So, let’s start from the most important thing. Why do you need to refresh your old content? Here are several good reasons for that.
- Remind people about it. If you wrote a very cool post some time ago, and it got a lot of people’s attention, you can get some more of this attention if you remind people of this work.
- Accuracy. Some things were accurate the moment you wrote them, but now are different. Let’s say; you wrote a review on some service or site a while ago. Now this site looks completely different and offers other services. You probably don’t want your readers to see this outdated information on your site, so it needs to be changed. It’ll make your blog more useful for people.
- Involving new audience. Your old content may be attractive to a particular group of individuals. By changing it a bit, you may attract new readers.
- Change of opinion. People’s opinions can change drastically with time. An old post containing an opinion that is different from your current one can be a bad thing for your reputation. So, check your old posts for that from time to time.
- Your old content is not sufficient. You may look at some of your posts and see that they lack useful information, depth, formatting, etc. Maybe, you didn’t have enough data back then maybe you experienced writer’s block, or maybe you just weren’t as smart and skillful as you are now. By adding some quality to it, you can get more clicks.
So, now we know why it may be a good idea to add some new spice to your old content. Now let’s get to the “how”. Here are some great ways of making your old content shine.
Add some text
Well, this is the easiest way to make your content new again. Let’s say you have an old article “Coolest online flash mobs 2014-2015.” You can expand the title to “Coolest online flash mobs 2014-2016” adding some current information and provoking people’s interest again.
Don’t forget to repost this old-new post on all of your social networks and remind people about it through emails if you work with email marketing. By the way, this concerns all of the following points, too – always tell people of your old content if it gets changed in any way.
Writing several new posts and creating a series of publications
Let’s say you have a post “How to edit a raw text” that you wrote a while ago. You can make it more precise – “How to edit a raw text – creating subheadings” and create a couple of new ones: “How to edit a raw text – adding some formatting” and “How to edit a raw text – getting rid of stop-words.”
The idea is that when people Google the information on how to modify a text, they will see the whole bunch of your posts. You should also write a short outline before every one of these posts, link to the other ones or just tell what it is.
Summations, reports, and conclusions
For this one, you will also need to write a new post. If you ever conducted an experiment, wrote a review on something, tried new services, etc., you can write summations in some time. For example, you made a service report a year ago. Now you can write a post “The service: Do people still use it a year later?” This will bring the attention to the first post and will increase the traffic to it.
Change the heading
This is actually the basics of creating viral content. If you have, for example, the old post called “Books about bullying,” you can change the title to something more shocking, interesting or intriguing. For instance, you can turn it into “Top 6 Books about Bullying that Can Save Your Kid’s Life” or “Most Touching Books about Bullying that Will Make You Sob”. Such headings will undoubtedly bring some interest to your old-new posts.
Build an infographic
Infographics are also a brilliant way to re-purpose your old content. You just take your old post and turn it into an excellent and engaging content with pictures. You don’t need to be a designer to create an infographic – there are many online tools for that these days.
People don’t like to read a lot today, so infographics are also a nice way to sum you long post up and thus, have more people see it. Here are some of the most popular info graphics for your inspiration.
Make a video out of a tutorial post
If in the past you wrote a post, for example, “How to decorate your photo frames with style” or something like that, now you give it a new life with a video. Create a video based on this post where you actually show people how to decorate those frames.
This can be used for any kind of post actually. You don’t necessarily need to show people how something is done; you can just tell. Pick a long post from your old articles, mix it up with new information and maybe a couple of jokes, and say it all on camera.
Your old posts are the foundation of your blog. They showcase your blogging experience and knowledge. So, don’t let them fade away with time. Try these techniques and you may see them thrive even more than the first time!
Do you spend time reviewing and reviving your old content? If so, what are your best tips for making it fresh again?
Please share in the comments below!
William Sarto is a content marketer and passionate blogger. He loves to share knowledge and experience in his articles describing all new techniques and methods appearing in digital marketing. Feel free to contact him by email or stay tuned via twitter or G+.
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