Some people keep saying that the purpose of social media usage should not be self-promotion. They are wrong. These platforms have huge marketing capacity, especially when it comes to attracting more readers to your blog. If you don’t like people to see, like, and share your posts – why would you even use Facebook, Twitter, Instagram, Pinterest, and several other websites? Why would you blog at all?
Now that we clarified the fact that social media activity is important, let’s get to the important stuff: when should you post your updates? When do you have a chance to get the greatest number of views, likes, comments and shares? This is a complicated issue that requires some monitoring. However, the following tips will help you make your presence on these platforms more noticeable.
Thursday and Friday – Facebook Days
The overall traffic on Facebook is relatively low on Monday, Tuesday and Wednesday. You have the best chance of getting noticed if you post your updates on Thursday and Friday (the activity spikes by 10% on Fridays). If you are wondering about the hour of the day when it would be appropriate to share an update, it’s between 1pm and 3pm.
These general criteria work well in most cases, but you have an option to find out at what exact time your fans are online. The Insights page, in its Posts section, enables you to see in which days of the week and at what time your fans are active. Use this information to your advantage and share links to your blog during a high point.
Twitter Works During Working Hours
People prefer using Twitter on their way to work, as well as during working (or school) hours. They can easily send a tweet whenever they find inspiration, and it doesn’t take much time for them to go through the feed. Thus, they use every minute in between working sessions to check out what’s trending. If you want to promote a new post, share a tweet on a business day!
Of course, people love to tweet on weekends as well, so you should check your followers’ activity and post accordingly. Twitter requires greater frequency of posting, so make sure to be present with something more than your blog links. This platform enables you to put your witty humor to action, so share an update at least four times a day.
Use Your Weekends for Pinterest!
Pinterest is not the type of network people use at work (although they would love to). Save your Saturdays for this social media platform; that’s how you get the best chance to be seen and repinned. When it comes to the time, it would be best to pin images from your blog posts between 2am and 4am.
As for the frequency of posts, you are free to determine your own tempo. However, if you are having an intensive online research session and you find many interesting things to pin, it’s better to save some of them for later. You don’t want to bombard your followers’ feed with too many similar images.
Start the Week with Instagram
Most people hate Mondays. It’s the day when they have to go back to their boring, stressful working environments after a relaxing weekend they spent with the people they love. Maybe that’s the biggest reason they want to take some time away from reality, so they take a look at people’s Instagram updates. That’s why Monday is the best day to post your photos and videos on Instagram.
Be careful with the videos, though, you don’t want to post them during working hours.
The Most Stressful Working Days Are Perfect for LinkedIn
Tuesdays, Wednesdays and Thursdays are very stressful for people who work. During these days, they rarely have time for the usual social media platforms, but LinkedIn is part of their working routine. These are the perfect days for your posts on this website.
Of course, make sure to share your updates during business hours, since that’s when most users interact with LinkedIn.
Your Own Research Is Important Too!
This generalized data works for more bloggers who want to get the best results from their presence on social media. However, you shouldn’t take them for granted. Depending on the type of target audience you are dealing with, there might be minor or major shifts from this plan. Monitor the activity of the people you interact with! That may take a lot of your time, but you’ll be surprised with the results.
Try posting updates during the days and hours suggested above, and measure their effectiveness. Do you notice that a greater number of fans and followers are commenting, sharing, and liking your posts? Then you’ll have a great social media marketing strategy that will make your blog more popular!
Have you found the best time to share content on your social media?
Please share in the comments below!
Author’s Bio: Maria is a writer, educator and reading enthusiast. She leads an educational website for students, Essays.ScholarAdvisor and writes about education technology, blogging, writing and social media. Maria is passionate to share her own experiences, knowledge, and thoughts with others. Her ultimate goal is to make the online world a better place.
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