Content marketing is portrayed as an elixir for branding. Whenever your branding goes out of track, you pull a trick to put it on the track again. The trick you pull every time is high-quality content. This portrayal corresponds to reality in the online marketing world where content marketing solves almost all the problems. Digital marketers tend to ignore the issue of doorway pages. Google warned them a long time back that non removal of doorways from the site would amount to penalties. Many didn’t pay heed to the warning. Many SEO-friendly sites with high- quality backlinks still have doorways.
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