Google Ads API 2024 Schedule

Google has published its tentative schedule for the Google Ads API release dates and sunset dates for 2024. Google publishes this annually in order to "bring greater clarity to your planning cycle," the company said.

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Google Now Doesn't Allow E-Juice Products In Ads & Shopping Listings

Google has updated its dangerous product policy for both Shopping ads and free listings to list E-juice products as dangerous and thus not allowed to be advertised or listing in Google Shopping results, both paid or free listings.

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Head Of Google Ads, Jerry Dischler, Steps Down After 15 Years

Jerry Dischler, who has been the head of Google Ads since 2020 and has been with Google for over 15 years is leaving the company. Replacing Dischler will be Vidhya Srinivasan who was the VP/GM of Advertising.

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Google Home Style Speaker Podium

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Google Ads Won't Allow Personalized Ads For Consumer Finance In February 2024

Google posted a new policy update for Google Ads saying it won't allow personalization of ads for consumer finance in the United States or Canada starting on February 28, 2023. Google said you won't be allowed to target to audiences based on gender, age, parental status, marital status, or ZIP code.

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GPT-4 Turbo Coming To Microsoft Copilot / Bing Chat

Microsoft will be bringing GPT-4 Turbo to Copilot, formerly known as Bing Chat. It is unclear when Microsoft will update its AI models from GPT-4 to GPT-4 Turbo, but we know it is in the works.

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Google Adds Organization Structured Data With More Business Details Support

Google has yet again launched new structured data named Organization structured data. This new Organization structured data merged the old logo and URL structured data for your business but also adds new fields such as name, address, contact information, and various business identifiers.

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Google Chicago Map Pin Room With Honeycomb Ceiling

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10 Best Reasons To Put 10 Best In Your Headlines For SEO

Is there an SEO benefit, a search ranking benefit, to putting numbers in your headlines? Such as the "10 best reasons to put 10 best in your headlines" or more practically, "10 best toilet seats." That was a question I found on Reddit, a question I never really touched on.

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10 German Googlers In A Ball Pit

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Google Search Console Down Again For Many

Google Search Console has been having reliability issues since yesterday, as we covered. It is currently down for many users across the world. The outage started again this morning at around 4 am ET.

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Google Tests Line Separators Between Sitelinks

Over the past week or so, Google has been testing line separators between Sitelinks in the Google Search results for snippets. This feature test really gives a lot of screen real estate to those snippets and gives it a lot of space.

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Lush Google Conference Room

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Google Tests New Flight Prices Rich Result?

Google may be testing a new type of rich result for flight prices. This test shows a section under the flight search snippet that contains the dates, trip details and price.

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Google Tests Shading Colors Of Favicons - Altering Your Official Favicon

Google is testing shading and adding color and depth to favicons that they display in the search result snippets. This was spotted some time ago but it seems to be more broadly being tested now, including the shading experiment.

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Google Removed The Robots FAQs Document

Earlier this week, Google removed its Robots.txt FAQ help document from its search developer documentation. When asked, John Mueller from Google replied to Alexis Rylko saying, "We update the documentation from time to time. Feel free to submit feedback if you feel something's missing. Robots.txt is definitely still a thing."

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Mock Alligators At SEO Conference

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Happy Thanksgiving: Google's History of Thanksgiving Doodle

Happy Thanksgiving everyone and to celebrate the holiday, I will not be posting news today. Don't worry, a lot of news will be posted tomorrow, including the weekly SEO video recap (subscribe!).

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Google Ads Business Name & Logo Account-Level Automated Assets Live

Google has now added the business logo and business name details to the account-level automated assets within Google Ads. We knew this was being tested back in April and now it seems to be rolling out to advertisers.

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Google Fast Pickup Or Delivery Search Box

Google is testing a new section to show which products they have in their index that are available for fast pickup or fast delivery. Google already knows how long it would take to deliver or pick up an item, so it is grouping those that can be delivered or picked up fast in one search box.

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Google Bard Can Now Understand YouTube Videos

Google Bard can now respond with answers based on the spoken words in a YouTube video. Google said, it is "expanding the YouTube Extension to understand some video content so you can have a richer conversation with Bard about it."

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Google Office With Bubble Wrap Tube Walls

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Google Tests Longer Local Justifications From Third Party Sources

Google may be testing showing longer-form justifications in the Google local results. In the example below, provided by Miriam Ellis on X, it showed a more extended description/justification provided by Yelp.

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Google Quiet Room Android Sign

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Google Investigating Issue With Search Console Experience Report URL Declines

Google is currently investigating a likely issue or bug with the Google Search Console experience reports. The issue is that they seem to be showing a decline in the number of valid reported URLs across the core web vitals, HTTPS, AMP, mobile usability and other page experience reports.

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Google Search Quality Raters Guidelines Updated With Fewer Pages

Google has updated the Google search quality raters guidelines and it is now only 168 pages, down from 176 pages - so it takes less time to read. I scanned through the changes and I did not see any massive changes like with the December 15, 2022 update.

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Google Business Profiles Verification Method: Upload Photo At Customer Location

Google Business Profiles is adding a verification method for some categories of businesses to make it easier for them to verify their business with Google. This one, you can upload a picture of your vehicle in the local area where you meet your customers.

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Danny Sullivan Posts His Google Search Presentation On X

Last night, Danny Sullivan, the Google Search Liaison, shared the presentation he gave at brightonSEO online on X, the platform formerly known as Twitter. The presentation covers Google Search results not being perfect, how Google update aim to improve those results, and how Google's guidance to creators needs to improve.

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Smart Google Cupcakes - Google For Education Cupcakes

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Google Adds New Course Carousel Info & Search Console Reports

Google announced it has expanded its courses rich results so you can now provide new data such as pricing, educational level, ratings, and length with structured data. Google said this data can appear in a new carousel feature within Google Search.

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Google SGE Gift Ideas, Generate Images For Apparel & Men's Virtual Try On

Google announced some new Search Generative Experience (SGE) features for shopping, including gift ideas, generating images for apparel purposes, and more virtual try-on features.

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Google Dublin Pool Table View

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Google Curved Lobby Glow Wall In Atlanta

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Google Pixel Pants

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Google Search Console Adds Learning Video Rich Results Data To Performance Reports

Google has added the learning video rich results data to the Google Search Console performance reports. Google announced this news just minutes ago on X, saying, "Search Console will start reporting Learning Video rich results as a search appearance in the Performance reports."

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Google News Magazine Support To Be Discontinued December 1, 2023

Google announced that it will discontinue its Google News magazine service starting on December 1, 2023. Any magazines you purchased and that are available within the Google News apps or news.google.com to your library of magazines will be removed.

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Pegman Desk Ornament

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Google Shopping Adds Amazon Prime & Nike Membership Promo

Google seems to be testing showing a promotion for Amazon Prime membership directly in the Google Shopping search results interface. It is this line that has a small Amazon logo and says "Amazon Prime member benefits: Prime members get fast shipping on eligible items, exclusive deals & more."

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Bing Search Testing Shopping Filters Within Product Overlays

Microsoft may be testing shopping search filters in the product overlay within the search results. When you hover your mouse over a product and the overlay window comes up, Bing is showing some shopping filters to narrow down the products.

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Google Search Result Thumbs Up/Down Poll: Was This Result Helpful

Google is trying out another design for surveying or polling some of its searchers if they find the search results helpful or not. This one shows directly under a snippet and says "was this result helpful?" It then has a green thumbs-up icon and a red thumbs-down icon to click on.

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Robby The Robot The GooglePlex

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Google Merchant Center Breaks Up Its Abuse Policy

Google has updated its various abuse policies for Merchant Center. Google said Google Shopping ads and Google free listings Malicious or unwanted software policy will be split into three separate policies; Malicious software, Compromised sites, and Unwanted software.

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Google Tests Multiple Local Packs In Search Results As You Scroll

Google seems to be testing showing multiple local packs in its search results as you scroll down the page. I cannot replicate this, which makes me believe this is a limited test. But Christian Kunz was able to repeat this over and over again, showing multiple local packs come up as he scrolls through the Google search results page.

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Google Top Stories Open Access Label

Google seems to be testing a new feature for top stories named "Open Access." I am not sure what open access means, if you know, please comment below. It seems like it might be part of the Google News Showcase but I can be wrong.

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Ghostbusters Car Outside Google Dublin

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Crochet Googlebot On Mini Couch

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Microsoft Bing Patent On Web Site/Content Reliability Scores

Microsoft has published a new patent application named Web Content Reliability Classification. It seems this patent describes how to figure out a reliability score for a website or portion of the content on a website for use in Bing Search.

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Microsoft: Bing Chat Demand Not Going Down

Some may feel like all the buzz around Microsoft and Bing Chat is somewhat dwindling but according to Mikhail Parakhin, the CEO, Advertising and Web Services at Microsoft, that is not true. He said that demand is not dwindling and Bing Chat just keeps getting better and more efficient.

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New Google Ads Policy Disallows Location Assets For Closed Locations

Google has sent out an email to some advertisers using location asserts within Google Ads with "new policy requirements." In short, it says that if your location is closed, not recognized, or does not match the business ads location, then Google Ads location assets are not allowed.

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Google Pumpkin Carving

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Google Search Shopping Side Bar Filter Adds Toggle On/Off Option

For over a year, we have seen Google show us a left-sidebar filter generally for shopping-related queries. Well, now Google has added a toggle on and off option to turn on or off that filter. I personally can replicate this toggle button that will show and hide those shopping filters in the Google search results.

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Sullivan Shares Internal Documents On How Google Search Listen To SEO Feedback

On Friday, Danny Sullivan, Google's Search Liaison, shared some internal documents showing how he complies some of the feedback from SEOs online and then prepares that feedback to share with the Google Search teams. He has done this a couple of times before, in terms of publicly showcasing how he provides feedback to the internal Google Search teams.

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AdSense for Search To Stop Serving Over Google, Ad Personalization Deprecating

Google announced late on Friday that AdSense for Search (AFS), AdSense for Shopping (AFSh), and Programmable Search Engine (ProSE) will stop serving ads over google.com and this will also mean that ad personalization will be deprecated for these products because Google cookies will no longer be available to them.

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Google Ireland 20th Anniversary Event

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Google Business Profiles Adds Small Business Attribute

Google added a new business attribute for small businesses to showcase they are small. You can add it under your Google Business Profile, where you edit your listing and select your attributes.

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Google: Keyword Stuffing Isn't About The Number Of Times A Word Is Repeated

While Google has a clear definition of what keyword stuffing is on its spam policies page, Danny Sullivan, Google's Search Liaison, explained that it is not about the number of times a word is repeated on a page. Rather, it is about how the words on the page read, he explained.

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Google Merchant Center Next Adds Google Business Profile Details

Google Merchant Center Next, its upgraded version of its Merchant Center platform, reportedly just gained integration with Google Business Profiles. Emmanuel Flossie reported, "Google Merchant Center Next now allows you to connect your Google Business Profile."

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YouTube Music Band Room

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