Twitter management is synonymous to successful blogging. If you don’t tweet, you might be losing out on reaching a good chunk of your audience from Twitter’s 310 million monthly active users (as of 2016’s first quarter). Streamlining your Twitter management, therefore, should be one of the top priorities of your blog’s social outreach.
I love Twitter because it challenges us to be succinct. Great for writing! Twitter is also called micro-blogging for a reason. You post something, and the same front room and backstage activities apply for maximum efficiency, just like in blog maintenance.
Reasons to BE SMASHING on Twitter:
- Promotion: Drive traffic to your blog. Gain and win leads.
- Audience impact: Build your brand and a community at the same time through personality
- SEO score: Search engines love Twitter
Streamlining your Twitter management revolves around effectively achieving all three. To promote your blog, you need great posts sent out at the best times to tweet, and to gain leads, you need to establish rapport both with your target market and the influencers within it.
Twitter: How Often to Do What
Twitter has a very short attention span, and a very fast turnover. Leave one tidbit for as little as three hours later, and it could be too late by then.
For this reason, certain aspects of the three categories of Twitter management are pretty much a regular part of every day and every week.
- Analytics – best times to tweet, analyzing hashtags and links, trend discovery
- Relationship management and leads – finding your customers, autoDMs, classification and prioritization of your followers, unfollowing empty accounts, mention monitoring
- Post generation and storage – scheduling, queueing, including image generation and storage
How to Start Twitter Domination From Scratch
Still struggling, or only just beginning with Twitter, and don’t think you have anything for the tools to use as a springboard?
Two words: competitor intelligence.
- Find competitors with a decent/good-sized following closest to you in terms of similarities: audience demographics, timezone, location.
- With the right tools, you can now gain intelligence from their followers for:
- The best posting times
- Hashtags
- Pain points (for replies, answers to questions, product intelligence, i.e., post generation and leads)
That’s it.
Twitter Tools: The Best, the Great, the Lesser-Known
The best tools do all three: Twitter analytics, relationship and leads, post generation and storage. But it’s also worth it to go specialist, especially when, as a beginner, you can’t afford the all-around tool’s price tag to access all its features (at least not yet).
Hootsuite, Buffer, Tweetdeck, Audiense (formerly SocialBro), Commun.It, SocialOomph and Rignite are some of the best all-in-one dashboards you really should opt for. These give customized, organized columns of feeds, your followers and most everything about them, welcoming them through auto-DMs, and a host of features for Twitter management.
I list several specialized tools below, although many of them also cross from Analytics to Relationship/Lead Management and Post Creation.
Streamlining (or Tips to Prevent Overwhelming Yourself):
- What does your Twitter account currently need? Focus on the most urgent, pick a tool for it, focus on improving/fixing the issue, then move to the next.
- Give your most urgent issue (best post times, lead discovery, etc.) priority of the day when you focus on Twitter.
- In order of precedence, though not by much. They’re all equally important, but one thing does lead to the next:
- Audience intelligence: Best post times (you really need this to improve your reach) and
- Hashtag/trend/influencer discovery, which leads to
- Finding and charming your customers (auto-DMs/follows; unfollows, too) and
- Timely/impromptu post creation according to influencer/audience feeds and trends
- Mention monitoring (not just your account and your brand, but your service/product, niche topic, influencer)
- So you can better create, schedule and queue the best posts
- Make a list of the tools that sound great to you for each little category.
Tools for Twitter Analytics
Tweriod – keeps track of when your followers are the most active and engaged on Twitter.
Followerwonk – Can’t really say it better than they do: “Slice any Twitter user’s followers into actionable segments. Find most influential, dormant, old, and more.” Emphasis on any Twitter user. Great for competitor knowledge, when you don’t have enough of a following yet.
Riffle – True to its name, lets you riffle through your (or someone else’s) Twitter for everything good to know, from best times to tweet to followers and connected profiles, successful hashtags, most shared links, and more.
Tools for Relationship Management and Lead Discovery
Follower/Audience Intelligence:
All three tools offer great functionality on following/unfollowing, and organizing your followers according to who followed you back and hasn’t, who’s recently unfollowed you, who’s active and dormant, their locations, your “supporters” and “influencers” (high-value people; priority for replies and comments), and your whitelist– accounts you’d always follow.
Outreach:
Auto-DM to welcome new followers is a nice touch. Both SocialOomph and Crowdfire offer great auto-DM options. Crowdfire even lets you set multiples, so you don’t end up sending the same message to a husband and wife who both followed you. A few tips on Twitter’s DM:
- Send a private message to anyone who follows you, especially as a welcome and thanks.
- Don’t send links, or send a DM as a link.
- Always reply to DMs whether that person follows you or not.
- No character limit for Twitter DM– make the most of it BUT…
- …Use Twitter DMs for relationships. That’s marketing in itself. If you try to bluntly sell something, you lose trust.
Tweetchat – You don’t always have to hold your public relations in public, or via DMs. Tweetchat makes Twitter conversations private and personal, and your privileged ‘inner circle’ can help you behind the scenes– or you can tell them things ahead of time.
TwtQpon – If you provide products or services, TwtQpon gives your followers coupons. Discounts, freebies– reward your followers for tweets and RTs and increase your reach.
TwitterFav – HUGE timesaver: create rules and this tool would favorite or RT tweets automatically according to those rules. Kinda like IFTTT for RTs/Favorites. Also tracks what your followers’ RTs and faves.
Mentions/Lead Discovery
Keyhole – the Google Alerts for Twitter
Warble – Get email alerts every time you, a hashtag, or a keyword your specified is mentioned. It also alerts you when your blog posts get shared, whether or not they use a URL shortener and mention your blog. Very nifty.
Mention – Of course. Tracks all your mentions and keywords you’re watching on Twitter.
Tweepi – People often use Tweepi for follows/unfollows and general follower organization, but I love that Tweepi also suggests who to follow who’s got the same interests. Great for finding your audience.
Tools for Twitter Post Generation and Storage
Buzzsumo – You’d always see Buzzsumo when it comes to post generation. Great for insight on what– headlines, hashtags, keywords, and who– are buzzing. Use Buzzsumo to find influencers, too and you’d have the best content from tools like…
Swayy, Hash and Nuzzel – Gives you the best links from your feed– the ones with top authority and top engagement, what your friends (or influencers) are reading, so you’re always in the loop (and sharing only the best with your followers).
Twazzup – great for mention monitoring, yes, but it also provides great insight on what to post, retweet, and reply to. Search for a keyword or a hashtag, and the results show you what’s already been said, and who said them.
RiteTag – True to its name, RiteTag recommends the right hashtags for each post.
Canva and Pablo – be your own graphic designer.
Stencil (formerly Share As Image) – True to its name, Share As Image gives you the power to turn anything you find tweet-worthy into an attention-grabbing image.
SavePublishing – Very handy boomarklet that shows you tweetable sentences from any article.
Little Pork Chop – Got a long story you want to tweet? This tool is for ‘tweet storm.’ Anything over 140 characters, and Little Pork Chop takes care of chopping it and posting it consecutively.
Have I given you plenty of ideas for streamlining your Twitter with tools? These are just some of my favorites, or ones I’d discovered. When you have time, visit these comprehensive lists of tools (and I mean it: visit when you have time– they can be overwhelming!).
91 Free Twitter Tools To Fit Any Need and 61 Best Social Media Tools for Small Businesses, both from Buffer Social, and this one from Kissmetrics: 10 Twitter Tools Used by Social Media Experts.
Which tools do you already use for what? What are you now planning on using? How much time do you usually allot for Twitter daily? By how much are you planning to cut it?
Let us know in the comments!
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