through rates.
• Goal: An agency that has the expertise to create engaging videos, which talk about your new offers and encourage the viewer to click on the link.
• End Result: A finished set of effective video ads.

If you see both examples, you’ll find there are different limitations and requirements.

While the budget is super strict in the first case, it’s more flexible in the second. Similarly, there aren’t any specifications with regard to the ad type in the first example, but the second one explicitly states video advertisements.

Essentially, when you know what you want, finding the right agency for your businesses will become very easy. Plus, it’s much better to avoid the disappointment of hiring someone only to realize that they can’t give you what you want.

Another way to vet Facebook ad agencies is by looking for specific characteristics that are relevant to the business and can understand your goals and desired outcomes.

4 Characteristics That Make a Great Facebook Ad Company

There are all sorts of ad agencies operating on the market today, with everyone claiming to be the best.

That said, you should know the characteristics that make up a good Facebook ad agency to find one that can provide tailor-made solutions as per your requirements.

Team Members With Relevant Experience

Everybody claims to be the best, but only a few have the experience to back its claims. 

You must hire a Facebook ad agency that is well-equipped with the brain and muscle to help you achieve your goals.

For instance, if you want to carry out paid social media campaigns with minimal to no effort from your side, you need a team that has the experience and knowledge to carry out these campaigns.

Additionally, they should also take care of customer targeting, keep in touch with your customers and prospects, as well as recommend creative, and copy best practices.

You can find out more about a company‘s team by going through their ‘About‘ page or LinkedIn ‘People’ page.

While this may not show you every contractor or freelancer that the agency might work with, it‘s still an excellent place to start. You can always ask follow-up questions during your consultation if you want more clarity.

Their Arsenal Should Include Latest Technologies and Best Practices

Ad agencies need to be familiar with the latest software. For Facebook, in particular, Facebook Pixel, Facebook Ad Manager, and so on are useful tools that can assure faster results through in-depth insights.

Having ad software expertise, along with familiarity with third-party data sources and creative testing tools, is also helpful. Ultimately, this will help your brand gain more popularity through better ads – both in terms of creativity and effectiveness.

Skills to Create Engaging Ads that Fulfil Your Objectives

Why do you want to hire a Facebook ad company? Results.

The only way that you can get results is if you enlist an agency that knows the art of producing engaging and objective-specific ads.

The company should have the skills to help you fulfill your goals – whether it’s getting more quality leads, boosting engagement, increasing store visits, or getting more click-throughs.

The idea here is to hire an ad company that can help you meet your goals, and the best way to ensure this is to look for a diverse portfolio.

Plus, the portfolio is the best way for the agency to show off their best work. This will help you get an idea of the type of work they do and the type of clients they choose.

Since it‘s FB advertisements that we’re talking about, give brownie points to agencies that have Facebook on their client list.

Solid Social Proof in the Form of Client Testimonials

Having social proof, such as testimonials and previous client reviews, can be an excellent way to gain insights into an agency’s work ethic.

Considering that 93% of customers go through testimonials and customer reviews before purchasing something, it can also be beneficial from the agency’s point of view. 

In fact, displaying social proof is an effective tactic to convert visitors into buyers. So if you don’t find any testimonials on websites, it means the following:

• One, the company may not have previous clients
• Two, they aren’t the experts that they claim to be

Good testimonials are indicative of a similar experience for future customers. Also, getting testimonials shouldn’t be difficult for agencies who have satisfied clients.

How to Work With a Facebook Ad Agency 

When you narrow down your options – or even make a final choice – you should be aware of the working etiquette to follow.

The following are a few steps that can ensure you enjoy a fruitful partnership for the well-being of your business.

Filling Out the Inquiry Form

No Facebook ad agency will send you a contract without understanding your pain points – if they do, run (not walk) as far as you can.

Reputable agencies will want you to fill an inquiry form to understand your objectives and requirements. After filling the form, the team will get in touch with you to hear your vision and then think of ways to achieve it.

You have to communicate properly here, being as explicit as possible. Remember, the agency wants to meet your expectations and goals.

Hearing Out the Best Practices for Effective Results

After understanding your pain points, the external team should use their expertise and experience to create a campaign framework. This, of course, should be done after carrying out in-depth research to figure out the best practices for better results.

The idea behind creating this draft is to make sure your target audience, niche, and business are all on the same page. You should expect multiple meetings focused on making strategic recommendations.

Receiving Project Deliverables

In the world of business, everything needs to be in writing – even the contract. Since every campaign spans over a couple of weeks or months, a well-drafted contract needs to be in place.

So if both you and the agency are comfortable with each other, you can expect to receive a contract, along with project deliverables from the agency, before kicking off the campaign.

Final Onboarding

After signing the contract, you’ll have to introduce the external team to your in-house staff. Agencies will also ask you for access to your website, social media platforms, relevant software, analytics tools, etc.

Once this is done, the Facebook ad company will chalk out timelines and task lists to organize and manage the whole project.

Aligning Your In-House Team With the Agency

Your chosen Facebook ad agency doesn’t have to replace your in-house team.

Instead, you can have both the teams working in sync to maximize results. For this purpose, you can do the following:

• Holding frequent meetings.
• Elaborating the scope of the agency’s as well as the in-house team‘s work, and clearly communicating the importance of both.
• Appointing additional employees, if required, to work with the external agency.

In the end, the agency will be fully aligned with your company‘s values and culture, making it an extension of your in-house team.

How to Find The Right Facebook Ad Agency For You

With so many available options, choosing the right Facebook ad agency can be a bit difficult. 

Nevertheless, you should always prioritize a good reputation with a specialized approach. In addition to this, we would recommend the following:

• Work on determining your business goals and desired outcomes.
• Look for agencies that satisfy our above-listed characteristics – each one of them is essential.
• Make sure the agency is in sync with you and your in-house team.

To make it easier for you, we reviewed hundreds of agencies to bring the five best Facebook ad companies. No matter who you choose, you’re assured of excellent service and unmatched expertise.

The 5 Top Facebook Ad Agencies

#1: Neil Patel Digital – The Best Overall Facebook Ad Company

You need access to top-level expertise and experience if you want advertisements that convert – something that Neil Patel Digital specializes in.

Our team of top-level and in-house marketing managers, led by our co-founder, Neil Patel, know the ins and outs of Facebook. 

We can deliver ad campaigns that suit your marketing objectives without overstepping your budget. Plus, we take care of everything: brainstorming attention-grabbing headlines, choosing the right graphics and CTAs, and carrying out A/B testing.

We also have a dream clientele, which includes Facebook, who are more than happy with what we’ve done for them. We’re also fully transparent with what we can deliver and how we work our magic.

#2: Hibu – The Best Facebook Ad Company for an All-in-One Solution

Hibu can be an excellent option if you’re looking for a comprehensive Facebook advertising solution, which includes campaign set-up, management, optimization, and reporting.

It also has a very flexible pricing strategy, offering services that start at $250 per month. The company has a dedicated team that works hard to create highly targeted ads that are capable of converting visitors.

#3: Voy Media – The Best Facebook Ad Company for À La Carte Services

Voy Media comes highly recommended. More so, if à la carte services and maximizing returns are your top priority.

The team uses proprietary AI software that can help you optimize and scale your Facebook campaigns in addition to crafting carefully thought-out strategies. You can join the likes of Lacoste, Big Life Journal, and Paw.com too – provided you have a minimum $5000/month budget for advertising.

#4: MuteSix – The Best Facebook Ad Company for Innovation Graphic Design 

MuteSix really needs no introduction when it comes to churning out creative ads that can drive conversions. It’s a full-funnel ad agency that has an in-house video studio and graphic design team to widen their clients’ reach.

Over the years, the company has added many renowned companies to its portfolio, and has received quite a few accolades as well! However, MuteSix is better suited for larger companies, preferably ones with budgets over $20,000 in ad spend.

#5: Lyfe Marketing – The Best Facebook Ad Company for Small Companies

This is an excellent option for small companies with limited budgets. Having a talented team of fewer than 50 members, Lyfe Marketing can be a driving force to help you enhance your marketing efforts.

It can provide you with quality, cost-effective advertising solutions, along with excellent communication and complete transparency to establish a healthy and professional working relationship. The agency has driven over 2,137,349 leads from the time of its inception.

Wrapping Up

Advertising can be a very challenging task. If you don’t have the expertise or know-how at your disposal, all your efforts will go to vain and you may also incur losses.

It’s much wiser to get a reputable Facebook ad company that can help you achieve your goals.

“Reputable” being the operative word here since you need an efficient team that can create unique and exciting ads to convert your visitors into customers.

Hence, it’s best to work with an agency with demonstrated expertise when it comes to keeping up with a dynamic platform like Facebook.

The post How to Choose The Right Facebook Ad Agency appeared first on Neil Patel.

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via IFTTT

Five Powerful PPC Tips for SaaS Companies

Software as a service is becoming essential in both our work and our social lives. For SaaS companies looking to drive traffic, build awareness, and generate leads, PPC is one of the most powerful tools available. Check out these five tips to make PPC work for you. Read the full article at MarketingProfs

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Best Direct Mail Services

Want to jump straight to the answer? The best direct mail service is PsPrint.

Direct mail is still a viable marketing strategy. It’s easy to lose sight of this when you’re putting more emphasis on online advertisements, email, and other digital marketing tactics.

But direct mail is an effective and affordable way to drive brand awareness, generate leads, and engage with new customers. It’s an excellent opportunity for both new and established businesses to reach consumers who may not see their digital presence.

In order to have success in this space, you need to find a reliable direct mail service. Direct mail services help you deliver promotional content to consumer and business mailboxes.

A basic direct mail company will print, stamp, and deliver your flyers, postcards, or brochures. Some services take that one step further by providing you with design templates and helping you create a list of viable address.

Use this guide to find the best direct mailing company for your business.

The 8 Best Direct Mail Services of 2020

Even though so many people believe that direct mail is dead, there are still countless direct mail services on the market today. The high number of companies in this space proves that the industry is still alive and thriving.

After extensive research, I’ve narrowed down the best direct mail companies to eight options:

• PsPrint — Most options for mailable products.
• PrintingForLess.com — Best direct mail service for EDDM (every door direct mail).
• Vistaprint — Best for all printing and promotional needs in addition to direct mail.
• NextDayFlyers — Best direct mail service with next business day printing.
• Gunderson Direct — Best full-service direct mail marketing agency.
• PostcardMania — Best for high-volume postcard campaigns.
• Cactus Mailing — Best direct mail service for brochures.
• SaasMQL — Best direct mail service for SaaS demand generation.

I’ll give you an in-depth review of the features, benefits, and use cases of each one below.

Best Direct Mail Services Reviews

PsPrint (Most options for mailable products)

Visit PsPrint

• Wide range of products
• Quick turnaround
• Create a mailing list
• Manage everything online
• Get Started Now

PsPrint offers a wide range of products available for direct mail. Unlike other services that just offer postcards or flyers, PsPrint will create and mail:

• Postcards
• Brochures
• Greeting cards
• Invitations
• Booklets
• Catalogs
• Newsletters

Their services include mailing list processing, CASS certification, inkjet addressing, and postal resorting.

PsPrint offers a quick turnaround as well. In just two to five days after it’s done printing, your order can be mailed out.

The entire process can be managed online. Just select your product, upload your artwork, and attach your mailing list. PsPrint will even send you an extra prints that weren’t mailed. The “overs” are free if they fit into one box.

For those of you who don’t have a mailing list, PsPrint will help you create one in less than 15 minutes. Just answer some questions related to your target market based on age, income, zip code, and other details.

PrintingForLess (Best for EDDM)

Visit PrintingForLess

• Full-service mailing house
• Custom free printing samples
• Free templates & resources
• Used by brands like Zappos
• Get Started Now

PrintingForLess.com is a well-known and reliable direct mail service. It’s a one-stop-shop for both printing and mailing needs for businesses.

As a full-service mailing house, PFL has mailing lists and every door direct mail services.

It also offers a wide range of tools like free templates and direct mail tips.

Before you start producing and mailing at scale, PFL will give you custom free printing samples. You can choose from different paper types, weights, coatings, binding options, effects, and other products to see which one is the best for your business.

To request a sample, simply fill out a form online, email PFL, or call their customer support team.

Some standouts of the features, sizes, and options available for direct mail via PFL include:

• Standard mailing
• EDDM
• Variable data imprints
• Custom size and shape mail
• Custom window sizes and placement
• Custom envelop flap sizes and shapes
• Tabbing and inserting
• Custom ink, coating, and finishes
• Standard, premium, and specialty paper

More than 200,000 businesses trust PFL for their needs. The service has been used by popular brands like Zappos, 99designs, Constant Contact, British Airways, and more.

What I like about PrintingForLess.com is that they make a promise that if your mailing and printing aren’t on time, they’ll fully reimburse you for the cost sustained. That gets rid of a lot of the anxiety that can happen around big marketing projects. Getting a quote from them is a snap too. You can either call their 1-800 number, email them, or use the form on their website.

Vistaprint (Best for all printing and promotional needs)

Visit Vistaprint

• Postcard mailing service
• Buy targeted mailing lists
• Promotional products
• Wide range of services
• Get Started Now

There’s a reason Vistaprint is one of the biggest printing solutions out there: They do it all.

No matter your marketing needs, Vistaprint has you covered. Some popular categories include:

• Promotional products
• Labels and stickers
• Bags and Clothing
• Signage
• Trade shows
• Marketing materials
• Business cards

Their post card mailing service is also top notch. That means Vistaprint will create and mail these postcards for you. Simply design your card, send them your list of addresses, and Vistaprint will handle the rest. Vistaprint has both standard and oversized postcards.

Don’t have a mailing list? No problem. You can buy a targeted list directly through this platform as well.

I like using Vistaprint because they have so many other products and services. So if you want to get your mailing service from the same provider as your other promotional products and printing needs, you can get it all in one place.

NextDayFlyers (Best for next business day printing)

Visit NextDayFlyers

• Wide range of products
• Rent mailing lists
• Affordable rates
• Fast delivery times
• Get Started Now

NextDayFlyers is one of the most popular direct mail services on the market today. They offer a wide range of products at an affordable rate with fast delivery times.

With NextDayFlyers, your company can send:

• Postcards
• Brochures
• Mail rack cards
• Custom products

NextDayFlyers will store your inventory, verify addresses, presort your products, and send your mail. You can also rent mailing lists for campaigns as well.

Use NextDayFlyers for EDDM (every door direct mail) postcards.

Navigating through this platform is easy. Simply choose the size of your flyer, customize the cardstock, add a gloss or matte coating, and select your quantity. You can create artwork directly on their website or upload your own file.

You’ll see the cost for your direct mail campaign in real-time as you continue to make changes.

As the name implies, NextDayFlyers does offer next business day printing turnaround. Although you will pay a higher price for this premium service. But it’s a great option for time-sensitive offers and campaigns.

Gunderson Direct (Best full-service direct mail marketing agency)

Visit Gunderson Direct

• Full-service marketing agency
• Free consultations
• Fully managed campaigns
• Customized services
• Get Started Now

Gunderson Direct is a full-service direct marketing agency.

For 16+ years, this organization has been driving leads for big brands like PayPal, ZipRecruiter, Postmates, AAA, Adobe, Wells Fargo, and Dish Network. They even work with some of the best business loan companies like Lending Club.

The experts at Gunderson Direct have everything you need to know to get the most out of your direct mail campaigns.

Here’s how the process works.

You’ll start with a consultation with the Gunderson Direct team. Based on your needs, they’ll help you create a mailing list using their own database as well as external resources.

Gunderson Direct will manage your entire direct mail campaign from start to finish. They take a creative approach to direct mail and provide detailed reports and analytics for each campaign. These reports will show KPIs, benchmarks, and detail new opportunities for improving performance and ROI.

All of Gunderson Direct’s services are customized. Get in touch with their team to get a unique quote for your business.

PostcardMania (Best for high-volume postcard campaigns)

Visit PostcardMania

• Direct, EDDM, & bulk mailing
• Postcard printing & design
• 80+ different industries served
• Trusted by 90,000+ businesses
• Get Started Now

More than 90,000 businesses trust PostcardMania for printing and mailing. It’s a top option for high-volume postcard direct mail because of its low prices and bulk discounts.

PostcardMania offers the following services:

• Postcard printing
• Postcard design
• Direct mailing
• Bulk mailing
• Mailing lists
• Every door direct mail (EDDM)

I like PostcardMania because the platform has an extensive resource of designs for businesses in nearly every category. Here’s a sample of the roughly 80 different industries served by PostcardMania:

• Attorneys
• Car dealerships
• Dry cleaning
• Landscaping
• Massage therapy
• Optometry
• Roofing
• Restaurants
• Retail
• Jewelry
• Interior design
• Furniture

The list goes on and on.

PostcardMania has a unique service called Everywhere Small Business. As the name implies, this is a multi-channel marketing effort that includes direct mail. In addition to mail, you’ll also benefit from mail tracking, targeted Facebook follow-up advertisements, Instagram ads, Google follow-ups, and call tracking.

PostcardMania targets the same people who are receiving your promotions in the mail across digital advertising channels. It brings multiple campaigns together for lead generation and brand awareness.

Pricing for high-volume standard-sized postcards starts at just $0.05 per piece. You likely won’t find a better bulk rate in the industry.

Cactus Mailing (Best for brochures)

Visit Cactus Mailing

• Direct mail and call tracking
• Simple and straightforward
• Targeted mailing lists
• Trusted by over 17,000 businesses
• Get Started Now

Cactus Mailing is a simple and straightforward direct mail service that’s ideal for small businesses. Some of their top success stories include a 700% return on investment for one business and $150,000+ in new revenue for another.

Overall, Cactus Mailing has helped more than 17,000 businesses increase sales, promote brand awareness, and acquire new customers through direct mail.

Top services include:

• Direct mail postcards
• Direct mail brochures
• Targeted mailing lists
• Mail piece design
• Call tracking

Similar to some of the other services on our list, Cactus Mailing also offers “Smart Marketing.” This program includes Google display ads and landing pages in addition to direct mail postcards.

Cactus Mailing has a helpful ROI calculator tool and an extensive design gallery.

Some of the top industries using Cactus Mailing include dentists, restaurants, salons, spas, churches, real estate, retail, fitness, and more.

Another reason to consider Cactus Mailing is because they are always running great specials if you combine more than one service. Contact them today for a quote on your direct mailing needs.

SaasMQL (Best for SaaS demand generation)

Visit SaasMQL

• Focused on SaaS businesses
• Send packages to your prospects
• Create leads & opportunities
• Stand out against the competition
• Get Started Now

SaasMQL is extremely unique compared to the other direct mail services on our list. I’ll start off right away by saying this company is not for everyone. SaasMQL offers account-based demand generation for SaaS businesses.

If your organization falls into this category, SaasMQL will be a top choice to consider.

In most cases, direct mail isn’t associated with SaaS. But SaasMQL has revolutionized the way that you approach your lead generation strategy. They use direct mail to create leads and opportunities with mid-market and enterprise-level prospects.

Using a direct mail campaign, one of their clients generated more than 50 qualified meetings in less than two months. This generated over $2 million.

How do they do it?

Instead of just sending a flyer or a postcard, SaasMQL sends packages to businesses. This stands out compared to the hundreds of emails, calls, and junk mail these people get on a daily basis. Nobody is going to take a package and just throw it in the garbage.

In addition to direct mail, SaasMQL will help you with other account-based marketing campaigns and analytics. They have everything you need for SaaS demand generation across multiple channels.

How to Choose the Best Direct Mail Service For Your Business

As you can see from this list, each direct mail service is unique. Finding the best one for your business can be difficult if you don’t know what to look for.

This is our methodology for narrowing your choices down. I’ll explain each factor in greater detail below.

Design Options

First impressions are crucial for direct mail campaigns. You want the final product to look clean and beautiful when it arrives in mailboxes.

Find a direct mail service that helps you create a high-quality design. Some services offer industry-specific templates. Other companies let you choose the quality, size, and finish of your products. Designs should be eye-catching and informative as well.

Mailer Types

Certain direct mail services are limited in what they’ll print and mail for you. Just because a company offers a product for custom printing, it doesn’t mean that it’s available for direct mail.

Common mailer types include:

• Postcards
• Flyers
• Invitations
• Greeting cards
• Brochures
• Newsletters
• Catalogs
• Booklets
• Custom products

For some of you, a postcard will be sufficient. But if you’re looking to send more detailed information about your organization, you might want to consider a brochure or catalog.

Although uncommon, companies like SaasMQL even send packages via direct mail for certain business types.

Mailing Lists

Who are you sending your direct mail campaigns to?

Not every business has a mailing list on hand. For those of you who don’t, you’ll want to find a direct mail service that will help you generate a targeted list. Sometimes this is free and part of the service. Other times you’ll need to pay extra to buy or rent a list.

Turnaround Time

Some direct mail campaigns are more time-sensitive than others.

If customers and prospects are receiving a mailer after a promotion has expired or come to an end, it’s a huge waste of money. Once printing is complete, mailing turnaround time ranges anywhere from next business day to ten business days.

You can usually pay extra to get your mailers out faster. But it’s better to find a direct mail service that works quickly at no additional cost.

Price and Volume

In most cases, price and volume go hand-in-hand for direct mail campaigns. The more you order, the less you pay per piece.

Make sure you use a direct mailing service that offers transparent pricing. Sometimes companies will draw you in with a low per piece cost, but don’t include the costs for print and postage until the end.

Sometimes you can get see the prices online. But lots of direct mail companies offer custom quotes based on your needs.

Additional Services

It’s rare to see a company that only offers direct mail. Lots of the options on our list include additional services for other marketing campaigns and common business needs.

For some of you, it could be more cost-effective to bundle these offerings with one company. Even if you don’t need them today, it’s something to consider for your future plans.

Conclusion

With so many direct mailing services on the market today, these are the top eight that I’d recommend:

• PsPrint — Most options for mailable products.
• PrintingForLess.com — Best direct mail service for EDDM (every door direct mail).
• Vistaprint — Best for all printing and promotional needs in addition to direct mail.
• NextDayFlyers — Best direct mail service with next business day printing.
• Gunderson Direct — Best full-service direct mail marketing agency.
• PostcardMania — Best for high-volume postcard campaigns.
• Cactus Mailing — Best direct mail service for brochures.
• SaasMQL — Best direct mail service for SaaS demand generation.

There’s a service provider on here for every business across all industries. From startups to B2B organizations selling software, direct mail is for everyone.

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