New Start: July 2019

Wednesday, July 31, 2019

What Is the Difference Between Email Marketing and Marketing Automation?

Marketing automation can help you move beyond random acts of marketing to deliver more personalized and effective marketing efforts at scale.

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Niche Marketers, Is Your Customer Engagement Strategy Up-to-Date?

Some niche businesses think a small social presence and a semi-decent website are enough to engage customers in the age of digital marketing. Not even close, of course... So, what do successful customer engagements look like in the age of digital transformation? Go to the full version at MarketingProfs

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Consumer Feelings: The Next Frontier in Market Research

These days, finding data about consumer behavior is so easy, our instinct is to pile up a mountain of it so we get a better view of customer preferences, behaviors, and experiences. That sky-high view empowers us to see a vast landscape, but it leaves us blind to what actually ... Go to the full version at MarketingProfs

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Why Do Bloggers Keep Spamming?

I think it’s important to write this blog post. A small collection of bloggers know spamming fellow bloggers does not work, and how spamming is a ridiculous way to get folk’s attention, damaging your reputation. But every time I see spam folders filled with 100 to 1,000 comments or more on blogs where I guest […]

The post Why Do Bloggers Keep Spamming? appeared first on Blogging Tips.

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How Consumers Feel About Brands' Use of AI

Most people say they feel frustrated when they encounter AI-powered communication options from brands and are not able to talk to a human, according to recent research from Invoca and The Harris Poll. Go to the full version at MarketingProfs

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All the different ways our parents try to share the news with us

Our parents do their best, but sometimes their news sharing gets a little... questionable.

Photo apps that will give your insta photos that retro '90s feel

If you love old school graphics with scan lines, lower bitrates, glitches, and the like, we've got five photo apps that will give your Instagram pics a rad old school vibe.

Read the full story on '90s photo apps here. Read more...

More about Mashable Video, 90s, Photo Apps, Social Media, and Smartphones

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WTF is raclette, and why is it all over Instagram?

Mashable bites into a creamy, nutty, gooey, and sometimes stinky world during our fist-ever Cheese Week.

Melted cheese over potatoes, cured meats, crusty bread, and other vegetables and delectables. What's not to like? In the Instagram age, raclette is the perfect food to capture the gooey goodness of cheese.

Looking on Instagram, raclette is a hit. In Europe last year it was one of the most Instagrammed foods. Here in the U.S., it's popular throughout the country, especially with millennials and women, according to social media analytics company TalkWalker.

The rise of raclette is connected to the power of social media and the liking masses hungry for gooey cheese. The online appeal of the cheese preparation is crucial to its growing popularity. It looks good on a curated feed, perfectly melted and organized just so with its trays, individual roasting tools, and layers of goo cascading over food. And it's easy to make, literally you just heat it up. Read more...

More about Cheese, Social Media, Raclette, Tech, and Web Culture

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My failed attempt to find a roommate on Facebook

In a shocking turn of events, something about Facebook isn't especially good.

Alright, that's probably a little harsh. You see, my two roommates both decided to move on at the end of July, and I needed to replace them. I was able to fill one room with a friend of mine, but I still needed someone for the other. I figured I would primarily (but not solely) use Facebook to find candidates.

After all, I'd used it when I was hunting for apartments myself, and had no real complaints about the process. Plenty of my friends have used it as both apartment and roommate hunters, too. Using Facebook groups or the Marketplace to do this (as I did) is a pretty common practice in New York City. Read more...

More about Facebook, Social Media, Craigslist, Apartment, and Roommates

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Hate new Twitter? Get the old interface back with these hacks.

People absolutely hate the new Twitter interface.

oh my god the new twitter layout was forced upon me and it's a solid 0/10 please make it stop i am going to remove my eyes from my body soon and give them to science thank you

— DrLupo (@DrLupo) July 25, 2019

After nearly a year of testing the updated desktop design, which allowed Twitter users to switch back to the old Twitter UI, the new Twitter is now the default Twitter. There’s no longer the option of going back to the old design people knew and loved.

Or is there?

Twitter isn’t providing an official way to go back to the way the site was before it rolled out the new design to everyone. But, there are workarounds. Read more...

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